SlideShare uma empresa Scribd logo

Ch 01 an overview of strategic mktg - webster - sp1 2012

•Transferir como PPT, PDF•
•
Jim Shankle
Jim Shankle

These are Class 1 Slides for Webster Marketing 5000 - January 10, 2012

NegóciosNotícias e política
1 de 48
Class Starts When Movie Ends
Individual Introductions Fill out this info on 3x5 card ,[object Object],[object Object],[object Object],[object Object],[object Object]
Classroom Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment Week 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2–
1- An Overview of Strategic Marketing Marketing 5000
Review of Basic Marketing Concepts 2–
Review of Chapter 1 Test 2–
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- © 2012 South-Western, a part of Cengage Learning Opening Case Chapter 1 – Vizio ,[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object]
Marketing Challenges and Opportunities in Today’s Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everything is Amazing but Nobody’s Happy
“ Welcome to Commodity Hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Welcome to Commodity Hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Welcome to Commodity Hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Study Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Marketing is the Basis for any Business ” Peter Drucker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? According to P.T. Barnum ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2012 South-Western, a part of Cengage Learning 1-
Structure of Strategic Marketing 1- © 2012 South-Western, a part of Cengage Learning
Who is the Focus of Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
Organization / Product / Market Alignment Marketing Strategy A plan of action for identifying and analyzing a target market and developing a marketing mix to meet the needs of that market.
The Marketing Mix Variables ,[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
What is the Need for Promotion? According to Benson P. Shapiro, Business School Professor ,[object Object],1- © 2012 South-Western, a part of Cengage Learning
Discussion Question ,[object Object],1- © 2012 South-Western, a part of Cengage Learning
Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
Marketing Environment 1- © 2012 South-Western, a part of Cengage Learning
Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
The Marketing Concept ,[object Object],1- © 2012 South-Western, a part of Cengage Learning Customer Benefits Customer Costs Value = –
Traditional vs. Market-Oriented Organizational Structures
1- Video Case 1.2 – Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Case 1.1 How has Method implemented its Marketing Concept? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video Case 1.1 W hy is Method successful in a highly competitive industry ? ,[object Object],[object Object],[object Object],[object Object]
Video Case 1.1 Does the success of Method provide insight about the future of green marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Discussion Question 2-
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Channels of distribution in marketing
Channels of distribution in marketingChannels of distribution in marketing
Channels of distribution in marketingPROF.JITENDRA PATEL
 
Strategic Markiting
Strategic MarkitingStrategic Markiting
Strategic MarkitingMuhammad Imad
 
9 ps of marketing
9 ps of marketing9 ps of marketing
9 ps of marketinguww8943
 
Conceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourConceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourProf. Edwin Agwu Middlesex University Business School, Hendon Campus, London, UK
 
2) advertising management copy
2) advertising management copy2) advertising management copy
2) advertising management copymuhammed anees
 
Chapter 5 advertising-management
Chapter 5 advertising-managementChapter 5 advertising-management
Chapter 5 advertising-managementProf.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
 
Chapter 16 advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relationsChapter 16 advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relationsMohammed Manamba
 
Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Waqas Khan
 

Recomendados

Channels of distribution in marketing
Channels of distribution in marketingChannels of distribution in marketing
Channels of distribution in marketingPROF.JITENDRA PATEL
 
Strategic Markiting
Strategic MarkitingStrategic Markiting
Strategic MarkitingMuhammad Imad
 
9 ps of marketing
9 ps of marketing9 ps of marketing
9 ps of marketinguww8943
 
Conceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourConceptual Review of the Effects of Advertising on Consumer Buying behaviour
Conceptual Review of the Effects of Advertising on Consumer Buying behaviourProf. Edwin Agwu Middlesex University Business School, Hendon Campus, London, UK
 
2) advertising management copy
2) advertising management copy2) advertising management copy
2) advertising management copymuhammed anees
 
Chapter 5 advertising-management
Chapter 5 advertising-managementChapter 5 advertising-management
Chapter 5 advertising-managementProf.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
 
