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Driving Innovation with
Open Data and Knowledge Sharing
             Jeanne Holm
          Evangelist, Data.gov
            January 7, 2012
Change is Happening…




January 7, 2012           2
What Will You Do?




January 7, 2012              3
People
People  Knowledge  Problems
                                The Times They Are A’Changing




                                  January 7, 2012         4
Generations Share
                          Differently
• 1930-50’s era generation
   – Focus on society
   – Friendships are forged through adversity
• 1960-70’s era generation
   – Focus on community
   – Friendships forged through identification with a cause
• 1980-90’s era generation
   – Focus on the individual
   – Friendships forged through individual goal accomplishment
• 2000’s era generation
   – Focus on common interests
   – Friendships are created or thrive virtually…


                               January 7, 2012                   5
Trust and Reciprocity

• Trust can be built on
   • Personal experience
      • “I know you”
   • Shared experience
      • “We both worked on the
        same project”
   • Transfer of trust
      • “We know the same person
        who trusts us”
   • Shared values
      • “We agree to operate by the
        same rules”


  January 7, 2012                6
The Learning Journey




January 7, 2012        7
January 7, 2012   8
NASA SpaceBook




January 7, 2012         9
NASA SpaceBook




January 7, 2012         10
Communities for Collaboration




  January 7, 2012         11
Finding NASA Experts




January 7, 2012            12
Defining the Competitive Edge
• Historically, innovation and breakthrough ideas and
  technologies occur at the edges and boundaries of
  networks
• Thomas Kuhn’s The Structure of Scientific
  Revolutions describes such radical innovation as a
  paradigm shift
   – Astronomy: Ptolemy to Copernicus
   – Biology: Creation to Darwinian evolution
   – Politics: English monarchy to Magna Carta
• Where will your innovation occur?



                          January 7, 2012               13
January 7, 2012   14
January 7, 2012   15
January 7, 2012   16
January 7, 2012   17
January 7, 2012   18
January 7, 2012   19
January 7, 2012   20
January 7, 2012   21
January 7, 2012   22
January 7, 2012   23
January 7, 2012   24
January 7, 2012   25
Our Modes of Communication
                    Keep Changing
• YouTube is now second largest
  search engine in the world
• 1.5 million pieces of content
  shared daily on Facebook
• 250 million visitors each month
  to YouTube and Facebook
• Mobile devices will be world’s
  primary connection tool to the
  Internet in 2020



                        January 7, 2012      26
Open Government Initiative

           • Transparency promotes
             accountability
           • Participation allows
             people to contribute ideas
           • Collaboration encourages
             cooperation within
             government and with
             industry




 January 7, 2012                   27
Creating a Data Ecosystem

1. Gather data
  –   from many places and give it freely to
      developers, scientists, and citizens
2. Connect the community
  –   in finding solutions to allow collaboration
      through social media, events, platforms
3. Provide an infrastructure
  –   built on standards
4. Encourage technology developers
  –   to create apps, maps, and visualizations
      of data that empower people’s choices
                                                    “A Strategy for American
5. Gather more data                                 Innovation” published
  –   and connect more people                       September 2009


                                  January 7, 2012                              28
Data.gov

        • Provides instant access
          to over 400,000
          datasets in easy to use
          formats
        • Contributions from UN,
          World Bank, and 185
          agencies
        • Encourage
          development of
          innovative applications
        • Drive innovation and
          knowledge use across
          the globe

January 7, 2012                 29
Easy to Find Data




January 7, 2012               30
The Power of Visualizations




January 7, 2012           31
Powered Through Advanced
      Technologies
     • Provides developers the tools and
       raw data formats to develop new
       capabilities
     • Partnership with W3C (eGov
       Interest Group) and with RPI for
       research in semantic web
     • Connected to other open data
       efforts across the world
     • Data hosted in the cloud
     • Open source platform
     • Builds on ontologies developed in
       specific areas




January 7, 2012                            32
Learn at Data.gov
• Resources for students
  and teachers
• Examples of how data is
  being used to develop
  apps
• Lesson plans and videos
• Showcase your science
  fair project that uses
  government data!




