2. Gamification 2015 discussion items
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Gartner 2012: By 2014 more than 70% of global
2000 organizations will have at least one gamified
application, driving 50% of all innovation.
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Gartner 2013: In 2014 80% of existing gamified
applications will not deliver largely due to bad design.
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Overview: www.gamificationworldmap.com
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Game On, report on business impact of games,
Thomas van Manen en Rutger Teunissen, 2012
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GamificationConf, 14 Maart 2013, Amsterdam.
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Review Gamification in Spain, by Isidro Rodrigo:
hrgamer.blogspot.com.es/2014/12/gamification-2015-four-shirts.html
3. Summary of Spain '15 Review (I. Rodrigo)
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Gamification needs to mature its methods alongside similar
industries and their methods (i.e. video games industry, etc).
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Clarifying philosophical & methodological foundations, in terms
of ethics, society, KPIs and scalability.
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Use of gamification in business setting needs clarifying in
terms of added value and ROIs.
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Conveying complex ideas in memorable way, best achieved
through proactive multidisciplinary team collaboration.
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Building strong local and global community, integration of
knowledge and linking communities.
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Promote greater presence of women and more cultural
diversity.
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Gamification World Congress 2014 Barcelona, more planned
for Gamification World Congress 2015.