2. OVERVIEW
• “Workout With Less Bruising”
• Specially designed equipment for CrossFit athletes,
coaches, and beginners to reduce bruising caused by
weight training
*WilkWear is focusing on the collarbone*
3. PROBLEM / OPPORTUNITY
• Problem: WilkWear addresses the physical bruising by
provided a layer of padding that shields the collarbone
• Opportunity: First to market a product that address this
need to the growing CrossFit industry
• A survey of over 200 CrossFit participants concluded that
80% of people have experienced collarbone bruising
4. UNFAIR ADVANTAGES
• Founder actively coaches and participates in CrossFit and
sees what “pains” members are experiencing
• Daily interaction and understanding of target customer
• First to market with a product that specifically address
collarbone bruising
• Maintain unfair advantages by constantly interacting with
customers to provide ideas for future products
5. DEMO
• Click the link below to be redirected to a 30sec video
demonstrating what movements the shirt is useful during to
reduce collarbone bruising
• www.wilkwear.com
6. SALES AND MARKETING
• Initial Market Test & Proof of Concept: Kickstarter
Campaign from April 1st – April 30
• 76 shirts sold during this 1 month test
• Future Steps: Increase website traffic via product reviews
• Research, contact, and give a shirt to a CrossFit blogger,
company, or high profile athlete to test and write a review
7. We can, it can’t It can, we can’t
Under Armour /
Nike /
Shock Doctor
WilkWear has a product
that specifically targets the
collarbone for weight
training
Economies of
Scale
The Chestee
WilkWear has a functional
product ready for market
launch
N/A
Bornprimitave.com
WilkWear has a product
that specifically targets the
collarbone for weight
training
They have a
similar product
that address a
different body
part.
COMPETITION
8. • (Pricing)
• (Value of each customer)
• (Customer acquisition cost)
BUSINESS MODEL
Revenue Stream: Ecommerce Website
Key Partners:
Website: Squarespace
Legal: Bradley Rothschild
Manufacturer: DongGuan Jiejin
Cost Structure:
Manufacturing
Shipping
Marketing
Product Development
Legal
Channels:
Website
Social Media: Facebook, Twitter
9. FORECAST
Year 1 Year 2 Year 3 Year 4 Year 5
# of Customers
(10% Growth Rate)
200 220 242 266 293
# of Employees 1 1 1 1 1
Sales 200 220 242 266 293
Expenses $22,307.80 $3,215.38 $3,222.62 $3,230.58 $3,239.34
Profits -$6,818 $956 $8,865 $10,066 $11,387
10. TEAM
• Joe Wilkinson : Founder / CEO
• Responsible for all aspects of business to date
11. STATUS AND MILESTONES
• Current status: The following have been completed
• Legal: LLC, Trademark, & Provisional Patent approved
• Website: Ecommerce Website Created
• Manufacturing: Manufacturer Lined Up
• Marketing: Kickstarter Campaign Complete & Successful
• First Product will ship first week in June
• Revenue:
• Realistically: May 2015
• Stretch: end of 2014
Notas do Editor
One-sentence “wow!” explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description.
Explain the pain you solve or opportunity you exploit
What makes you special? Why will you win? What are your unfair advantages? Why is the field tilted in your direction? It can be technology, relationships, founders.
“We’re smart, hardworking, and really believe” doesn’t cut it. Everybody says that. Hightly unlikely that it’s patents too.
This is the place to do a demo. Ten minutes is long enough. Try not to get sucked into a long demo so you can’t finish your presentation.
How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”
Tactics, tactics, tactics--not wishful thinking
Assume that the audience knows as much, and maybe more, about the segment as you do. If you say “we have no competition,” it usually means that you’re either (a) clueless or (b) addressing a market that doesn’t exist.
The reason why you want to show what you can’t do is to build your crediblity. If you’ll admit how your competition is better than you, people are more likely to believe you when you discuss how you’re better than your competition.
How will you make money? Don’t show multiple revenue streams and don’t try to make the point that you’re inventing a new way to make money. Take your best shot and run with it. The most important thing to explain is the assumptions in your business model and how they determined the financial projections in the previous slide.
No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet.
But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
3-4 key people. Highlights only. Use the logos of recognizable past employers.
Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
Where are you now?
What are the next 2-3 big milestones?
