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THE GLOBAL
ENVIRONMENT AND
OPERATIONS
STRATEGY
CJVM21
GLOBALIZATION
- means customers, talent,
and suppliers are worldwide
-contributes efficiency and
adds value to the products
and services.
CJVM21
6 REASONS FOR TURNING
INTO INTERNATIONAL
OPERATIONS
1. Improve the supply chain
2. Reduce costs
3. Improve operations
4. Understand market
5. Improve products
6. Attract and retain global market
CJVM21
IMPROVE THE SUPPLY CHAIN
- Locate facilities
- Unique resources
- Human resource expertise
- Low cost labor
- Low cost material
CJVM21
REDUCE COSTS
- Lower both direct and indirect costs
- Low taxes and tariffs
- Free trade zones
CJVM21
IMPROVE OPERATIONS
- Differences in business handling in
other countries
UNDERSTAND MARKETS
- Diversify customer
- Add production flexibility
- Smooth the business cycle
CJVM21
IMPROVE PRODUCTS
-Free flow of ideas
ATTRACT AND RETAIN GLOBAL
TALENT
- Employment opportunities
CJVM21
CULTURAL AND ETHICAL ISSUES
- Uniformity of protection of both
government and the industries from
foreign firms.
-what one country’s culture deems
acceptable may be considered
unacceptable to others.
CJVM21
DEVELOPING MISSION AND
STRATEGIES
MISSION
- The purpose or rationale for an
organization’s existence
STRATEGY
- How an organization expects to
achieve its missions and goals
CJVM21
ACHIEVING COMPETITIVE
ADVANTAGE THROUGH
OPERATIONS
- Competing on differentiation
- Competing on cost
- Competing on response
CJVM21
Competing on Differentiation
- Uniqueness
- Experience differentiation
COMPETING ON COST
- Optimum size of investment
- low cost leadership
CJVM21
COMPETING ON RESPONSE
- Flexible response
- Reliability of scheduling
- Quickness
CJVM21
ISSUES IN OPERATIONS
STRATEGY
RESOURCES VIEW
-a method managers use to evaluate the
resources at their disposal and manage or
alter them to achieve competitive
advantage
VALUE CHAIN ANALYSIS
- A way to identify those elements in
the product/service chain that uniquely
add value
CJVM21
FIVE FORCES MODEL
1. Immediate rivals
2. Potential entrants
3. Customers
4. Suppliers
5. Substitute products
CJVM21

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operation management chapter 2