Process Map and Reflections

1. Process Map
Jaspreet Singh
Team: MAVERICKS

2. Identifying a Design Challenge
Understanding the Context of
The Challenge
Getting into the mindset of the
Innovator for The Challenge &
the Context
Empathizing towards the
Stakeholders
Developing an
Understanding of the
Stakeholder’s Context and
Problems or Expectations
Defining a Problem with
these Insights
Ideation
Exploring a wide
solution space
Shortlisting
Promising Ideas
Quick Prototypes
Idea Refinements/
New Ideas
Unbiased
Testing
Idea Refinements/
New Ideas
Stakeholder Feedback
Stakeholder Feedback

3. How to make the Office environment more conducive to Creative Work
Creative Designers
Managers
Design Heads
Prototyping Staff
Administrative Staff
Modelers
Executive Heads
Shareholders End Consumers
Interns
HR Staff
Such issues can be dealt with by applying the DTAL process by understanding the context
of the problem and identifying key stakeholders
The insights from these stakeholders can be used to create ideas for implementation
These ideas then can be prototyped and tested as pilot solutions to understand their
effectiveness in mitigating the concerns of the stakeholders
Policy Makers

4. I believe the design thinking skills and mindsets can be applied in this
context pertaining to the industry at large
Often the decision makers are unable to recognize and accept that there is a
problem that needs solving and it is here that I feel design thinking can
contribute the most.
This methodology can contribute towards creating awareness and
appreciation among the executive staff about the importance of this concern
and how it affects the various stakeholders
Plays as an analogous model for effectively communicating ideas/points of
view/relevance of issue can be used to bring such issue to the fore front
Empathetic presentations/ role playing demonstrations can be presented to
The executive group to create appreciation of the problem with
demonstrated benefits to solving the problem. Any case studies where
tackling such issues has led to the benefit sought can also be presented.
Feedback from these can be taken to refine method of communication