Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.

1.
Efficient
Marketing
10
ideas
that
will
help
you
improve
your
marketing
results
Jean
Macedo

2. Marketing
as
we
know
it
has
changed.
Year
after
year
marketing
has
been
transforming,
or
shifting
from
printed
media
to
digital
online
media.
Direct
mail
and
cold
calling
are
declining.
There
is
nothing
more
efficient
for
Real-­‐Time
results
than
Social
Medias.
Social
Media
is,
now,
the
dominant
platform
for
two-­‐way
communication
and
feedback.
It’s
taking
the
relation
between
customer
and
company
to
new
different
level.
Marketers
have
more
access
to
online
data.
People
in
general
have
everyday
less
privacy
and
their
demands
for
real-­‐time
communication
are
increasing.

3.
These
changes
may
look
unique,
but
the
truth
is
that
marketing
has
been
changing
since
it
started.
TV
and
Radio
advertising
at
some
point
were
something
new.
Everyday
new
ideas
pop
up,
approaches
and
demands
change.
We
still
have
a
lot
of
changes
to
see.
Below
I
listed
10
ideas
that
changed
marketing
forever.
Hope
you
enjoy.

4. 1 – CUSTOMER REVIEWS
Today,
customer
reviews
and
ratings
are
extremely
important
as
a
reference
for
potential
customers
before
buying
a
product
or
service.
Online
landscape
made
it
easier
than
ever.
Research
estimates
that
almost
80%
of
customers
are
looking
for
reviews
and
ratings
before
purchase.

5. Yelp!,
Google
and
Amazon
are
some
of
the
most
used
platforms
for
reviews
and
ratings.
Amazon
plays
an
important
role
on
it.
It
reviews
are
controlled
to
not
become
advertising
for
sellers.
Customers
Reviews
are
all
about
trust.

6. 2 – EBOOKS
EBook
is
a
digital
book
designed
for
electronic
devices,
such
as
computers,
tablets
and
mobile
devices.
Every
day
technology
is
more
affordable
and
simple.
Marketers
are
taking
advantage
of
this,
now
simple,
technology
and
are
creating
EBooks
to
generate

7. leads
and
content.
Therefore
helping
them
educate
readers
and
create
engagement.

8. 3 – SOCIAL NETWORKS
Since
its
invention,
Internet
opened
up
two-­‐way
communication
channel.
Internet
cut
expenses
and
limitations
of
the
production
and
distribution
of
information.
The
old
chat
rooms
and
ICQ
are
the
past.
Facebook,
Pinterest,
LinkedIn,
YouTube
are
the
present.

9. Who
knows
what
the
future
holds
but
the
reality
is
that
Social
marketing
changed
marketing
forever.

10. 4 – SEO (Search Engine Optimization)
Search
Engines
are
a
very
valuable
resource
for
conducting
product
research.
Search
Engines
are
the
number
one
business
referral.
Newspaper
and
magazine
advertising
are
loosing
its
value
because
of
the
search
engines.
Business
are
building
websites
to
get
found
by
customers
online,
and
are
hiring
search
engine
optimization
(SEO)
services
to
promote
them.

11.
Search
Engine
Optimization
is
a
effective
way
to
get
more
traffic
to
your
website
and
also
improve
the
quality
of
the
traffic.
Just
be
aware
that
traffic
without
useful
content
to
support
is
worthless.

12. 5 – INBOUND LINK
An
inbound
link
is
nothing
more
than
a
link
from
one
site
to
another.
It
will
help
increase
your
position
on
search
engines
if
the
site
that
is
linking
to
yours
has
a
high
page
rank.
Create
relevant
links
to
your
website
is
not
something
that
you
should
take
for
granted.

13. But
creating
links
for
your
website,
is
not
something
that
you
have
complete
control
over.
Its
a
decision
of
the
website
link
to
you
or
not.
Any
effort
on
inbound
marketing
will
take
time
and
dedication.
Blogging
and
working
your
PR
are
some
good
ways
to
attract
inbound
links.

14. 6 – PPC (paid per click)
Paid
per
click,
or
just
PPC,
is
a
way
of
advertising
which
the
advertiser
pays
when
their
banner
or
ad
is
clicked.
It’s
a
good
way
to
have
exposure
on
the
keywords
selected
and
it’s
fit
on
virtually
any
budget.
Here
is
how
it
works.
You
open
your
account
on
Google
or
Bing;
choose
the
keywords
that
you
want
to
target;
select
your

15. target;
create
your
ad;
set
your
budget
and
that’s
it.
If
you
decided
to
pay
$1
per
click
and
set
a
budget
of
$30
daily,
when
your
ad
reaches
30
clicks
(it
means
that
at
least
30
people
will
visit
your
landing
page)
Google
or
Bing
will
take
it
out
for
the
day.
Next
day
it
starts
all
over
again.
PPC
is
a
good
way
to
maximize
your
coverage
on
the
search
results
page.

16. 7 – PODCAST
The
term
Podcast
was
originated
from
combining
“pod”
from
IPod
and
“cast”
from
broadcast.
Podcast
is
a
digital
media
content,
most
cases
audio,
which
people
can
subscribe
or
download.
Listening
to
podcasts
can
be
directed
to
educational
purposes
or
just
entertainment.
Podcast
is
very
affordable
and
also
a
great
way
to
promote
a

17. product
or
service.
Customers
can
listen
to
the
content
almost
everywhere:
car,
phone,
computer…
Just
pay
attention
on
the
content
of
the
podcast.
Make
sure
it’s
interesting
for
a
good
amount
of
people,
because
invest
your
time
producing
and
releasing
a
podcast
for
no
one
is
a
waste
of
time.

18. 8 – EMAIL
Email
is
revolutionary
as
a
communication
tool.
Email
was
created
prior
to
the
Internet,
as
we
know,
and
it
is
one
of
the
most
popular
online
activities.
Email
marketing
is
the
distribution
of
marketing
messages
to
a
large
quantity
of
potential
customers.
Email
marketing
is
a
powerful
advertising
tool
and
also
ROI
measurable.

19.
Smartphones
made
even
better
to
email
marketing,
now
people
can
really
read
their
emails
on
the
run,
therefore
the
number
of
email
opened
increased
drastically.
Just
be
careful
to
not
transform
your
email
marketing
campaign
on
something
inconvenient.

20. 9 – A/B TESTING
A/B
Testing,
also
know
as
split
testing
is
a
way
of
testing
different
marketing
variables
and
compare
which
one
brigs
a
better
response.
Sometimes
a
few
adjusts
on
your
landing
page
or
emails
may
increase
or
decrease
the
number
of
leads
to
your
website.
After
an
A/B
Test
you
will
be

21. able
to
improve
the
conversion
rates
of
your
landing
pages
and
email
campaigns.

22. 10 – ABILITY TO SHARE
Information
is
spreading
today
like
never
before.
A
YouTube
video
can
get
millions
of
views
overnight.
A
Facebook
post
can
be
shared
by
thousands
of
millions
also
very
fast.
Today
the
ability
to
share
online
content
is
like
never
before.
Don’t
forget
to
add
share
icons
on
your
blog
posts,
email
communications,
web
pages,
etc.
If

23. your
content
is
engaging,
you’ll
have
more
chances
to
succeed
online.
Good
ideas
are
never
too
much.
If
you
want
change
your
results,
you
should
change
your
approach.
Thank
you
Jean
Macedo