Chapter 16 advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relationsChapter 16 advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relationsMohammed Manamba
 
Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Waqas Khan
 
Pricing mix in marketing
Pricing mix in marketingPricing mix in marketing
Pricing mix in marketingPROF.JITENDRA PATEL
 
Advertisement
AdvertisementAdvertisement
AdvertisementPROF.JITENDRA PATEL
 
Effects of advertising on consumer buying behaviour with reference to demand ...
Effects of advertising on consumer buying behaviour with reference to demand ...Effects of advertising on consumer buying behaviour with reference to demand ...
Effects of advertising on consumer buying behaviour with reference to demand ...Alexander Decker
 
The Advertising Process
The Advertising ProcessThe Advertising Process
The Advertising ProcessAnubha Rastogi
 
AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14Broekman Communications
 
B.Com 07-11, Slides.3 Marketing Management Current
B.Com 07-11, Slides.3 Marketing Management CurrentB.Com 07-11, Slides.3 Marketing Management Current
B.Com 07-11, Slides.3 Marketing Management Currentsaadz2007
 
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...IAEME Publication
 
Chapter 1 Creating and capturing customer value by Philip Kotler
Chapter 1 Creating and capturing customer value by Philip KotlerChapter 1 Creating and capturing customer value by Philip Kotler
Chapter 1 Creating and capturing customer value by Philip KotlerMD ASADUZZAMAN
 
ADVERTISING & BRAND MANAGEMENT
ADVERTISING & BRAND MANAGEMENTADVERTISING & BRAND MANAGEMENT
ADVERTISING & BRAND MANAGEMENTcpjcollege
 
marketing
marketingmarketing
marketingBhawnaBhardwaj24
 
Basics of marekting, core concept, marketing nature , scope and objective, ma...
Basics of marekting, core concept, marketing nature , scope and objective, ma...Basics of marekting, core concept, marketing nature , scope and objective, ma...
Basics of marekting, core concept, marketing nature , scope and objective, ma...PROF.JITENDRA PATEL
 
SMM
SMMSMM
SMMDnyan Bharti society/BMS,Dahanu
 
Dbm advertising 1
Dbm advertising 1Dbm advertising 1
Dbm advertising 1haleenMATRIX
 
Marketing 5.0 philip kotler
Marketing 5.0 philip kotlerMarketing 5.0 philip kotler
Marketing 5.0 philip kotlerAhmed AliKasem
 
The New Age Marketing & CMO ...
The New Age Marketing & CMO ...The New Age Marketing & CMO ...
The New Age Marketing & CMO ...PESHWA ACHARYA
 
Traditional vs non traditional marketing
Traditional vs non traditional marketingTraditional vs non traditional marketing
Traditional vs non traditional marketingreachrubi27
 
Marketing prsentation
Marketing prsentationMarketing prsentation
Marketing prsentationNavneet Shally
 
Unit 5 recent marketing trends
Unit 5 recent marketing trendsUnit 5 recent marketing trends
Unit 5 recent marketing trendsHARIBASKARR1
 
Imc emerging concepts & issues in imc
Imc emerging concepts & issues in imcImc emerging concepts & issues in imc
Imc emerging concepts & issues in imcRavindra Prakash Shukla
 
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...Abhinav Tyagi
 
Conduit Marketing
Conduit MarketingConduit Marketing
Conduit MarketingJim Shankle
 
personality and consumer behavior
personality and consumer behavior personality and consumer behavior
personality and consumer behavior Sonakshi Anbu
 

Mais conteúdo relacionado

Mais procurados

Effects of advertising on consumer buying behaviour with reference to demand ...
Effects of advertising on consumer buying behaviour with reference to demand ...Effects of advertising on consumer buying behaviour with reference to demand ...
Effects of advertising on consumer buying behaviour with reference to demand ...Alexander Decker
 
The Advertising Process
The Advertising ProcessThe Advertising Process
The Advertising ProcessAnubha Rastogi
 
AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14Broekman Communications
 
B.Com 07-11, Slides.3 Marketing Management Current
B.Com 07-11, Slides.3 Marketing Management CurrentB.Com 07-11, Slides.3 Marketing Management Current
B.Com 07-11, Slides.3 Marketing Management Currentsaadz2007
 
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...IAEME Publication
 
Chapter 1 Creating and capturing customer value by Philip Kotler
Chapter 1 Creating and capturing customer value by Philip KotlerChapter 1 Creating and capturing customer value by Philip Kotler
Chapter 1 Creating and capturing customer value by Philip KotlerMD ASADUZZAMAN
 
ADVERTISING & BRAND MANAGEMENT
ADVERTISING & BRAND MANAGEMENTADVERTISING & BRAND MANAGEMENT
ADVERTISING & BRAND MANAGEMENTcpjcollege
 
Basics of marekting, core concept, marketing nature , scope and objective, ma...
Basics of marekting, core concept, marketing nature , scope and objective, ma...Basics of marekting, core concept, marketing nature , scope and objective, ma...
Basics of marekting, core concept, marketing nature , scope and objective, ma...PROF.JITENDRA PATEL
 
Marketing 5.0 philip kotler
Marketing 5.0 philip kotlerMarketing 5.0 philip kotler
Marketing 5.0 philip kotlerAhmed AliKasem
 
The New Age Marketing & CMO ...
The New Age Marketing & CMO ...The New Age Marketing & CMO ...
The New Age Marketing & CMO ...PESHWA ACHARYA
 
Traditional vs non traditional marketing
Traditional vs non traditional marketingTraditional vs non traditional marketing
Traditional vs non traditional marketingreachrubi27
 
Unit 5 recent marketing trends
Unit 5 recent marketing trendsUnit 5 recent marketing trends
Unit 5 recent marketing trendsHARIBASKARR1
 
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...Abhinav Tyagi
 

Mais procurados (20)

Pricing mix in marketing
Pricing mix in marketingPricing mix in marketing
Pricing mix in marketing
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Effects of advertising on consumer buying behaviour with reference to demand ...
Effects of advertising on consumer buying behaviour with reference to demand ...Effects of advertising on consumer buying behaviour with reference to demand ...
Effects of advertising on consumer buying behaviour with reference to demand ...
 
The Advertising Process
The Advertising ProcessThe Advertising Process
The Advertising Process
 
AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14
 
B.Com 07-11, Slides.3 Marketing Management Current
B.Com 07-11, Slides.3 Marketing Management CurrentB.Com 07-11, Slides.3 Marketing Management Current
B.Com 07-11, Slides.3 Marketing Management Current
 
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...
 
Chapter 1 Creating and capturing customer value by Philip Kotler
Chapter 1 Creating and capturing customer value by Philip KotlerChapter 1 Creating and capturing customer value by Philip Kotler
Chapter 1 Creating and capturing customer value by Philip Kotler
 
ADVERTISING & BRAND MANAGEMENT
ADVERTISING & BRAND MANAGEMENTADVERTISING & BRAND MANAGEMENT
ADVERTISING & BRAND MANAGEMENT
 
marketing
marketingmarketing
marketing
 
Basics of marekting, core concept, marketing nature , scope and objective, ma...
Basics of marekting, core concept, marketing nature , scope and objective, ma...Basics of marekting, core concept, marketing nature , scope and objective, ma...
Basics of marekting, core concept, marketing nature , scope and objective, ma...
 
SMM
SMMSMM
SMM
 
Dbm advertising 1
Dbm advertising 1Dbm advertising 1
Dbm advertising 1
 
Marketing 5.0 philip kotler
Marketing 5.0 philip kotlerMarketing 5.0 philip kotler
Marketing 5.0 philip kotler
 
The New Age Marketing & CMO ...
The New Age Marketing & CMO ...The New Age Marketing & CMO ...
The New Age Marketing & CMO ...
 
