Esports 101: Past, Present and Future of an Industry | Bill Mooney
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This document discusses the past, present, and future of the growing eSports industry. It notes that the number of eSports enthusiasts and occasional viewers has grown significantly between 2014 and 2019. Mobile gaming is also highlighted as the future of eSports, with the mobile gaming market projected to continue growing in revenue each year. For a game to become a successful eSport, it needs good competition, fairness systems in place, and a compelling narrative to engage spectators. The document argues that mobile eSports titles have seen staggering player retention and engagement metrics, showing the potential of mobile. It concludes by stating that as consumers spend more time with eSports, brands will follow to access this growing market.
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Esports 101: Past, Present and Future of an Industry | Bill Mooney
- 1. eSports 101: The Past, Present and Future of an Industry on the Rise Bill Mooney Chief Product Officer February 8, 2017
- 2. eSports are getting bigger and broader 90 MILLION 114 MILLION 115 MILLION 111 MILLION 131 MILLION 125 MILLION 180 MILLION 165 MILLION 2014 2015 2016 2019 +11.2% YoY +13.3% YoY +11.2% CAGR 2014-2019 ENTHUSIASTS OCCASIONAL VIEWERS SOURCE: Newzoo 2016 Global eSports Market Report 2
- 3. Mobile is the future of eSports 3
- 4. Mobile is the most popular platform in gaming history SOURCE: Newzoo 2016 Global eSports Market Report 2016 2017 2018 2019 $99.6 Bn Smartphone 30% 32% 34% 27% 26% 26% 25% 10% 11% 11%1% 1% 1% 27% 10% 29% 2% 5% MOBILE $36.9 Bn 28% 5% 27% 4% 26% 4% MOBILE $42.5 Bn MOBILE $47.4 Bn MOBILE $52.5 Bn $106.5 Bn $112.5 Bn $118.6 Bn Tablet Handheld TV/Console Casual Web GamesPC/MMO 4
- 5. 5 It takes 50 years for a game to become a sport Image Credit: Reuters/Winslow Townson-USA Today Sports
- 6. 6 What is an eSport?
- 7. 7 Competition Image Credit: Getty Images
- 10. eSports Infrastructure Anti-fraud, anti-cheating & payment system Geolocated practice/pro leagues for free or prize-based matches Player matching & player rating Random seed Heartbeating Tournaments Broadcasting Tools Payment processing for deposits, withdrawals & customer service Fair/efficient matching based on player abilities Full stack enables streamers to auto-snip and broadcast highlights and instant replays during in-game live tournaments Remove random elements/chance in the game Intermittent gameplay data capture enables auto-detection of important moments Streamer Enablement eSports Tournaments Payments and Player Fairness Layer 10
- 11. In simpler terms, you need good matching and fairness 11
- 12. Narrative is what truly differentiates a video game from an eSport 12
- 13. Staggering results from mobile eSports titles 3x increase in D30 retention 58 minutes playing per day 8x ARPDAU 13
- 15. Summary ● You need good competition, fairness and a narrative to build an eSport. ● Mobile is helping bring eSports to everyone. ● To access the next generation of consumers, brands have to harness the power of eSports.
- 16. Questions?
- 17. Thank you! Bill Mooney Chief Product Officer Skillz Inc.
Notas do Editor
- Quick intro on Bill and Skillz
- On the Skillz platform alone, we host over 500,000 tournaments a day -- that’s 21,000 tournaments an hour, 347 a minute and 6 every second. While our player base is mostly U.S. focused, we’re seeing that same adoption growth worldwide. Our audience demographic is 49% female. This graph is a snapshot of all active tournaments across the US at a given time. Market size estimates when we started in 2012, market size estimates now eSports fan base already equal to many offline sports Investment and growing player base (interactive map of tournaments) Audience demographic is shifting Influencers matter - streamers, key community influencers to grow their games
- Clash Royale, Soccer Blitz
- Soccer (Football) Basketball Video gaming is now about 50 years old and is following same pattern
- eSports - what is it? Good competition Difference between play-to-win and true multiplayer competition through eSports People want to play and compete Tournament structure Viewing/spectatorship People want to watch games You can watch LoL if you understand it, but certain titles are easier for everyone to quickly watch and understand
- Good competition Difference between play-to-win and true multiplayer competition through eSports People want to play and compete
- Viewing/spectatorship People want to watch games You can watch LoL if you understand it, but certain titles are easier for everyone to quickly watch and understand
- Steve’s version: For a game to be considered a true eSport, there are several requirements that must be met, namely: players and competitive gameplay for prizes (both for casual and professional players), tournament management (which includes rules enforcement, fair play and player matching, anti-cheating), and spectatorship. We look to our partners to provide the content and the players and Skillz takes care of the rest. A ton of work is required to build out the entire eSports infrastructure layer. The largest gaming studios in the world might have the resources to develop such a system in-house but for the vast majority of developers, it is a hugely daunting undertaking. Skillz has built the comprehensive infrastructure layer needed to power mobile eSports, and enables developers to turn their games into eSports without doing the heavy lifting. Our platform covers everything you need from player-matching to anti-cheating, to streaming. David’s version: For a game to become a full-fledged eSport, both amateur and professional players have to be able to compete for prizes. Casual players aspire to become the best and look up to their professional peers. For players of all skill levels, two of the most important factors are that players are evenly matched against opponents of similar skill and that a refereeing layer exists to enforce cheating, fraud and foul play.
- [Simplify down to] Good matching, fairness/anti-cheating, ability to apply a narrative (which makes it interesting to view) Narrative implies competition and finality; difference between a match vs. game (another way to say game vs. sport) Example: The narrative of brackets is that you get to beat 15 people. Even if you could win the same amount of money in individual tournaments, there’s higher satisfaction in winning the bracket
- Discuss image of eSports teams and the drama it creates (rivalries, follow the storyline, individuals) Tie into how narrative manifests in mobile (1:1 rivalries, narratives, etc.; YOU get to be an actor in the game) How many of you play Clash Royale? It’s always with you, and you can participate directly in the narrative
- Engagement, retention, monetization and differentiation Engagement/retention Competitive network effect has markedly improved retention and engagement Increase D7 retention between 33% and 90% Increase D30 retention by 2-3x 58 minutes a day playing games on the platform -- nearly double the 33-minute casual mobile gaming industry average Monetization eSports are helping games steer away from pay-to-play/win and in-app purchases On average, Skillz developers have seen 8x the ARPDAU by incorporating an eSports strategy into their games
- Looking to the future - where consumers go, brands follow According to Nielsen, sports accounted for 93 of the top 100 live viewed TV programs in 2015, compared to only 14 in 2005. In 2017, we’ll only see this increase as electronic sports grow to infiltrate live TV viewing. eSports are adding a new channel for live TV viewership by a highly attractive demographic Just at the tip of the iceberg in terms of brands/sponsorships entering the fray to drive further monetization
- Fun, fair multiplayer games of every level are the future of eSports Sports aren’t just the NFL and NBA. eSports aren’t just League of Legends and Dota 2 To build an eSport takes a lot of work, but the investment is worthwhile eSports aren’t a niche - they’re for everyone (developers of any size and players of every level) With brands getting more involved and broadcasting taking off this year, the exposure will only continue to grow