Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.

1. REINVENTIONYEAR ONE SWEEP x NEXT

2. 1. APPROACH
2. ACTIVITIES
3. ACHIEVEMENTS
4. OBSERVATIONS
5. INSIGHTS
6. NEXT

3. APPROACHSTAFF ENGAGEMENT

4. MAKE IT RELEVANT: Listen and learn about their passions and aspirations. Be
understanding before being understood.
!
!
KEEP IT SIMPLE AND REINFORCE CORE VALUES
1. Always keep your word
2. Always do your best
3. Don’t make assumptions
4. Don’t take anything personally
!
!
!
MAKE A SPLASH: Catalyze action with rare experiences that inspire. Let them curate
and co-create. Give them co-ownership. Anyone can meet with Google, but very few
get to spend time with the youngest, most successful innovators in the world (e.g.
Brian Wong (22) and Nick D'Aloisio (17).
!
1
2
3

5. EMBRACE THE HAND-RAISERS: 10% of our staff are born leaders. Give
them the tools and opportunities to influence the 90%. True
“movements” must go beyond a select few. Ideas and plans must be
valuable enough to be shared.
!
GIVE THEM A VOICE: Allow them to lead from the middle. Push them
out of their comfort zones as soon as possible. Once they do the
impossible once, it becomes their everyday.
!
“YOU ARE NOT A VICTIM”: It is essential that young adults understand
they have choices. It’s important for them to know they are
accountable for their own happiness. Their success is entirely up to
them. No excuses.
4
5
6

6. LET GO: Allow them to fail and iterate. Progress over perfection.

7. ACTIVITIESOUTPUT & OUTCOMES

8. “Until you actually start making something, your brilliant idea is just that, an idea.”
-- Jason Fried

9. COOPERATIVE INNOVATION
VC/STARTUP
“MEDIA
INNOVATIONS
ACCELERATOR”
MOBILE &
SOCIAL
SOLUTIONS
CO-CREATED
PRODUCT
DEVELOPMENT
CONVERGED
MEDIA NETWORK
(REAL-WORLD
RETARGETING)
NEW BUSINESS SUPPORT
GAMESTORMS
RFI & RFP
RESPONSES
RESEARCH
& INSIGHTS
PULLS
REINVENTIONHUB.COM
STANDARDIZED
MOBILE & SOCIAL
RFI/RFP
“TURNKEY”
MEDIA SOLUTIONS
HOUSING
RESEARCH
& INSIGHTS
VENDOR
SCORECARDS
BEST
PRACTICES
OUTPUT
CONNECTED LEARNING &
DEVELOPMENT
MOBILE &
SOCIAL
MASTERCLASS
SERIES
INDUSTRY EVENT
SPEAKING
ENGAGEMENTS
“FOUNDERS”
SPEAKER SERIES
EVENTS
SPOT
CONSULTING
X-CLIENT
REINVENTIONCLIQ.COM
!
APP
REVIEWS
!
REINVENTION
TV
!
POVs &
THOUGHT
PIECES

10. HEURISTICS
YOUTUBE CHANNEL POV PUBLISHING/BLOG TAGBOARDS WHITE PAPERS
KNOWLEDGE PORTAL TOUCH-OPTIMIZED AEGIS MOBILE MAGAZINE
OUTPUT

11. LEARNING = DOING
ADVER-GAME PROTOTYPES
OUTPUT
NEXT GEN DISTRIBUTED RETAIL CONCEPTS

12. SPEAKER SERIES/INFORMAL LEARNING
LIVE-BLOGGING NYU’S ITP (INTERACTIVE TELECOMMUNICATIONS PROGRAM) SPRING SHOW
“FOUNDERS” Q&A SERIES
OUTPUT

13. MOBILE MASTERCLASS SERIES
OUTPUT

14. FORMAL & INFORMAL LIVESTREAMED LEARNING
OUTPUT

15. “GAMESTORMING”
OUTPUT

16. SCREEN ANTHROPOLOGY
OUTPUT
Jason Baptiste, Onswipe
Brian Wong, kiip
Doug Grinspan, SAY Media

17. “We loved the Following the Founder Post-Acquisition concept you came up with. It allowed us to re-introduce Yahoo! in a more
accessible, relevant way. We actually rolled the show out. We’ve routed it to a dozen other agencies since Nick was here.”
Liz Schiff
Head of Global
Agency Development,
Yahoo!

