Proposal for an Freshmen -15 campaign

1. Freshmen -15
By Christina Hwang, Joanne Kim, Hye Jin Lee, Audrey Park, Ji Young
Park

2. Overview
• Problem: First year students at Rutgers University—New
Brunswick gaining weight
• Population: First year students at Rutgers University—New
Brunswick
• Paradigm: Freshman 15 Program at University of West
Virginia, Cornell University Wellness Program, Sunday Workout
Program at BEST Hall
• Plan: College weight gain prevention program for first year
students
• Patron: Centers for Disease Control and Prevention (CDC), Health
Outreach, Promotion and Education (H.O.P.E.), New Jersey
Department of Health and Senior Services
• Price: $1,787

3. problem
• What is the freshman 15?
• Although not necessarily accurate, it is the common
phrase used to describe the weight gain that most
freshmen in college suffer as they adjust to a new lifestyle.
• Main Cause
• Change from a student’s high school to college
• lifestyle which includes:
• Easier access to food
• Less physical exercise
• Added stress
• Homesickness
• Effects (Statistics)

4. problem
Weight gain in college starts in the freshman year and continues
throughout the sophomore year for many students.

5. PROBLEM

6. problem
• Scholar #4, Scholar #1
• Mental and emotional effects
• Lead to eating disorders
• Scholarly #5:
• Study on female freshman students, body mass index was
recorded
• Questionnaire for relationship between weight gain and
eating disorder
• Scholarly #2, Scholar #3, Popular #1:
• The rate of weight gain was rapid in the first semester
• Not dependent on gender, in age, ethnicity.

7. population
• First year freshmen students at Rutgers University—
New Brunswick

8. population
• Popular #3, Popular #5, Popular #2:
• Research in Cornell University
• Average of 4 pounds/12 weeks
• Research by the federal government
• Factors of weight gain during freshman year: evening
snacks, lack of sleep due to studying
• Significant weight gain

9. paradigm
• West Virginia University: Freshman Fifteen Program
• 14-week program based on a point system. Each pound of
weight, percent body fat, and circumference measurement
will be worth points.
• Winner receives a prize.
• Rutgers University: B.E.S.T. Sunday Workout Program
• Workout event every Sunday.
• Credits to participants.
• Cornell University Wellness Program
• Two Weight Watchers groups on Cornell campus.
• In-person guidance, strategies, and tips.

10. paradigm
• Popular #4
• Weight gain amongst freshmen students in Rutgers
University and possible ways to prevent it.
• Different programs running on campus in order to
prevent “Freshman 15.”

11. PLAN
Using Social media platforms to reach out to people

12. PLAN
• To create a college weight gain prevention program
for first year students
• Point System: 10 people with the most points will
receive a prize (gift card)
• Programs/events: promote healthy lifestyle and weight
loss
• Personal Mentors: provide individuals in need of help
with tips and encouragement

13. patron
• Centers for Disease Control and Prevention
• (http://www.cdc.gov/)
• Health Outreach, Promotion and Education
(H.O.P.E.)
• (http://rhshope.rutgers.edu/)
• New Jersey Department of Health and Senior
Services
• (http://www.state.nj.us/health/)

14. Prices/budget
• $200
• Gift cards for RU Express
• $600
• $150 per guest speaker in the programs (1 per month for 1 semester)
• $800
• Goodie bags (Welch's fruit snacks, Nature Valley, Water)
• $187
• 500 Flyers
• $0
• Student interns majoring in Nutrition to be personal mentors
Total: $1,787

15. Call to action
• Weight gain in college is significant
• “Triple P program”
• Point System, Programs/events, Personal Mentors
• Acknowledge the significance of weight gain in
college and encourage students to maintain a
healthy lifestyle through social media

16. IF YOU SUPPORT US…
• You will see changes in the following ways:
• Students will be more educated in ways to have
healthier lifestyles
• Personal mentors can continue to help students even
after the program ends
• Fun way for students to gain support from peers