A presentation given by James Kennell at the 'Suffolk Inside Out' conference on 11th March 2016, in Ipswich.

1. TOURISM AND ECONOMIC
DEVELOPMENT IN
SUFFOLK
James Kennell
Economic Development
Resource Centre
University of Greenwich

2. ECONOMIC GROWTH IN SUFFOLK:
PRIORITIES
Green Economic Growth
Skills
Investment and Enterprise
Growth areas
Infrastructure improvements
Tourism contributes to all of these areas

3. SUFFOLK
31,915,998 trips
% staying = 5.7% (26% of spend)
% day trips = 94.3% (74% of spend)
Total value of tourism = £1.85bn
Total related employment = 38,369 (12.3%)
(Destination Research 2014)

4. 30.08
36.95
35.12
25.4
36.61
34.5
31.01
20.85
33.07
30.19
35.96
33.66
25.81
26.2
0 5 10 15 20 25 30 35 40
Bath and North East Somerset
Cornwall
Cumbria
Devon
Dorset
East Sussex
Norfolk
North Somerset
North Yorkshire
Northumberland
Powys
Somerset
Suffolk
Wiltshire
ONS Cluster 4/5 competitors – day visitor spend
£30 per
day

5. WILL STAYCATIONS MAKE A
DIFFERENCE?
Sounds better than ‘domestic tourism’
The staycation market is very competitive
Competition is for displacement
(Dwyer et al 2010)
86
88
90
92
94
96
98
100
102
104
106
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Domestic trips in England 2005-2015 (GBTS)

6. DISPLACEMENT
The effect of tourist
marketing causing domestic
tourists to spend money in a
destination, that they would
otherwise have spent
elsewhere (DCMS 2012)
No net benefit to UK PLC!

7. STAYCATION DISPLACEMENT –
SELF CATERING
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Top ten guest counties
0
5000
10000
15000
20000
25000
30000
Top ten counties for bookings

8. CONCLUSIONS
Tourism is a key contributor to Suffolk’s
4 economic growth themes
Increasing spend is a huge priority
The staycation phenomenon means that
Suffolk must compete head on with
other destinations
Think Suffolk PLC, not UK PLC!