                            January 7, 2012               33
Open Data for the Economy

• When the Department of
  Defense released satellite
  data…private industry created
  affordable GPS devices
• Data from NOAA (National
  Oceanic and Atmospheric
  Administration) helped build
  weather-related business
• Opportunities for private sector
  are limitless




                             January 7, 2012        34
Open Communities
                  Community

                  Restore the Gulf            ✓
                  Open Data                   ✓
                  Semantic Web                ✓
                  Health                      ✓
                  Law                         ✓
                  Energy                      ✓
                  Education
                  Ocean
                  Research and Development
                  Public Safety
                  Human rights
                     + many more…




January 7, 2012                              35
Supporting Global Events
Japanese tsunami, earthquake,
   and radiation monitoring




                                            Restore the Gulf:
                                           Deepwater Horizon
                                               Response


                         January 7, 2012                    36
Health.Data.gov
                                               Champion: Todd Park
                                               Chief Technology Officer
                                               US Dept. of Health and
                                               Human Services




             Apps   Forums
                                            Blogs

Challenges




                         January 7, 2012                           37
Publicizing Data to Innovators
• Challenges and code‐a-
  thons
  (health2challenge.org)
• Many innovator “meetups”
  and conferences
• Annual health data-
  paloozas
• Over 139 applications
• 50 new businesses
• Thousands of lives
  improved each day


                             January 7, 2012       38
Creating Apps That Improve Lives:
          Asthmapolis




     January 7, 2012         39
Creating Apps That Save Lives:
iTriage and Hospital Compare




  January 7, 2012          40
Creating Apps That Change Lives: Eat
                          Your Vegetables and Food Deserts
• Eat Your Vegetables uses
  Health and Human Services
  community health data and
  shows obesity rates by county
• Food Deserts shows areas with
  a lack of access to fresh food
• Combined can inform cities and
  citizens how to change their
  behavior
• Games like Hungry Hiker helps
  kids make better choices
   – Apps for Healthy Kids
     sponsored by First Lady
     Michelle Obama

                               January 7, 2012            41
Use Case: Economic
• Healthtap
   – Provides free, reliable, and
     independent health information
     through the use of open data
     and by building the world’s
     largest medical expert network
     tailored for young mothers and
     their children
   – Won 2010 Health 2.0 challenge
   – Success invigorated expansion
     and new hiring at HealthTap
   – Reaches to Data.gov datasets
     (along with others)

                             January 7, 2012             42
Real Outcomes = Better Lives
• The data delivered through the 185 agencies
  participating in Data.gov eases the burden on families in
  caring for a sick child or seeking medical information
• More importantly, the data as it’s aggregated empowers
  communities to make changes that improve the quality
  of life of citizens
   – ReLeaf plants trees in areas identified by Together We Breathe
     as danger areas for asthma sufferers
   – Cities see hot spots that trigger asthma problems for their
     citizens
• Each company in Health 2.0 used government data to
  innovate and create high-value jobs here in America

                              January 7, 2012                         43
Think Big, Start Small, Innovate
              Data.gov Quick Facts                         May 2009   October 2011
Total datasets available                                      47        >400,000
Hits to Data.gov                                              0        >200 million
Apps and mash-ups by citizens and government                  0        372 + 1113
RDF triples for semantic applications                         0         6.7 billion
Dataset downloads                                             0        >2.0 million
Nations establishing open data sites                          0             28
States offering open data sites                               0             31
Cities in North America with open data sites                  0             13
Open data contacts in Federal agencies                        24           396
Agencies and subagencies participating                        7            185
Communities                                                   0             7
Community challenges                                          0             23

                                         January 7, 2012                              44
Energy Drives Innovation
• Energy.Data.gov
  connects
  innovators,
  industry,
  academia, and
  government at
  federal, state,
  and local levels




                     January 7, 2012            45
Challenges Spark Ideas
• Energy.Data.gov
  connects works
  with challenges
  across the nation
  to integrate
  federal data and
  bring government
  personnel to
  code-a-thons



                      January 7, 2012             46
Data Drives Decisions
• Apps transform
  data in
  understandable
  ways to help
  people make
  decisions




                   January 7, 2012              47
The Path Ahead
• Bring data up and out of government to the public ★
• Make data accessible and linked ★★★★★
• Provide simple ways to visualize the data
• Create communities to understand and apply data
• Connect and collaborate with small businesses, industry,
  and academia to drive innovation
• Develop open source open government data platform with
  India for global use and further community development
• Share with others to understand global issues

        Be the change you want to see in the world
                                           – Ghandi
                         January 7, 2012                48
US Open Government Action Plan
• On 20 September 2011, President Obama
  announced at the UN General Assembly…
• Contribute Data.gov as a platform
   – India and the U.S. creating open source platform
   – Will allow any country to create open data site
• Foster communities on Data.gov
   – Health, energy, and law plus new communities in
     education, research and development, and public
     safety
• Launch International Space Apps Competition
   – NASA and other space agencies will gather
     scientists and citizens
   – Use data for global challenges: weather impacts on
     global economy and depletion of ocean resources
   – A collaboration website will be created to facilitate
     citizen participation



      January 7, 2012                                 49
Open Data at Cities, Counties,
        and States




