1. New Media and Audience Empowerment

2. “ AUDIENCE HAVE THE POWER” For: Against: Argue that facilitated by technological developments, media power is increasingly shifting into the hands of the audience . Argue that the idea of technology facilitated audience empowerment is a myth .

3. 1. Audience: mindless or in control? 2. Audience: Passive vs. Active 3. Social Media

4. Audience: mindless or in control?

6. Technological Developments

9. Audience: Passive vs. Active

15. http://www.youtube.com/watch?v=VpuC7HhCPWA

18. Social Media

26. http://www.youtube.com/watch?v=um2mvJ4fOQ0

34. Morgan : We have to tape this. [ he gets a tape, but Bo grabs it and hugs it to her ] Bo : My ballet recital! Morgan : Listen, Bo. This is very important. Everything people have written about in science books is going to change. The history of the world's future is on the TV right now. We need to record this so you can show *your* children this tape and say *you* were there. For your children, Bo.