With the rise of an ebooks format and the likelihood that ebooks will be distributed in existing media channels, it has become increasingly important for libraries to participate in our user's common information streams. iTunes is one of these common information streams, but did you know that iTunes can be used to distribute all kinds of media files, including .pdfs? With this capability in mind, MSU Libraries has been utilizing Apple's iTunes software as a content delivery platform to distribute files and university research content. In this session, we'll take you through some working applications from MSU using iTunes, show you how to build iTunes XML that can create a library media landing page, and talk through some of the lessons learned. Come learn how this cross-platform and free software can help you deliver content to your patrons in new and engaging ways.