Traditional vs non traditional marketing
Traditional vs non traditional marketingTraditional vs non traditional marketing
Traditional vs non traditional marketing
 
Marketing prsentation
Marketing prsentationMarketing prsentation
Marketing prsentation
 
Unit 5 recent marketing trends
Unit 5 recent marketing trendsUnit 5 recent marketing trends
Unit 5 recent marketing trends
 
Imc emerging concepts & issues in imc
Imc emerging concepts & issues in imcImc emerging concepts & issues in imc
Imc emerging concepts & issues in imc
 
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
 

Destaque

Conduit Marketing
Conduit MarketingConduit Marketing
Conduit MarketingJim Shankle
 
personality and consumer behavior
personality and consumer behavior personality and consumer behavior
personality and consumer behavior Sonakshi Anbu
 
9/19/2011 Self-Concept in Consumer Behavior
9/19/2011 Self-Concept in Consumer Behavior9/19/2011 Self-Concept in Consumer Behavior
9/19/2011 Self-Concept in Consumer BehaviorWalid Abraz
 
Personality & consumer behaviour
Personality & consumer behaviourPersonality & consumer behaviour
Personality & consumer behaviourAshwin Fernandes
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer PerceptionAvinash Kumar
 
Impact of Culture on Consumer Behaviour
Impact of Culture on Consumer BehaviourImpact of Culture on Consumer Behaviour
Impact of Culture on Consumer Behaviourcharindu sanjeeva
 
Teaching and Learning Process
Teaching and Learning ProcessTeaching and Learning Process
Teaching and Learning ProcessJaser Daher
 

Destaque (8)

Conduit Marketing
Conduit MarketingConduit Marketing
Conduit Marketing
 
personality and consumer behavior
personality and consumer behavior personality and consumer behavior
personality and consumer behavior
 
9/19/2011 Self-Concept in Consumer Behavior
9/19/2011 Self-Concept in Consumer Behavior9/19/2011 Self-Concept in Consumer Behavior
9/19/2011 Self-Concept in Consumer Behavior
 
Personality & consumer behaviour
Personality & consumer behaviourPersonality & consumer behaviour
Personality & consumer behaviour
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer Perception
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
Impact of Culture on Consumer Behaviour
Impact of Culture on Consumer BehaviourImpact of Culture on Consumer Behaviour
Impact of Culture on Consumer Behaviour
 
Teaching and Learning Process
Teaching and Learning ProcessTeaching and Learning Process
Teaching and Learning Process
 

Semelhante a Ch 01 an overview of strategic mktg - webster - sp1 2012

Successful strategies sales and marketing
Successful strategies sales and marketingSuccessful strategies sales and marketing
Successful strategies sales and marketingStephen Bibby
 
India Presentation
India PresentationIndia Presentation
India Presentationjohnbromley
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1johnbromley
 
Module 13 Effective Marketing Approaches to Senior Consumers.pptx
Module 13 Effective Marketing Approaches to Senior Consumers.pptxModule 13 Effective Marketing Approaches to Senior Consumers.pptx
Module 13 Effective Marketing Approaches to Senior Consumers.pptxcaniceconsulting
 
Marketing notes (1)
Marketing notes (1)Marketing notes (1)
Marketing notes (1)amitab2005
 
Marketing notes (1)
Marketing notes (1)Marketing notes (1)
Marketing notes (1)amitab2005
 
Solution manual for marketing real people, real choices [rental edition], 10t...
Solution manual for marketing real people, real choices [rental edition], 10t...Solution manual for marketing real people, real choices [rental edition], 10t...
Solution manual for marketing real people, real choices [rental edition], 10t...Salehkhanovic
 
Ashiqur rahman mkt management.docx
Ashiqur rahman mkt management.docxAshiqur rahman mkt management.docx
Ashiqur rahman mkt management.docxEbneFahad
 
Business Plan 101
Business Plan 101Business Plan 101
Business Plan 101Don Gooding
 
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
 
Alamin marketing.docx
Alamin marketing.docxAlamin marketing.docx
Alamin marketing.docxEbneFahad
 
MODULE-PRINCIPLES OF MARKETING (1).pdf
MODULE-PRINCIPLES OF MARKETING (1).pdfMODULE-PRINCIPLES OF MARKETING (1).pdf
MODULE-PRINCIPLES OF MARKETING (1).pdfssuseref2279
 
