2. 1
How to win friends & influence people
Why ? Because you’ll learn to
assimilate some quick & powerful
lessons that will shape your people
skills at every level of your life. The
book is old but the content goes
through the years successfully and
keep stimulating generations.
3. 2
The 48 laws of power
Why ? Because its content is realistic,
short and to the point. Some might
consider certain rules shameless or
dangerous, but, if well-used, this book
will definitely change your perception
of going forward. Although it teaches
you how to be influential, it also
highlights how not to be manipulated.
4. 3
The 22 immutable laws of marketing
Why ? Because few people are truly
aware of those unbreakable clever
rules. This handbook is short &
concise with clear examples, despite
the fact that it’s been written years
ago. After each chapter, I found myself
picturing the situation. Outstanding.
5. 4
The 22 immutable laws of branding
Why ? Because it got me thinking
from a new perspective at branding. I
used this handbook to create my own
brands with a better approach &
strategy in choosing positioning and
naming. A bit outdated now, but still
fantastic advice to make your brand
stand out & carry on.
6. 5
Men are from Mars, women are from Venus
Why ? Because it approaches one of
the most complex issue: relationships.
It deals greatly with the way we
misunderstand each other & offers
useful solutions to communicate and
collaborate better. Insightful.
7. 6
Thinkertoys
Why ? Because it is written from a
compelling creative thinker. The book
is superbly presented & easy to read.
Inspirational & practical, the content
is full of examples, usable activities
and most importantly questions that
make the reader reassess his goals and
d e v e l o p m e n t . E m b r a c e t h e
outstanding creativity habit !
8. 7
Getting everything you can out of all you’ve got
Why ? Because it covers a lot of
business aspects with applicable
examples & it is packed with logical
and pragmatic approaches. Mainly a
marketing book, it also helps you
redefining who your business is.
Smart.
9. 8
The simplicity survival handbook
Why ? Because it is fun, bold & it
focuses on daily business tasks. In this
step-by-step guide, the author’s
instructions are clear & easy to follow.
Do less & get back your control on
what really matters is what this
handbook is all about. Pearl of
wisdom.
10. 9
Made in America
Why ? Because it is the personal
entrepreneurship story of one of the
world’s greatest business leaders.
Because you’re captivated throughout
the book like if it was your grandpa
talking to you. Because Sam Walton
accomplished what most people
missed at the time & revolutionized
the retail world. Legendary.
11. 10
Influence: the psychology of persuasion
Why ? Because it is deep and readable.
The psychology book, through
principles and deep examples, gets us
to be aware of our own tendency to let
automatic pilot thinking take over.
Well done!
12. 11
Drive: The surprising truth about what motivates us
Why ? Because it brilliantly question
the way we think motivation still
works on people & offers practical tips
to implement in our day-to-day lives.
Plus it is a smart, yet fun & easy
scientific-based read ! Any 21st century
manager needs to understand
motivation 3.0.
13. 12
The sales bible
Why ? Because it is easy to grasp and
even fun. There are golden nuggets on
practically every page to develop one
of the toughest business skill: sales.
One of the best sales book I’ve ever
read. A reference source.
14. 13
Selling the invisible
Why ? Because it deals with selling a
service and how to distinguish your
knowledgeable business exploring
fresh ideas. The chapters are short and
straightforward. Stunningly useful !
15. 14
The e-myth revisited
Why ? Because if you’re starting a
(small) business, you need this
informative & easy-to-read book at the
top of your list. It teaches us how to
get out of the rut and focus ON the
business. Truly eye-opening!
16. 15
The 4-hour work week
Why ? Because it is controversial, fun
& full of insightful advices to break
free of your conditioning. Even if I do
not agree with everything mentioned
in this book, it offered me so much
powerful content & motivational
ideas that I consider it a game changer
(recommended to read in the language of the
country you live in).
17. 16
The millionaire fastlane
Why ? Because it is pleasantly
surprising content and the author
expresses himself with analytic
accuracy & striking clarity to explain
what it takes to really achieve wealth.
Most inspiring book I’ve ever read.
Impactful !
18. 17
The unwritten laws of business
Why ? Because it takes you 30
minutes to read and gives you lifetime
value information. Sound advice
inspired from best practices.
Helpful & enjoyable.
19. 18
I will teach you to be rich
Why ? Because it’s a true pot of gold
for anyone who wishes to stay the
master of his own finances. Written
style is terrific and methods are truly
effectives. Probably the best book of its
kind. The sooner you get it, the better
for your financial health (recommended to
read in the language of the country you live in).
20. 19
Why ? Because it covers all the aspects
of your business plan in a smart, yet
easy to understand way. From
uncovering your business’ mission to
presenting your financial plan to
investors, this book will definitely
gives you meaningful insights on
starting your project. Plus, Guy is an
established author and he won’t take
you more than a few lunch breaks to
finish reading it.
The art of the start
21. 20
Secrets of Closing the Sale
Why ? Because it is full of real life
situations and effective objections to
any sales situation. It is a must if you
want to learn more from a sales expert
and grow professionally/personally.
22. What color is your parachute?
Why ? Because it helps you unveil
your true self with practical exercises
and advices regarding career desires &
choices. Plus it gives you the
motivation and tools to do so.
Probably the best job-hunting/career-
changing book available - updated
yearly (recommended to read in the language of
the country you live in).
Bonus
23. The game & The natural
Why ? Because those 2 books are
entertaining & well written. Even if
it’s not directly related to business,
they have helped many people
getting out of their shell and
improving their people skills. Plus,
the characters are truly compelling.
Awesome reading !
Bonus