Introduction to a course of methods of design done at UPC Barcelona.

1. Incremental Design
Introduction
Octobre 2012
JMª Monguet (UPC) M Ferruzca (UAM)
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2. What design era you talking about?
Industrial design
Graphic design
Content design
Instructive design
Fashion design
Product design
Interior design
Interaction design
Service design
Design Thinking
Technical design
Business design
Design knowledge
…
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3. What’s design?
Provably, this is not the right question.
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4. Why?
Because everything has been designed.
Coca-Cola |Video The unhappy truth about soda | Video
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5. … Then?
… let’s say is about life, work & innovation
David Butler |Video Web
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6. First difficulty: word
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7. Design 设计 िडजाइन ವನಾಯಸ 디자인 ‫تصميم‬
Conception
Ah...
il design?
Proxecto σχέδιο
Progettazione
Esthétique
Consilium
industrielle
Configuració
n
Design?
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8. So, what are the Boundaries of Design?
Charles Eames
‘What are the boundaries of problems” | Film
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9. Design definition
EU
“Design is a tool for the realisation of
innovation. It is the activity of
conceiving and developing a plan for a
new or significantly improved product,
service or system that ensures the
best interface with user needs,
aspirations, and abilities and allows
for aspects of economic, social and
environmental sustainability to be
taken into account.“
Design as a driver of user centred innovation | Doc
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10. Trying a “what’s design” metaphor
Mind
Heart
Body
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11. The Heart of Design.
Applied arts
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12. The Body of Design.
From intuition to rational
The Conference on Design Methods, London. September 1962
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13. The Mind of Design.
Methods for thinking and doing things
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14. Design knowledge taxonomy
Skills for learning
and leading; The
human worl; The
artifact; The
environment. Ken
Friedman (2000).
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15. and the designer...?
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16. Components of good design
Design process
Process
Approach
Users
Experts
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17. Design stories
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18. Design stories
Moladi construction technology | Link
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19. Design 1
Categories & Domains of Design
2. Translational
Design
Transforming
3. Personal 1. Evidence
Sythesis Based Design
Leading
4. Intentional
progression 6. Freedom
Learning
5. Directed
Creative
Exploration
Being Acting Thinking
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20. Design 2
Design Thinking
Rationality
Empathy Creativity
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21. Design 3
Design Management
Agreement
Analizing
Specifying
Validation
Components
Testing
System Integrating
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