  January 7, 2012          50
A Global
 Movement Has
Begun to Provide
Transparency and
 Democratization
     of Data


   Don’t see your site?
  Update via @usdatagov


                          January 7, 2012   51
Let’s work together to set the
          data free!
         www.Data.Gov
          @usdatagov


         jholm@jpl.nasa.gov
            @JeanneHolm



               January 7, 2012   52

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Driving Innovation (Pepperdine)

  • 1. Driving Innovation with Open Data and Knowledge Sharing Jeanne Holm Evangelist, Data.gov January 7, 2012
  • 3. What Will You Do? January 7, 2012 3
  • 4. People People  Knowledge  Problems The Times They Are A’Changing January 7, 2012 4
  • 5. Generations Share Differently • 1930-50’s era generation – Focus on society – Friendships are forged through adversity • 1960-70’s era generation – Focus on community – Friendships forged through identification with a cause • 1980-90’s era generation – Focus on the individual – Friendships forged through individual goal accomplishment • 2000’s era generation – Focus on common interests – Friendships are created or thrive virtually… January 7, 2012 5
  • 6. Trust and Reciprocity • Trust can be built on • Personal experience • “I know you” • Shared experience • “We both worked on the same project” • Transfer of trust • “We know the same person who trusts us” • Shared values • “We agree to operate by the same rules” January 7, 2012 6
  • 11. Communities for Collaboration January 7, 2012 11
  • 13. Defining the Competitive Edge • Historically, innovation and breakthrough ideas and technologies occur at the edges and boundaries of networks • Thomas Kuhn’s The Structure of Scientific Revolutions describes such radical innovation as a paradigm shift – Astronomy: Ptolemy to Copernicus – Biology: Creation to Darwinian evolution – Politics: English monarchy to Magna Carta • Where will your innovation occur? January 7, 2012 13
  • 26. Our Modes of Communication Keep Changing • YouTube is now second largest search engine in the world • 1.5 million pieces of content shared daily on Facebook • 250 million visitors each month to YouTube and Facebook • Mobile devices will be world’s primary connection tool to the Internet in 2020 January 7, 2012 26
  • 27. Open Government Initiative • Transparency promotes accountability • Participation allows people to contribute ideas • Collaboration encourages cooperation within government and with industry January 7, 2012 27
  • 28. Creating a Data Ecosystem 1. Gather data – from many places and give it freely to developers, scientists, and citizens 2. Connect the community – in finding solutions to allow collaboration through social media, events, platforms 3. Provide an infrastructure – built on standards 4. Encourage technology developers – to create apps, maps, and visualizations of data that empower people’s choices “A Strategy for American 5. Gather more data Innovation” published – and connect more people September 2009 January 7, 2012 28
  • 29. Data.gov • Provides instant access to over 400,000 datasets in easy to use formats • Contributions from UN, World Bank, and 185 agencies • Encourage development of innovative applications • Drive innovation and knowledge use across the globe January 7, 2012 29
  • 30. Easy to Find Data January 7, 2012 30
  • 31. The Power of Visualizations January 7, 2012 31
  • 32. Powered Through Advanced Technologies • Provides developers the tools and raw data formats to develop new capabilities • Partnership with W3C (eGov Interest Group) and with RPI for research in semantic web • Connected to other open data efforts across the world • Data hosted in the cloud • Open source platform • Builds on ontologies developed in specific areas January 7, 2012 32
  • 33. Learn at Data.gov • Resources for students and teachers • Examples of how data is being used to develop apps • Lesson plans and videos • Showcase your science fair project that uses government data! January 7, 2012 33
  • 34. Open Data for the Economy • When the Department of Defense released satellite data…private industry created affordable GPS devices • Data from NOAA (National Oceanic and Atmospheric Administration) helped build weather-related business • Opportunities for private sector are limitless January 7, 2012 34
  • 35. Open Communities Community Restore the Gulf ✓ Open Data ✓ Semantic Web ✓ Health ✓ Law ✓ Energy ✓ Education Ocean Research and Development Public Safety Human rights + many more… January 7, 2012 35
  • 36. Supporting Global Events Japanese tsunami, earthquake, and radiation monitoring Restore the Gulf: Deepwater Horizon Response January 7, 2012 36
  • 37. Health.Data.gov Champion: Todd Park Chief Technology Officer US Dept. of Health and Human Services Apps Forums Blogs Challenges January 7, 2012 37
  • 38. Publicizing Data to Innovators • Challenges and code‐a- thons (health2challenge.org) • Many innovator “meetups” and conferences • Annual health data- paloozas • Over 139 applications • 50 new businesses • Thousands of lives improved each day January 7, 2012 38
  • 39. Creating Apps That Improve Lives: Asthmapolis January 7, 2012 39
  • 40. Creating Apps That Save Lives: iTriage and Hospital Compare January 7, 2012 40
