Keeping Marketing Accountable in a Recession by Jeff Molander With 10% of marketing executives being perceived as strategic and influential by the C-suite there's clearly a crisis of confidence. Increasing conversion and turning browsers into buyers is no longer enough. Reach-and-frequency is being trumped by a new kind of marketing — a behavioral science that continually engages and drives results. Jeff Molander spills the beans on how to boldly move beyond short-term wins and create sustainable value. You'll learn how your company can create and measure the success of your brand using a radically new model (driving behavior, not awareness). He shows you how to create change inside your company -- 5 specific tips on how to break old marketing habits that don't work and focusing on new ones that produce desired, measurable behaviors!

3. “ a flaw in the model... that defines how the world works”

14. Evolve Faster

15. New Value: Experience

20. Business advisors Not reporters

21. Clear goals Sanctioned priorities Actionable insights