18. 14%INCREASE IN CLIENT BUDGET
ALLOCATED TO MOBILE
(AVG X-ACCOUNT 2011-2013)
20KVISITS TO REINVENTION
BLOG:
REINVENTIONCLIQ.COM
210MOBILE & SOCIAL VENDOR RFI
RESPONSES; EACH SCORED
AND AVAIL VIA SEARCHABLE
DATABASE
220MEMBERS
1.5MOBILE & SOCIAL RESOURCE
DOCS AVAILABLE ON
REINVENTION HUB
$2.5MMSAVINGS TO CLIENTS THROUGH
PRICE BENCHMARKING
OUTCOMES
80%CARAT USA ACCOUNTS
W/TRAINED & EMBEDDED
“MOBILE SPECIALISTS”
310EMPLOYEES ACTIVELY ENROLLED IN
MOBILE & SOCIAL MASTERCLASSES

19. • Over the past 2.5 years, Carat has consistently leveraged mobile to secure
competitive advantage for clients
!
• Most notably, we saw an immediate uptick in the quantity and quality of
mobile campaigns across all offices following our first connected learning &
development event -- a trend that has continued to this day.
!
• Agency-wide, we have recognized mobile media as an undervalued asset in
the marketplace, which has driven our aggressive increases in allocations.
We consistently direct more buget to mobile than our industry counterparts
• 2011: 2% more
• 2012: 4% more
• 2013: 8.5% more (projected)
- Average across all clients!
- % represents outspend vs industry!
- 2013 estimated spend as of 12/5/13
MOBILE SPENDMOBILE SPENDOUTCOMES

20. FROM STUDENTS TO TEACHERSOUTCOMES
NEW REVENUE SOURCE
AMA MOBILE MASTERCLASS
JANUARY, 2013 NOVEMBER, 2013
More than 75 Home Depot employees will participate in a series of Aegis-
hosted mobile marketing training programs in Q1 2014.
CLIENT MOBILE MASTERCLASS
Internal training program Billable client service

21. NEW MARKET SPACEOUTCOMES
OOH X MOBILE “CONVERGED MEDIA” SOLUTION
OCTOBER, 2013:
Goal: create new demand for mobile from corners of the network that have not
traditionally been drivers of adoption of mobile among clients. Achieve through co-
creating a scarce and meaningful solution that addresses attribution challenges
(store visits and purchase) through combined power of OOH and mobile.
!
Unique Value: first of its kind “real-world” retargeting solution which inextricably
links OOH and mobile media, unlocks client investments in fixed OOH placements
through tracking the real world behavioral patterns of consumers, cross-tabbing
with exposure to OOH media, and building a bridge to intelligent unified experiences
across all media and touch-points.
!
Big data experiment enabled by a transparent and co-operative relationship between
Reinvention, xAd and Posterscope.
SOLD TO THREE CLIENTS IN FIRST
30 DAYS, INCLUDING DIAGEO.
NOVEMBER, 2013:
NEW MARKET SPACE
SOLD
DEVELOPING NEW BUSINESS MODEL: AEGIS REV SHARES WITH
XAD & OOH NETWORKS -- CPM, CTR, PVR

22. TOTAL OOP COST TO AEGIS: $0

23. OBSERVATIONS

24. DAY ONE
“do these better”
MOBILE
SOCIAL

25. DAY TWOWHY?
DAY TWO

26. PEOPLE
Participation most active
among Millennials
Members require reasons to
participate that embrace their talents
5-10 people enabled
90% of achievements
Delegators are dead weight on lean
teams. No one can be “above the work”

27. OBSTACLES
• Lack of support from leadership
• Account directors lack enthusiasm around transformation
• Member attrition often direct result of Account Director discouragement
• Difficult to systematically integrate and scale without core organizational commitment
• Frequently cited reasons for no/low participation
• “I don’t have time”
• “My Account Director won’t let me”
!
• No accountability
!
• Most active participants acquire skills and experience attractive to competitors
(several of our most engaged members poached by competitors throughout year)

28. INSIGHTS

29. Generations “Y” and “Z” will become increasingly valuable resources
as we aim to preserve a deep understanding of human behavior.

