This slide set is for a seminar I did, "Meet The Author of WordPress in One Hour for Lawyers." I went over some of the basic of setting up a website using WordPress. Obviously, I could only go over so much in an hour. But I address choosing a domain name, picking a host, basic set up, adding and editing pages, posts and media.
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Basics - Setting up a WordPress Site
1. WordPress for Lawyers
Building a Website for your Law Firm
North Carolina Bar Association
Presenter
Jennifer Ellis
Lowenthal & Abrams, PC
&
Jennifer Ellis, JD
@jle_jd
www.LowenthalAbrams.com
www.jlellis.net
Copyright Jennifer Ellis, 2014. All rights reserved.
2. About Jennifer Ellis
• Legal Malpractice & Ethics Attorney
• Also Manage Online Presence for Lowenthal &
Abrams, PC in Philadelphia
• Consultant – Online Marketing for Lawyers
• Jennifer Ellis, JD
• Author
• WordPress in One Hour for Lawyers
• Available on ABA’s Website
3. Today’s Seminar
• Choosing a domain name
• Picking a host
• Installing software
• Setting up the basics
• Design
• Choosing plugins
• Adding widgets
• Creating and editing a page
• Creating and editing a post
• Adding media
• Updating software
• Security
• SEO (Search Engine Optimization)
• Ethics
4. You Can’t Build a Website in an Hour
• But you can create one in
• A weekend
• A week
• A month
• Websites are a continuing project
• Keep adding content
• Examine results
• Improve
• Repeat
5. Why WordPress?
• Easy to install
• Easy to use
• Easy to update
• Great functionality through plug-ins
• Free software
• Supportive community
• Excellent for SEO
6. Choose a Domain Name
• Your address on the web
• Choose carefully
• Branding
• First thing people see
• Creates a sense of who you are
• Email address
• Relate to your firm
• Easy to type
• Not too long
• No dashes
• No numbers
7. Think Through Your Branding
• Firm’s Name?
• Initials?
• Law or Lawfirm at the end?
• Area of practice?
• Geographic area?
• Hard to find good names
• Be creative
• Use .com
8. Ask Others to Look
• Bad Examples
• whorepresents.com
• WhoRepresents or WhorePresents
• speedofart.com
• SpeedOfArt or SpeedoFart
• therapistinabox.com
• Therapist in a Box or TheRapistInABox
11. Not Available?
• Add law, lawfirm or lawyers?
• Consider other options
• Be careful about adding S or ing
• Especially bad if the other site is a law firm
• Domain available for sale from the owner?
• Check for cost
12. Choose Webhost
• Reliable
• Able to handle WordPress
• One click installation
• Recommend
• Web Synthesis
• Bluehost
• HostGator
13. Purchase Hosting Plan
• Don’t choose the lowest plan.
• Choose an appropriate plan
• Business Level
• WordPress specific (if available)
• But….see discussion on Sucuri & CloudProxy
• The lowest level is fine for Web Synthesis
• Note, can register your domain on Bluehost or HostGator.
• Not on Web Synthesis
14.
15.
16.
17. Point DNS
• What is a DNS?
• Domain Name Server
• Domain Name System
• Connects IP address and domain name
• Type in domain name, sends it to the right location
• Like a phone book or a map for the Web
18. Using Same Registrar & Host?
• Will not need to point the DNS
• It should automatically work
• Less secure to use both in the same place
19. Different Registrar & Host
• Required to point DNS to the correct location
• The steps vary based on your registrar and host
• Sometimes change Name Servers
• Sometimes change IP Address
• Get information from Host
• More secure
20. Warning – Email!
• Make sure you do not mess up your email when you change your
DNS!
• If in doubt, ASK!
50. Important – Updates!
• WordPress = Microsoft of Web
• Common malware attack target
• Update plugins and software as required
• Use security
• Sucuri Malware Scanner ($89/year)
• Plugin and external scanning service
• Sucuri Cloud Proxy ($9.99/month)
• Sucuri included with Web Synthesis
63. SEO
• Content matters
• What will bring clients?
• What questions are they asking?
• Answer the questions
• Good links from other sites
• Encourage linking with good content
• Write for sites with follow me links
• Follow me = recognized by Google as
providing link “juice”
• No follow = no link “juice”
64. SEO Tools
• Yoast – WordPress Plugin
• On site SEO analysis
• Moz – External Help
• http://moz.com
• Education
• Analysis
• Comparison
• ahrefs – Linking Analysis
• https://ahrefs.com/
65. Yoast
• Provides tools to analyze each page and post
• Helps with Sitemaps
• Other tools as well
75. Google Webmaster Tools
• http://webmaster.google.com
• Informs if problems with site
• Provide Google with sitemap
• Information about Google searches
76.
77. Ethics Rules 7.1 et seq.
• Marketing rules apply
• Use appropriate disclaimers for your jurisdiction
• Do not share detailed information about clients without permission
• Appropriate disclaimer – past results do not guarantee future outcome
• Beware providing specific legal advice
• General, educational information
78. Questions?
• Feel free to contact me
• Jennifer@jlellis.net
• Twitter: @jle_jd
• Facebook: www.Facebook.com/jle.jd