Innovation in the network – Adding value to voice. TADSummit 12-13 November, Istanbul, Point Hotel Taksim. Patrice Crutel Senior Architect - Core Network & Services, Mark Windle, Head of Marketing, OpenCloud.

1. Innovation in the network
– Adding value to voice
TAD Summit, 2014

2. Mark Windle
Head of Marketing, OpenCloud
Patrice Crutel Senior Architect - Core Network & Services
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3. The Three Types of Telecom App Developer
Risk
Boundary
Public Developers
Applications
External APIs
API Gateway
API Engine
Network Connectors
Network Protocols
Risk Management
API functionality restricted to minimise risk
Innovative scope restricted
(or API design complex/slow and not-generic)
The
Network
1
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4. The Three Types of Telecom App Developer
Risk
Boundary
Public Developers
Applications
External APIs
API Gateway
API Engine
Network Connectors
Telecom Applications deployed within the network use
Open Network APIs to maximise innovative scope
Approvals processes for applications
Telecom App’s
Risk Management
(Business as usual)
Open Network APIs
Process
Open Telecom Application Server .
Network Connectors
Network Protocols
The Network
1
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5. The Three Types of Telecom App Developer
Risk
Boundary
Public Developers
Applications
External APIs
API Gateway
API Engine
Network Connectors
Telecom Applications deployed within the network use
Open Network APIs to maximise innovative scope
Approvals processes for applications
Telecom App’s
Risk Management
(Business as usual)
Open Network APIs
Process
Open Telecom Application Server .
Network Connectors
Network Protocols
1
SS7 (IN GSM) IP (IMS SIP VoLTE VoiP)
BSS, OSS and other
Wire-line - Mobile - WiFi - HetNet
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6. The Three Types of Telecom App Developer
1 3
Risk
Boundary
Public Developers
Applications
External APIs
API Gateway
API Engine
Network Connectors
2 Application &
Internal
Developer Partners
Developers
App’s Dev Dev
Approvals
Process
Open Network APIs
Open Telecom Application Server .
Network Connectors
Network Protocols
SS7 (IN GSM) IP (IMS SIP VoLTE VoiP)
BSS, OSS and other
Wire-line - Mobile - WiFi - HetNet
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7. SERVICE INNOVATION
Patrice Crutel Senior Architect - Core Network & Services
Mob. +33 6 98 93 62 10
pacrutel@bouyguestelecom.fr
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8. CSCF
Mobile
NGN IMS VoLTE IMS VoIP
CSCF
VoIP
MSC-S
EPC A-SBC
HSS
VoIP
HSS
VoLTE
HLR
Control
VMS
Fixe
VMS
Mobile
SMS-C
Access
BOUYGUES TELECOM
ARCHITECTURE READY FOR INNOVATION
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MRF
Service
SB
TAS
VoIP
MTAS
SCC-AS
SCP
SCP
INAP
ISC
ISC
INAP ISC
ISC
Mr
MAP INAP
GW
WS
(r)IM-SSF
Observations
• Architecture ready for service innovation
• SCP for legacy services (PPS, LateCallForwarding…)
• SB pour advanced services
• SB interconnected to any Core Network (NGN, VoLTE, VoIP) and relevant components
(HLR, HSS, MRF…)
• IM-SSF & rIM-SSF used for interconnecting appropriately the advanced services to NGN or
VoLTE or VoIP
B.Duo
Dépose Directe
Bbox.Phone
SP

9. BOUYGUES TELECOM
SERVICE INNOVATION
• Meeting between marketing and engineering
• Exchange about any new idea
• Exchange about existing services
Observations
• Idea does not come only from marketing  Exchange
• Innovation comes also from partners
• Produce a Beta service (known by user as Beta xxx) to get
feedbacks and evaluate the success of it or not
• From feedbacks determine the mandatory features
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• List of candidates
• Market analysis
• Global analysis
• Feasibility Study (« Agility »)
• Architecture (high level, which bricks do we use?...)
• Internal vs external (via partners)
• Design to Cost
• Features (inc. legal obligations…)
• Beta release
• Trial via limited users
• Evaluation / feedbacks online via SN

10. BOUYGUES TELECOM
SERVICE INNOVATION – CASE STUDY « B.DUO »
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• Scope trial defined by End April 2013
• Few workshop marketing – Engineering
• Limited team
• ‘GO’ trial’ Mid-July
• Simplified team put in place
• Architecture – detailed spec (core network + OSS/BSS)
• Development via partnership (cooperation Bouygues + Consultancy
company)
• JsLEE versus SIP Servlets
• Release « B.Duo Trial » Mid-September
• Trial internally during few weeks
• Version on Android only.
• Announcement via Facebook
https://fr-fr.facebook.com/BAndYou/posts/255957774533232
and news
http://www.01net.com/editorial/581719/bouygues-telecom-teste-la-carte-sim-a-deux-numeros/
• Still some light advert
Observations
• 4 months for releasing B.Duo Beta
• Number of beta users limited to max. 20K
• Service free of charge
• Close cooperation with users via Facebook / Interview of users
• Establish the profil of the users and their wish
• 85% totally satisfied – 60% ready to pay for it
Evolution
Agility
Costs
http://youtu.be/3MuoKYs83OQ

11. INDUSTRIALISATION OF B.DUO
• Decision to industrialize B.Duo
• http://www.01net.com/editorial/625388/bouy
gues-telecom-relance-b-duo-offrant-2-
numeros-sur-une-carte-sim/
• On Android and iOS
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• Consideration of « wish list » B.Duo from users
during Beta version
• Solve users concerns and include new relevant features
• Legal Interception
• Billing
• Scalability
• Still in « Design 2 Cost » approach
•TTM
Observations
• 2-3 months for releasing B.Duo
• Service charged 2€ per month
• Follow Up
 Customer Satisfaction
 Wish List of evolutions
Evolution
Agility
Costs

12. SERVICE INNOVATION (OTHER SERVICES)
Other services developed on SB in ‘agile’ mode – Cost2Design – TTM:
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• VoiceMail deposite:
 By dialing a « 660+MSISDN », I can depose a voice message directly on the VoiceMail of
the MSISDN without any need to call him
Observations
• 2-3 months for releasing “Dépose Directe”
• Cost very limited (few k€)
• Totally developed internally
• Evolution to VoLTE via IM-SSF
without changing the existing app

13. CONCLUSION
• The SB is an SDP
SCIM IM-SSF Service Broker
IMS
SDP Rhino
• Development JSLEE or SIP Servlet used for the development of new “advanced services”
• Strong ecosystem of developer
• Consultancy companies such as Capgemini; Startups such as Almira Labs…
• Internally
• Allow Cost2Design, short TTM, easy evolution…
• Easy integration in VoLTE via IM-SSF & SCIM
• Possible enablers such as webRTC GW, API GW… Convergence
• Real Cost2Design (gain of more 50% on existing IN services)
• Possibility to easily develop Beta services in real TTM (2-3 months)
and easy industrialization (2-3 months)
Agility
Costs
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NGN
SIP
http
Applications html5
Protocol
Mediation
Applications
SIP
Fixed and
Mobile
Access
Transport IP
IN
Front End
Service
Apps Enablers
rIM-SSF

14. Thank You
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Any Questions?
Patrice Crutel
Senior Architect - Core Network & Services
pacrutel@bouyguestelecom.fr
Mark Windle
Head of Marketing
mark.windle@opencloud.com
www.opencloud.com

15. For further information:
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© Copyright OpenCloud Ltd 2014
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