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2012-04-18 Rocking the Vote: Using Electronic Media

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Presentation at the LWV Berkeley/Albany/Emeryville event on civic engagement and voting from 2012. The video of this presentation is here: http://youtu.be/fGPTsTvhuRU

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2012-04-18 Rocking the Vote: Using Electronic Media

  1. Rocking the Vote Using Electronic Media Jennifer Waggoner President, League of Women Voters of California
  2. Goal Audience Action THEN consider format Build relationships
  3. Goal •Active, informed participation in democracy
  4. CA SOS Registration Report
  5. Who does not vote? 30% are habitual voters 35% are periodic voters – register but don’t always vote 35% are not registered – mostly 18-30 year olds
  6. Goal & Audience Increase participation of non-voters: • Registration • Turnout
  7. Goal & Audience Increase participation of non-voters: • Registration • Turnout
  8. Why don’t people vote?
  9. Stimulating Political Environment
  10. Stimulation Online
  11. Stimulation Online - CA • Internet use widespread • Demographic differences are striking • Differences between Latino subgroups • Younger, more educated, and more affluent adults are more likely to access the Internet with a cell phone
  12. What will get them to vote?
  13. More information? “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Herbert Simon, the late Nobel laureate economist
  14. Audience Trends Immediacy Want info now Interactivity Expect to be included Attention Span Overwhelmed. Responding by moving quickly between topics and sources
  15. Audience Trends Easy to skim Obvious purpose or goal Speaks to them (they are clearly the intended audience) and has meaning for their life
  16. Influential Ask?
  17. Influential Electronic Ask?
  18. Influential Electronic Ask?
  19. Using Data •Where is the audience you care about online? •Who are they? •What are they interested in? •Who influences them?
  20. The Medium
  21. Using Data Facebook Example
  22. Using Data Facebook Example
  23. Pinterest
  24. Join the League!