Chap 1-Utsab Shrestha- Marketing Basics
Chap 1-Utsab Shrestha- Marketing BasicsChap 1-Utsab Shrestha- Marketing Basics
Chap 1-Utsab Shrestha- Marketing BasicsUtsab Shrestha
 
Marketing management - Defining Marketing for the 21st Century
Marketing management - Defining Marketing for the 21st CenturyMarketing management - Defining Marketing for the 21st Century
Marketing management - Defining Marketing for the 21st Centuryferozpatowary
 
Standard Grade Business Management Unit 2.1 Slides
Standard Grade Business Management Unit 2.1 SlidesStandard Grade Business Management Unit 2.1 Slides
Standard Grade Business Management Unit 2.1 SlidesMarcus9000
 

Semelhante a Ch 01 an overview of strategic mktg - webster - sp1 2012 (20)

marketing basics
marketing basicsmarketing basics
marketing basics
 
Successful strategies sales and marketing
Successful strategies sales and marketingSuccessful strategies sales and marketing
Successful strategies sales and marketing
 
India Presentation
India PresentationIndia Presentation
India Presentation
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1
 
Tendensdagen 2010 kay plantes
Tendensdagen 2010 kay plantesTendensdagen 2010 kay plantes
Tendensdagen 2010 kay plantes
 
Essay On What Is Strategy
Essay On What Is StrategyEssay On What Is Strategy
Essay On What Is Strategy
 
Module 13 Effective Marketing Approaches to Senior Consumers.pptx
Module 13 Effective Marketing Approaches to Senior Consumers.pptxModule 13 Effective Marketing Approaches to Senior Consumers.pptx
Module 13 Effective Marketing Approaches to Senior Consumers.pptx
 
Marketing notes (1)
Marketing notes (1)Marketing notes (1)
Marketing notes (1)
 
Marketing notes (1)
Marketing notes (1)Marketing notes (1)
Marketing notes (1)
 
Solution manual for marketing real people, real choices [rental edition], 10t...
Solution manual for marketing real people, real choices [rental edition], 10t...Solution manual for marketing real people, real choices [rental edition], 10t...
Solution manual for marketing real people, real choices [rental edition], 10t...
 
Ashiqur rahman mkt management.docx
Ashiqur rahman mkt management.docxAshiqur rahman mkt management.docx
Ashiqur rahman mkt management.docx
 
Business Plan 101
Business Plan 101Business Plan 101
Business Plan 101
 
Mktg comms mkt0033_chpt1
Mktg comms mkt0033_chpt1Mktg comms mkt0033_chpt1
Mktg comms mkt0033_chpt1
 
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx
 
Alamin marketing.docx
Alamin marketing.docxAlamin marketing.docx
Alamin marketing.docx
 
MODULE-PRINCIPLES OF MARKETING (1).pdf
MODULE-PRINCIPLES OF MARKETING (1).pdfMODULE-PRINCIPLES OF MARKETING (1).pdf
MODULE-PRINCIPLES OF MARKETING (1).pdf
 
Chap 1-Utsab Shrestha- Marketing Basics
Chap 1-Utsab Shrestha- Marketing BasicsChap 1-Utsab Shrestha- Marketing Basics
Chap 1-Utsab Shrestha- Marketing Basics
 
Marketing management - Defining Marketing for the 21st Century
Marketing management - Defining Marketing for the 21st CenturyMarketing management - Defining Marketing for the 21st Century
Marketing management - Defining Marketing for the 21st Century
 
SME marketing & media
SME marketing & mediaSME marketing & media
SME marketing & media
 
Standard Grade Business Management Unit 2.1 Slides
Standard Grade Business Management Unit 2.1 SlidesStandard Grade Business Management Unit 2.1 Slides
Standard Grade Business Management Unit 2.1 Slides
 

Último

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...lizamodels9
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 

Último (20)

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 

Ch 01 an overview of strategic mktg - webster - sp1 2012

Notas do Editor

  1. MGT431 © 2005