30. THE GENERATIONAL SHIFT
HAPPENING RIGHT NOW IS OUR
MOST SIGNIFICANT OPPORTUNITY.!
!
THE MINDSETS AND POINTS OF VIEW OF OUR GEN Y TALENT CAN SECURE A UNIQUE COMPETITIVE ADVANTAGE
FOR AEGIS IF WE NURTURE THEM PROPERLY.
!

31. !
OUR JOB IS TO CREATE A PLATFORM
WHERE THE PASSIONS AND IDEAS OF OUR
PEOPLE HAVE THE OPPORTUNITY TO
CONNECT AND GROW.
!
EPHEMERAL OR PERMANENT, THESE INITIATIVES IN AGGREGATE CAN ALLOW AEGIS TO CREATE A MORE
VALUABLE AND SCARCE PRODUCT AS OUR COMPETITORS RACE TO THE BOTTOM IN THEIR QUEST TO MAKE MEDIA
WORTH LESS THAN ZERO.

32. IT’S ALL ABOUT TRUST AND THE COURAGE TO GALVANIZE AN ONGOING,
DAILY COMMITMENT TO SCAFFOLD OUR TALENT AND LET GO.
CULTURE = CONSISTENCY

33. KILL CONVENTIONGIVE EACH OF THEM THE OPPORTUNITY TO LEAD FROM THE MIDDLE AND WE WILL ACHIEVE THE UNIMAGINABLE.
TAKE THE LEASH OFF. EMPOWER OUR PEOPLE. LISTEN TO THEM.

34. STRATEGIC VISIONING
WE ARE HERE
WATCHING
LISTENING
DOING CHANGING
LEADING
TRANSFORMING
PRESENTPAST FUTURE
12
3 4
5 6
78
SWIM
SINK
INSIGHTHINDSIGHT FORESIGHTACTION
LIMINALITY
WE ARE HERE

35. NEXTGO-FORWARD RECO

36. DYNAMIC DUOS

37. STOCKTON & MALONE
assist
score

38. STOCKTON & MALONE
PIPPEN & JORDAN
assist
scoreassist
score

39. PICK & ROLL
ASSIST & SCORE
DEVELOP A “COMMON ASSET” MODEL ACROSS THE NETWORK
PEOPLE

40. ENTHUSIASTIC SUPPORT.
NO FUNDING. NO ADDITIONAL HEADCOUNT. ONE REQUEST:
GIVE DRAFT PICKS 5 HOURS EACH WEEK, AND THE LATITUDE TO THINK FREELY & DEVELOP NEW SOLUTIONS TO OLD PROBLEMS.

41. AN AUTONOMOUS, LEAN TEAM OF THINKERS AND DOERS WHO “HOT-DESK” ACROSS CLIENT TEAMS.
BILLING SPLIT AMONG CLIENTS EACH STARTER IS ASSIGNED.
“SCOUTS”

42. STAFF WITHIN EACH BRAND TEAM HAND-PICKED TO
COLLABORATE WITH SCOUTS TO FOCUS ON THE FINISH.
“SCORERS”

43. AEGIS
ISOBAR
CARAT
VIZEUM
POSTERSCOPE
IP
EPICAMNETD2D
RMI JUMPTANK
ICUC COPERNICUS
STORYLAB

44. AEGIS
ISOBAR
CARAT
VIZEUM
POSTERSCOPE
IP
EPICAMNETD2D
RMI JUMPTANK
ICUC COPERNICUS
STORYLAB

45. CARAT
BRAND TEAM
SCORER
SCOUT
BRAND TEAM MEMBER

46. Act as connective tissue across client teams and agencies
Mentor and fellowship
Catalyze change
Make network continually aware of incremental revenue opps
Identify vertical trends and opportunities to scale programs
Drive cost efficiencies w/media & tech partners
Drive supply and demand chain innovation
Maximize value of GMP relationships
Create new value for our clients and consumers
Create platfrom that enables business impact at every level through transparency and empowerment
Create new revenue channels
PURPOSE

47. SUMMARY
1. Break down the walls: give our talent the autonomy and support to discover
and think creatively together
!
2. P2P Learning: develop a platform that allows our talent to share their unique
skills and passions with each other
! • Visual thinking
• Design
• Anthropology
• Software: Adobe Creative Suite, Java, Wordpress, HTML 5, Autodesk, Final Cut Pro
• Arduino
• Foreign languages
• Etc.
!
3. Let them lead us: Allow them to help us solve our most daunting
challenges