Beyoncé first found fame as a member of the R&B group Destiny's Child in the 1990s. As the group grew more popular, their image became more sexualized to appeal to broader audiences. When Beyoncé went solo, she maintained a sexualized image but also presented herself as an independent woman for her fans to look up to. She introduced her alter ego "Sasha Fierce" to distinguish her confident stage persona from her private self. Taking a break to start a family changed how she was presented, but returning with a drastic new hairstyle helped re-launch her career as she balanced music with motherhood. Her image and music have become more sophisticated over her career.

2. Background
• Beyonce is an American singer, songwriter and
actress
• She was Born and raised in Houston Texas
• First found fame with R&B group ‘Destinys
Child’
• Then went on to be a very successful solo
artist

3. Destinys Child
• She began singing with the original members of the popular R&B group
Destiny's Child comprised of LaToya Luckett, Kelly Rowland and LaTavia
Roberson in their teens.
• The girls went through various incarnations, singing a mix of gospel,
rhythm and blues, and hip hop, before they officially became Destiny's
Child in 1995.
• Beyoncé started out as part of a 4 piece band called ‘destiny’s child’. Here
they were presented as young sweet girls with an R&B edge.

4. The band attracted media attention when
members left and new members joined. As
they grew to be more established, their image
became more sexualised to appeal to a
broader audience.

5. When Beyoncé went solo, her image changed
once again. She still kept the sexualised image
however still appealed to women all over the
world as she presented herself as an
‘independent woman’ who they could look up
to.

6. Beyoncé then presented her alter ego ‘sasha firece’ to
the world. This was a way of saying that she could be
sexy and confident whilst on stage yet still be herself
off stage. It appeared that beyonce was still a sweet
and innocent girl from Texas and her character ‘Sasha
fierce’ was the girl on stage. This change in image also
saw a change in her music, beyonce became more
daring, opting for more dramatic songs to match her
alter ego image.

7. She then put her career on hold to start afamily with her
husband ‘Jay Z’. This changed the way she was presented to
the world as she took time off from work to spend time with
her child.

8. As she came back to work, she shocked fans with a drastically
different haircut. This gave her the exposure in the media that
she needed in order to start her career again. She began a
world tour and released a new album as well as being a mum.
Her image has become more sophisticated as she has grown
up in the music industry and this is also shown in her music.