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Gamification 2015
Amsterdam Meetup, Januari 16th 2015
Organizer:
Jolanda Tromp (Phd)
Global Vortex Usability Services
Gamification 2015 discussion items
●
Gartner 2012: By 2014 more than 70% of global
2000 organizations will have at least one gamified
application, driving 50% of all innovation.
●
Gartner 2013: In 2014 80% of existing gamified
applications will not deliver largely due to bad design.
●
Overview: www.gamificationworldmap.com
●
Game On, report on business impact of games,
Thomas van Manen en Rutger Teunissen, 2012
●
GamificationConf, 14 Maart 2013, Amsterdam.
●
Review Gamification in Spain, by Isidro Rodrigo:
hrgamer.blogspot.com.es/2014/12/gamification-2015-four-shirts.html
Summary of Spain '15 Review (I. Rodrigo)
●
Gamification needs to mature its methods alongside similar
industries and their methods (i.e. video games industry, etc).
●
Clarifying philosophical & methodological foundations, in terms
of ethics, society, KPIs and scalability.
●
Use of gamification in business setting needs clarifying in
terms of added value and ROIs.
●
Conveying complex ideas in memorable way, best achieved
through proactive multidisciplinary team collaboration.
●
Building strong local and global community, integration of
knowledge and linking communities.
●
Promote greater presence of women and more cultural
diversity.
●
Gamification World Congress 2014 Barcelona, more planned
for Gamification World Congress 2015.

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Gsumxmeetup Amsterdam 16th jan 2015

  • 1. Gamification 2015 Amsterdam Meetup, Januari 16th 2015 Organizer: Jolanda Tromp (Phd) Global Vortex Usability Services
  • 2. Gamification 2015 discussion items ● Gartner 2012: By 2014 more than 70% of global 2000 organizations will have at least one gamified application, driving 50% of all innovation. ● Gartner 2013: In 2014 80% of existing gamified applications will not deliver largely due to bad design. ● Overview: www.gamificationworldmap.com ● Game On, report on business impact of games, Thomas van Manen en Rutger Teunissen, 2012 ● GamificationConf, 14 Maart 2013, Amsterdam. ● Review Gamification in Spain, by Isidro Rodrigo: hrgamer.blogspot.com.es/2014/12/gamification-2015-four-shirts.html
  • 3. Summary of Spain '15 Review (I. Rodrigo) ● Gamification needs to mature its methods alongside similar industries and their methods (i.e. video games industry, etc). ● Clarifying philosophical & methodological foundations, in terms of ethics, society, KPIs and scalability. ● Use of gamification in business setting needs clarifying in terms of added value and ROIs. ● Conveying complex ideas in memorable way, best achieved through proactive multidisciplinary team collaboration. ● Building strong local and global community, integration of knowledge and linking communities. ● Promote greater presence of women and more cultural diversity. ● Gamification World Congress 2014 Barcelona, more planned for Gamification World Congress 2015.