  • 41. Creating Apps That Change Lives: Eat Your Vegetables and Food Deserts • Eat Your Vegetables uses Health and Human Services community health data and shows obesity rates by county • Food Deserts shows areas with a lack of access to fresh food • Combined can inform cities and citizens how to change their behavior • Games like Hungry Hiker helps kids make better choices – Apps for Healthy Kids sponsored by First Lady Michelle Obama January 7, 2012 41
  • 42. Use Case: Economic • Healthtap – Provides free, reliable, and independent health information through the use of open data and by building the world’s largest medical expert network tailored for young mothers and their children – Won 2010 Health 2.0 challenge – Success invigorated expansion and new hiring at HealthTap – Reaches to Data.gov datasets (along with others) January 7, 2012 42
  • 43. Real Outcomes = Better Lives • The data delivered through the 185 agencies participating in Data.gov eases the burden on families in caring for a sick child or seeking medical information • More importantly, the data as it’s aggregated empowers communities to make changes that improve the quality of life of citizens – ReLeaf plants trees in areas identified by Together We Breathe as danger areas for asthma sufferers – Cities see hot spots that trigger asthma problems for their citizens • Each company in Health 2.0 used government data to innovate and create high-value jobs here in America January 7, 2012 43
  • 44. Think Big, Start Small, Innovate Data.gov Quick Facts May 2009 October 2011 Total datasets available 47 >400,000 Hits to Data.gov 0 >200 million Apps and mash-ups by citizens and government 0 372 + 1113 RDF triples for semantic applications 0 6.7 billion Dataset downloads 0 >2.0 million Nations establishing open data sites 0 28 States offering open data sites 0 31 Cities in North America with open data sites 0 13 Open data contacts in Federal agencies 24 396 Agencies and subagencies participating 7 185 Communities 0 7 Community challenges 0 23 January 7, 2012 44
  • 45. Energy Drives Innovation • Energy.Data.gov connects innovators, industry, academia, and government at federal, state, and local levels January 7, 2012 45
  • 46. Challenges Spark Ideas • Energy.Data.gov connects works with challenges across the nation to integrate federal data and bring government personnel to code-a-thons January 7, 2012 46
  • 47. Data Drives Decisions • Apps transform data in understandable ways to help people make decisions January 7, 2012 47
  • 48. The Path Ahead • Bring data up and out of government to the public ★ • Make data accessible and linked ★★★★★ • Provide simple ways to visualize the data • Create communities to understand and apply data • Connect and collaborate with small businesses, industry, and academia to drive innovation • Develop open source open government data platform with India for global use and further community development • Share with others to understand global issues Be the change you want to see in the world – Ghandi January 7, 2012 48
  • 49. US Open Government Action Plan • On 20 September 2011, President Obama announced at the UN General Assembly… • Contribute Data.gov as a platform – India and the U.S. creating open source platform – Will allow any country to create open data site • Foster communities on Data.gov – Health, energy, and law plus new communities in education, research and development, and public safety • Launch International Space Apps Competition – NASA and other space agencies will gather scientists and citizens – Use data for global challenges: weather impacts on global economy and depletion of ocean resources – A collaboration website will be created to facilitate citizen participation January 7, 2012 49
  • 50. Open Data at Cities, Counties, and States January 7, 2012 50
  • 51. A Global Movement Has Begun to Provide Transparency and Democratization of Data Don’t see your site? Update via @usdatagov January 7, 2012 51
  • 52. Let’s work together to set the data free! www.Data.Gov @usdatagov jholm@jpl.nasa.gov @JeanneHolm January 7, 2012 52

Notas do Editor

  1. Most popular types of datasets: geography and environment, health and nutrition, and national security and veterans affairs
  2. Uses asthma patients aggregated GPS notations to create hot spots in communities where there are asthma issuesChanges individual behaviorFrom 65% daily incidence to 25% daily incidence of inhaler uses over a six month study
  3. A parent has a child who is illAsk questions online at HealthTapFind a hospital and compare (Hospital Compare)That doctor recommends GPS-powered inhaler (Asthmapolis)Monitor asthma levels at school through Public School RecordsKnow in advance the best places to play, how to get to school, and how to plan your dayThe data delivered through the 172 agencies participating in Data.gov eases the burden on families in caring for a sick childMore importantly, the data as it’s aggregated empower communities to make changes that improve the qualiy of life of citizens(ReLeaf plants trees in areas identified by Together We Breathe as danger areas for asthma sufferersCities see hot spots that trigger asthma problems for their citizens