2. MACARENA ORGILÉS
OFICINA DE RELACIONES INTERNACIONALES
Office: Germán Bernácer Building (number 36)
Available everyday from 9 to 14h (on Thursdays also
from 15 to 17h
Phone : +34 965909406
Fax : +34 965909789
ibp@ua.es
Macarena.Orgiles@ua.es
JOSÉ M. CASADO
ASSOCIATE DEAN FOR INTERNATIONAL
RELATIONS
Office: Ground floor (THIS BUILDING)
Available on Wednesdays from 11,30 to 13 h.
international.feb@ua.es
3. • Program taught in English
• Students from a variety of countries.
• Also open to LLP-Erasmus
students, who can combine modules
in Spanish and modules from the IBP
(IBP courses must be included in the
learning agreement)
• We expect you to attend all the
lectures.
• In the event of any cancellation of
lectures, this will be communicated to
the students as soon as possible.
4. Practical Issues
• Deadline to modify your initial choice of
modules: 14 February
• IBP fees must be paid in the bank (CAM /
Bancaja / Banco Santander) by showing
the receipts which will be available at the
International Relations Office of the
Faculty of Economics and Business from
14 February.
• You will receive two copies of the receipt:
one for the bank and one for you to keep.
The payment deadline is 27 February.
5. http://www.ua.es/en/
• You will have access to the UA Teaching Intranet,
Campus Virtual, where you can find useful resources
uploaded by your lecturers, such as lecture notes, useful
Internet links, debates, contact details of your lecturers,
marks… and WIFI certificates
6. Modules offered in the 2nd
Semester
• Human Resources Management – Prof. Juan Llopis
• The Economy of the European Union: Characteristics, Economic
Structure and Institutions – Prof. Paloma Taltavull / Prof.Manuel
Hernández
• Cross-Cultural Business Behaviour. Doing Business in Spain –
Prof. Pilar Barra
• E-Management – Prof. Susana de Juana
• Entrepreneurial Initiative: Starting and Running a Business –
Prof. Virginia Payá / Prof. Reyes González
• Environmental Economics – Prof. Roberto Escarré / Prof. Denise
Galvin
• Marketing in the European Union – Prof. Juan Luis Nicolau / Prof.
Sonia Rujas
• Quality and Environment International Management Systems
(ISO 9001 and ISO 14001) – Prof. Juan José Tarí / Prof. José
Francisco Molina
• Retail Marketing – Prof. Mayo De Juan
• The Economy of Eastern European Union: Opportunities and
Challenges – Prof. Oana Driha / Prof. Ana Ramón
7. Short presentations of the modules
offered in the 2nd Semester
HUMAN RESOURCES MANAGEMENT
Prof. Juan Llopis (DEAN)
The main objectives of this course are:
Having in mind that every manager of a
firm is a HRM, give a general guide
about how to manage people; argue how
a HRM can be a strategic partner of any
firm; have a general overview about the
knowledge, skills and abilities that must
have a Human Resources Manager;
describe the fundamental tools, methods
and techniques that are used in a
Department of Human
Resources. (syllabus).
8. THE ECONOMY OF THE EUROPEAN
UNION: CHARACTERISTICS,
ECONOMIC STRUCTURE AND
INSTITUTIONS
Prof. Paloma Taltavull / Manuel Hernández
The subject aims to analyze the past,
present and future of European
integration on the basis of historic and
economic reasoning. This process and
its effects will be assessed taking into
account differences in European
Member States economies as well as
considering the EU as a whole at the
international level (syllabus).
9. CROSS CULTURAL BUSINESS
BEHAVIOUR. DOING BUSINESS IN
SPAIN
Prof. Pilar Barra
This course focuses on the importance of
culture in the business environment.
Business culture is different in every
country and it has become the key to
success. The main objectives of this
course are: to introduce the student to
what has influenced Spanish culture and
its effects on Spanish corporate culture; to
hightlight aspects such as cultural
differences (Dos & Don'ts) and
intercultural communication; to analyse
both business etiquette and the way to
carry out business negotiations in
Spain (syllabus).
