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Humanifesto: how marketers can reconnect with consumers by adding realness

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Joeri Van den Bergh
Joeri Van den Bergh

Results of the InSites Consulting research project on authentic brands and Generation Y. Key learnings on what makes brands HUMAN and authentic.

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Thanks @barbver for the pics
//Uniqueness by stealing from other industries //Template 1     •  Tekst
Domino’s pizza case
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
How social media could be more social •  Read instead of write •  Ask for feedback (rather than wait) •  People (staff) instead of company
Thank YOU Hannes Willaert for the slidedeck design
Remember: •  3 sources of authenticity •  Human traits we like (next to WOM) •  Re-humanize with “PEOPLE” ! •  Pick up your book or city postcards •  Keep smiling J !
Real or fake? interactiemomentje www.howcoolbrandsstayhot.com  

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Humanifesto: how marketers can reconnect with consumers by adding realness

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  • 76. //Uniqueness by stealing from other industries //Template 1     •  Tekst
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  • 83. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
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  • 86. How social media could be more social •  Read instead of write •  Ask for feedback (rather than wait) •  People (staff) instead of company
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  • 94. Thank YOU Hannes Willaert for the slidedeck design
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  • 96. Remember: •  3 sources of authenticity •  Human traits we like (next to WOM) •  Re-humanize with “PEOPLE” ! •  Pick up your book or city postcards •  Keep smiling J !
  • 97. Real or fake? interactiemomentje www.howcoolbrandsstayhot.com