The presentation is describing about discrimination create over the body color. It shows that how society create colour-base discrimination.

1. INTRODUCTION TO SOCIOLOGY
GED 208
Summer 2020
Rigan Chakma
Senior Lecturer
General Education Program (GED)
University of Liberal Arts Bangladesh

2. Najib Alam 172011105
Jahid Khan Rahat 171011211

5. • Religious Norms
• Cultural Norms
• Discrimination
• Inequality
• Dowry

6. From the earliest
civilization time,
It is known that
Human Beings worship

7. Religion &

10. SOCIALSTATUS Higher Status
LOWER Status
P
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E
P
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12. UNJUSTIFIED Marriage System
Conventional
DOWRY SYSTEM

13. Michelle Obama
Leila Lopes
Miss Universe 2011
Oprah Winfrey

14. Fair And Lovely made Advertisements with
Celebrities for Influencing Customers
Actress Actors Players

17. Competitors are following Fair And Lovely’s Promotional
and Marketing Strategies
Advertisement Celebrities Packaging Materials

20. How Fairness Creams Really Work

21. Bleaches the Facial hairs, which makes it look
FAIRER
Sun Rays

22. C
O
N
F
L
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C
T
S
All India Women’s Democratic Association
(AIDWA)
• Ads were Racist.
• Promoting Gender Discrimination.
• Insulting Working Women.

23. HINDUSTAN
LEVER
In
DEFENCE
Took down the Air-Hostess Ad from the TV

24. Annual Revenue:
$60 Million.
Market Share:
53%
Total Employees:
18,000
C
O
N
T
R
I
B
U
T
I
O
N
S

25. PREDICSTIONSFOR
FUTUREMARKET

26. Is it really the
Product?
Is it our
Mindset?
OR
Is it a
Problem?
Is it an
Opportunity?
OR

27. SMART
ADVERTISING
BEING
MORE
RATIONAL

28. “We Are All Beautiful
In Our Own Way”