1. Chapter 10: The Media
A More Perfect Union 1/e

2. The Media
• The Political Functions of the Media
– Providing Information
• Sound Bites and Soft News
• The Profit Motive
– Interpreting Matters of Public Interest and
Setting the Public Agenda
– Providing a Forum for Conversations About
Politics
– Socializing Children to Political Culture
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3. The Media
• The Press and Politics: A Historical View
– The Early Role of the Press
– Yellow Journalism and Muckraking
– Widening War for Readership
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7. The Media
• The Media Go Electronic: The Radio and
Television Revolutions
– How Radio Has Opened Up Political
Communication
• FDR’s Fireside Chats
• Talk Radio: Talking the Political Talk
– Television and the Transformation of
Campaigns and Elections
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10. The Media
• The Media Go Electronic: The Radio and
Television Revolutions
– How Radio Has Opened Up Political
Communication
• FDR’s Fireside Chats
• Talk Radio: Talking the Political Talk
– Television and the Transformation of
Campaigns and Elections
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 10

11. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 11

12. The Media
• The Media Revolution Continues:
The Internet
– The Internet and Civic Engagement
• The Evolution of the Internet
• The Internet as a Source of Information and
Community
– The Internet as a Source of News
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13. The Media
• The Media Revolution Continues:
The Internet (continued)
– The Internet’s Influence on Political
Participation and Campaigns
• Using the Internet to Mobilize Voters
• How the Internet can Affect a Political Campaign
– Today’s Blogosphere
– Media Convergence
– The Negative Political Impact of the Internet
©2011, The McGraw-Hill Companies, Inc. All Rights Reserved. 13

14. The Media
• How the Media Influence Government
Policy
– Positive or negative coverage
• A Biased Media?
– The Question of Ideological Bias
– The Public’s View on Media Bias
– The Issue of Corporate Bias
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17. The Media
• Regulation of the Media: Is It Necessary?
– Control of the Business Side of the Media
– Control of Media Content
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