Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.

2. Hello
Karen Chui
Senior Creative Director

3. We need to be digital.
Because everybody and their cats are online.

4. Touchpoint
anxiety

5. The fear of missing out

6. 1. Lack of consideration of human behaviour

7. We do everything online.
Shouldn’t we be familiar with it?

8. 1. Lack of consideration of human behaviour
2. Most popular channels = the right channel to use

9. 1. Lack of consideration of human behaviour
2. Most popular channels = the right channel to use
3. Marketers being greedy

10. 1. Lack of consideration of human behaviour
2. Most popular channels = the right channel to use
Marketers being greedy
4. Egos got in the way

11. Brand
masturbation

12. It’s like dating.
ME ME ME ME ME ME ME ME ME
ME ME ME ME ME ME ME ME ME
ME ME ME ME ME ME ME ME ME
ME ME ME ME ME ME ME ME ME
ME ME ME ME ME ME ME ME ME
ME ME ME ME ME ME ME ME…

13. Be brave.
Do not fear.
Say no.
Do not fear. Be brave.
Ask questions.

14. Focus
on people.
Not their devices.

16. Surprise
& delight.
Surprise
& delight.
Create desire

18. Be helpful.Create needs

20. Don’t be
greedy.

22. Be diligent.
Do your homework.

24. Be extraordinary.
Let creative lead.

26. Talk to us
–
Contact Peter Sun
VP, Brand Marketing
Peter_Sun@jackmorton.com
+1.212.401.7015
Read our blog at
jackmorton.com/blog
Follow us on twitter
@jackmorton
Visit us online at
jackmorton.com
About Jack Morton
We’re a global brand experience
agency. We generate breakthrough
ideas, connecting brands and
people through experiences that
transform business. Our portfolio of
award-winning work spans 75 years
across event marketing, sponsorship
marketing, promotion and activation,
experience strategy, employee
engagement, digital, social, and
mobile. Ranked at the top of our field,
Jack Morton is part of the Interpublic
Group of Companies, Inc. (NYSE: IPG).
© Jack Morton Worldwide 2015