10. E-MANAGEMENT
Prof. Susana De Juana
This course aims to introduce students to the
Information Society and the effects that it has on
business management processes, strategies and
human resources management. They will understand
the impacts of ICT integration on a company from a
managerial perspective, and will be given insights
about possible routes for success or failure. In other
words, the main learning objective is to understand
how a manager could be prepared to face e-business
opportunities and threats (syllabus)
11. ENTREPRENEURIAL INITIATIVE:
STARTING AND RUNNING A BUSINESS
Prof. Virginia Payá / Reyes González
Objective is two fold:
First Part: Create positive attitudes towards entrepreneurial initiative
Second Part: Learn skills and tools for running a business today
First Part:
•HOW and WHY entrepreneurship is being promote within the
E.U.
•HOW we can TRANSFORM an idea into a business
•Once we are established, HOW we can grow our business;
business Strategies and Internationalization
Second Part:
Modern Management: management SKILLS
Organization and Change: STRESS and CONFLICT
Control, Information & TECHNOLOGY
Corporate SOCIAL RESPONSIBILITY & Business ETHICS
12. ENTREPRENEURIAL INITIATIVE:
STARTING AND RUNNING A BUSINESS
Prof. Virginia Payá / Reyes González
Methodology:
Lecturers will introduce the topics
•You will work in class with real cases
•You will learn to analyse information provided by companies
•You will know about organizations that will show you:
WHAT they DO
HOW they Work
WHAT services they provide to companies and to people
thinking to start a business
Evaluation:
30% Theory (test, multiple choice)
40% Practice: Business Plan and an Essay
30% Work in class, participation,
attendance
13. ENVIRONMENTAL ECONOMICS
Prof. Roberto Escarré / Denise Galvin
• The objective of this class is to assist you in
observing and approaching environmental
problems, as well as issues in an objective and
analytical manner without employing sophisticated
models or quantitative methods. The case study
approach is emphasized in this course. Prior
economic or math courses are not necessary for
the class.
• In particular, students will be encouraged to
consider how environmental economics can be
applied to deal with major environmental issues
such as climate change, biodiversity loss, the
impact of trade, carbon and other footprints, the
environmental costs versus the benefits of projects,
etc. (syllabus)
14. MARKETING IN THE EUROPEAN UNION
Prof. Juan Luis Nicolau / Prof. Sonia Rujas
• On completion of this course, the student
should be able to: acquire a global
overview of European Marketing;
formulate and recognize European
Marketing Strategies; how to adapt
marketing concepts to practical cases
studies; understand national differences
among countries and create marketing
plans and evaluate the implication of an
enlarged EU in global markets. (syllabus)
15. QUALITY AND ENVIRONMENT
INTERNATIONAL MANAGEMENT
SYSTEMS (ISO 9001 AND ISO14001)
Prof. Juan José Tarí / Prof. José Francisco Molina
* OBJECTIVES:
- To know the basic concepts and main techniques about QM
and EM
- To know the QM and EM systems that a firm may apply
- To learn how to write up documents associated to ISO 9001
and ISO 14001
* SYLLABUS:
PART I: QUALITY MANAGEMENT
1- Concepts and tools of quality management
2- Quality management systems
PART II: ENVIRONMENTAL MANAGEMENT
3- Concepts and tools of environmental management
4- Environmental management systems
16. QUALITY AND ENVIRONMENT
INTERNATIONAL MANAGEMENT
SYSTEMS (ISO 9001 AND ISO14001)
Prof. Juan José Tarí / Prof. José Francisco Molina
* METHODOLOGY:
- General overview of the main concepts and content of ISOs
- Resolution of cases
- Presentations by students
* ASSESSMENT:
- 10%: attendance and participation
- 40%: resolution of cases and presentations by students
- 50%: exam
17. RETAIL MARKETING
Prof. Mayo De Juan
This course will familiarize students with
the decisions and strategies involved
in running a retail firm in national and
international markets.
Retailing is analyzed as one form of
marketing.
Attention is devoted to:
retail,
Merchandising & customer service,
image and positioning retail strategies.
Methodology includes case study
resolution in class and
presentations. (syllabus).
18. THE ECONOMY OF EASTERN EUROPEAN
UNION: OPPORTUNITIES AND
CHALLENGES
Prof. Oana Driha / Ana Ramón
• The main objective of this course is to
provide a better understanding of the
opportunities and challenges considered
by the Eastern European countries that
joined the European Union. To do this, we
will focus on their situation before and after
integration, as well as on the effects of the
current crisis and the steps that their
governments are implementing to achieve
their way out of this recession (syllabus).
