9. “Lean UX is the practice of bringing the
true nature of our work to light faster,
with less emphasis on deliverables and
greater focus on the actual experience
being designed.”
Jeff Gothelf
UX designer
Author of Lean UX
30. PROBLEM STATEMENT
[Our service/product] was designed to achieve
[these goals]. We have observed that it isn’t meeting
[these goals], which is causing [this adverse effect]
to our business.
How might we improve it so that our customers
are more successful based on
[these measurable criteria]?
31. HYPOTHESIS STATEMENT
We believe [doing this] for [these personas]
will achieve [this outcome].
We will know we’re [right/wrong] with
[this qualitative feedback], [quantitative feedback] or
[KPI changes].
48. STAGGERED SPRINTS
DEVELOP
IMPLEMENT
HIGH DEV
LOW UI
IMPLEMENT
DESIGNS
DESIGN
SPRINT 0
DE
DE
CO
CO
PLAN &
GATHER DATA
IMPLEMENT
DESIGNS
N
N
SIG
E
SIG
E
D
D
DESIGN FOR SP2
DATA FOR SP3
SPRINT 1
DATA
TEST SP1 CODE
DESIGN SP3
DATA FOR SP4
SPRINT 2
DATA
TEST SP2 CODE
DESIGN SP4
DATA FOR SP5
SPRINT 3
49. THEMED SPRINTS
THEME
2 WEEKS SPRINT
IDEATION &
SKETCHING
2 WEEKS SPRINT
PLANNING
MEETING
2 WEEKS SPRINT
TEST USABILITY
AND VALUE