slides from presentation by Acxiom titled, "Academic Integrity and Identity in Online Learning" at the March 2010 Midwest Blackboard User's Group (SLATE) Meeting at Lewis University, March 17, 2010

1. Experiences Verifying the Identity of Online Students February, 2010 Mike JortbergAcxiom Corporation (630) 944-0379 Michael.Jortberg@Acxiom.com

2. Agenda Integrity in Online Education Higher Education Industry Regulations Experiences with Challenge Questions Case Studies Risks & Identity Requirements Acxiom In Higher Ed Free Blackboard Program Complete paper available at www.Acxiom.com/Education 2

3. Integrity in Online Education Persistent question in distance education: How do you know who’s doing the work? Distance education has exploded and is reshaping how students learn and institutions teach The growth has magnified quality and fraud concerns by regulators 3

4. Current State of Identity In 2008, user id was the only method for verifying student identity in distance education Ninety-six percent of the respondents indicate their college requires students to authenticate their identity -- using a unique username and password -- to access their online courses. 2008 survey of 139 members of Instructional Technology Council http://www.itcnetwork.org/mod/resource/view.php?inpopup=true&id=77 A user id grants access, but does not prove identity if it has been shared 4

5. The Fraud Triangle Pressure/Incentive Assessments: Grades, peers and career Faculty Reduces Pressure Varied assessments Active student involvement Online Assessments OnlineAssessments Technology Reduces Opportunity Timed exams Proctors Scrambled questions Special browsers Identity verification ProcessesChanges Thinking Raise awareness Honesty policies Opportunity Circumstances: No one will know Rationalization Frame of mind: Everyone cheats 5

6. Challenges in Distance Education 6 Academic Integrity Student Aid Fraud

7. What’s a Common Cause? User ids in distance education are not secure “She then went online posing as each student, enrolled in the courses and even did some of the homework. Once a financial-aid check arrived in the mail, minus tuition, a student would pay Halton a cut of the money, authorities said.” http://www.azcentral.com/news/articles/2009/06/24/20090624loanfraud0624-ON.html “Another student said a teaching assistant had given his personal username and passwordto a class of students to use during the semester to cheat. Employees also made a habit of sharing such passwords with those who were not explicitly given access by a supervisor.”http://www.brownsvilleherald.com/news/online-100590-utb-employees.html "The former assistant coach was clearly assigned academic oversight responsibilities for the men's basketball program. In that capacity, he obtained all of the men's basketball student-athletes' online academic account IDs and passwords at the beginning of each academic year.This enabled him to log on to the institution's Internet system posing as the student-athletes. His access included, but was not limited to, class schedules, unofficial transcript and financial information. Additionally, if a student enrolled in an online course, the ID and password were used to access the course and to participate in required online chats. " http://www.ncaa.org/wps/wcm/connect/f4ebf400411cfa44afe7ff122174eb00/20100120+Georgia+Southern+Infractions+Report.pdf?MOD=AJPERES&CACHEID=f4ebf400411cfa44afe7ff122174eb00 7

8. Faculty Opinions about Identity 8 Kaplan University Student Identity Verification and the Higher Education Opportunity Act: A Faculty Perspective

9. New Guidelines As result of 2008 HEOA passage, new guidelines from accreditors When examinations are employed (paper, online, demonstrations of competency, etc.), they take place in circumstances that include firm student identification. The institution otherwise seeks to assure the integrity of student work. If proctoring is used, what are the procedures for selecting proctors, establishing student identity, assuring security of test instruments, administering the examinations, and assuring secure and prompt evaluation? If other methods are used to identify those who take the examination, how is identification firmly established? How are the conditions of the examination (security, time limits, etc.) controlled? “Interregional Guidelines for Electronically Offered Degree and Certificate Programs” Link to all regional accreditor guidelines for distance education http://mikejortberg.blogspot.com/2009/12/regional-accreditor-identity-guidelines.html 9

10. 10 New Technology - Hardware Hardware and Biometrics: Adds substantial integrity but…

11. 11 Acxiom Identify-X Challenge Questions An on-line real-time identity verification service Software as a Service in a secure cloud Generates challenge questions and scores responses Imbedded in popular LMS Institution administration and faculty control Which courses, assessments and how many students Identify-X strategy governs Which challenge questions How many questions Pass / fail threshold

12. Experiences with Acxiom Challenge Questions Sullivan University fall 2009 survey of 85 students

13. Compared to Travelling to a Test Center? 13

14. 14 Privacy and FERPA Leverages only directory information No enrollment process for student data required Student releases data during identity verification process Recommend reading Privacy booklet before deployment Acxiom Opt Out and Privacy Policies Consumer Assistance Acxiom Privacy Policies

15. 15 Identify-X Technical Details Software as a service identity verification No broadband required No new database No integration to SIS or LMS required Connect via pre-built LMS integration for Blackboard, Angel, Moodle, etc. Identity software development kit available for developers Technical specifications for integration from any application Documentation Sample C# and Java Code Web Service Definition Language (WSDL) Development / test environment access Identity logo and usage guidelines Additional SDKs available for FTC red flags (Bad SSNs, phones, fraud indicators) Lead quality / scoring, predictive and prescriptive analytics Address quality

16. 16 ProctorU.com Web Proctor Web proctor Sees the environment Talks to students Observes the screen Not recorded Great for expanding test center hours and availability Includes

17. 17 Case Studies Student X starts online assessment, fails identity check, scores 100% on exam Student loan fraud found via Red Flag analysis of student demographics 97% pass of students identity verification. Failure notification to institution faculty, dean and president. 95% of students pass identity verification. One student starts same exam 4 times in 22 minutes. “Dead” Student appears on Social Security Death Index Larry Duggan, Director of Online Learning at SUNY Finger Lakes “I now have an answer to faculty who have asked how can they know who’s taking the online assessment. This level of authentication really does help with overcoming many objections faculty have to online learning"

18. Risk Analysis 18

19. 19 Acxiom In Higher Education HR: Background Screening: guaranteed savings of 15% off your current provider Admissions: Lead scrubbing / modeling to reduce Cost Per Lead vendor costs and better target your audience. Institutional Research: Student demographics to understand the behavior and demographics of your leads, students and alumni with amazing insights. IT: Identity proofing can cut down help desk calls with secure online password reset. Ensure FERPA compliance for online transcript access. Mainframe, server, network outsourcing. Registrar: Implement FTC Red Flag programs to monitor for identity theft by verifying accurate SSN and student mailing addresses Business Office: Skip tracing solutions for finding students who owe the institution but have moved and do not provide a forwarding address. Alumni/Development: Re-engage with lost alumni or improve donor results with alumni propensity modeling. Measure social media use in your population.

20. 20 To Learn More Calloremail for more information Michael.Jortberg@Acxiom.com (630)944-0379 Activateatrialtoevaluatefitforyourprogram See www.Blackboard.com/Acxiom or www.Acxiom.com/StudentIdentity Researchandcomparesolutions Bloghttp://mikejortberg.blogspot.com/ SeepostonJune19thforcomparisontable Join Group StudentIdentityVerificationandAcademicIntegrity http://www.linkedin.com/e/gis/100235

21. Blackboard Program You receive Fully operational system at no cost Building Block, PowerLink, Angel Nugget Annual set of 500 to 2500 transactions (based on student population) Best practices and thought leadership on identity in distance education Fixed authentication strategy Alerts when you get close to empty Acxiom Introduction to your institution Exposure to faculty and administration to our identity solution Opportunity to introduce other solutions 21

25. Recruit faculty

26. Select course

28. Analyze reports

29. Survey staff and students