SIFE SMS team members are committed towards development & upliftment of the society by utilizing the skills acquired in the classroom. Two projects were undertaken: - Export opportunities in European Market – Suvidha - Rural Women Employment & Development centre

1. SIFE Competition 2006
Presented by
SIFE School of Management Studies
GGS Indraprastha University
Kashmere Gate, Delhi 110006

2. Introduction
“Education is the most powerful weapon which you can
use to change the world.” -Nelson Mandela
“Nobody can do everything, but everyone can do
something.”
“The true meaning of life is to plant trees, under whose
shade you do not expect to sit.” -Nelson Henderson
“Empowerment
through education for everyone and
let our fledgling effort grow into a
big movement.”

3. SIFE School of Management
Studies Core Team
Dr. Sanjeev Mittal,
Faculty Advisor
Jaspal Singh,
President
Ravi Dhanwariya,
Finance Head
Dr. Vijita S Agarwal,
Faculty Advisor
Mrinal Agarwal,
Project Coordinator
Tina Gupta,
Content developer
Vidhi B. Ramesh,
Senior Member

4. Team History
History of SIFE School of Management Studies team is very
interesting…..Jaspal Singh was reading The ET as he always do on
July, 2005 and read about that S.P. Jain won the national SIFE
competition and his interest arose and immediately send mail to the
SIFE Country head.
So we got reply from the SIFE India in August and fill all the form and
send back to the office for further processing. On November 2005, we
become official team of SIFE.
Thus on 17th June 2006, SIFE School of Management Studies team is
making its first presentation and hope to continue to have strong
relationship with SIFE in future with more vibrant energy.

5. Our Vision
“Empowerment & Upliftment of the poor and
underprivileged women”
Our Mission
In partnership with the community, government and the
private sector, and in conjunction with SIFE, SIFE School
of Management Studies Team will assist and facilitate in
the implementation of several developmental strategies to
bring about significant improvement in the lives of people
within a period of three years starting 2006.

6. SIFE Projects 2006
SIFE SMS Team selected two projects for annual year 2006.
These projects are meant to modernize and adapt the
traditional skills so as to make them economically viable
source of income generation.
Suvidha – Export
Opportunities in
European Market
Rural Women
Employment &
Development Centre

7. Project Need
Market Scouting
In Delhi, the project was started in partnership with SIFE
Drenthe University Team for women in Nizammuddin
Basti. They are into manufacturing of embroidered
garments but are unable to find the target market for
sales of their products domestically as well as
internationally. They have no access to information
regarding the customer preference, quality measures,
color patterns and export procedures etc.
In Rohtak, most of the women in villages are
illiterate and have no income generation sources.
These women are eager to utilize their time
productively. A conducive environment and
awareness was absent.
Product Development

8. “A brief visit to Nizammuddin
Basti”

9. “A brief visit to Nizammuddin
Basti”

10. Testimonials
“The two day workshop has really helped the women in terms of their
understanding of product, consumer preference, and different quality
parameters. Earlier we were producing the goods irrespective of the
trends but after the inputs provided, I feel it will help boosting our
sales.”
- Mohini Prakash, Head, Suvidha Division
“The efforts put in by students of SIFE SMS are commendable.
Their inputs regarding export financing, foreign exchange risk
management, export licensing, etc have given us the path and
direction to work upon.”
- Kamini, Head, The Hope Foundation

11. Criteria 1: Understanding of Market
Based Economic System
Objective Achieved
- Helping them to produce their products for higherend of market so as to have better price realization
- Gap in demand & supply were understood in
depth and practical solution sought
- Negotiation with foreign buyers
- Sample development & Innovation
Measurement of Results
Rating by Suvidha & BAB Members
18

12. Criteria 2: Education & Training
Objective Achieved
- Color Combination & Design patterns
- Quality parameter for export business
- Technical Standards (type of chemicals, color, and
dye prohibited in the European market)
- Adopting garments to European sizes
Measurement of Results
Rating by Suvidha & BAB Members
19

13. Criteria 3: Entrepreneurs Success Factor
/ Improvement of Current Business
Objective Achieved
- Investing of funds in Business Development
- Tips of product display & merchandising
- Meet the quality standards & time-deadlines
- Redesigning processes so as to reduce the time involved in
production
- Learning about the Economic Order Quantity (EOQ)
- Introduction of rudimentary JIT system
Measurement of Results
Rating by Suvidha & BAB Members
17

14. Criteria 4: Financial Management
Objective Achieved
- Forward Exchange Rate & Hedging Technique
- Funding support from different central & state
financial institution
- Export financing
- Various schemes available for women NGO
- Personal account keeping
- Formation of Self-help groups (SHG)
- Teaching merits of personal finances
Measurement of Results
Rating by Suvidha & BAB Members
17

15. Criteria 5: Ethical Business
Practices
Objective Achieved
- Conformity to the contract agreement
- Awareness about child labour
- Rights against sexual harassment
- Establishment of crèche
Measurement of Results
Rating by Suvidha & BAB Members
18

16. Criteria 6: Long-term sustainability
Objective Achieved
- Tie-up with SIFE Netherlands team for market
scouting for the products of this NGO
-Order of preparation of SMS T-Shirt
- Involve alumni & corporate for ordering of
promotional materials
- To keep abreast of market by investing in product
development
Measurement of Results
Rating by Suvidha & BAB Members
19

17. Future Plans for Suvidha
• Scouting & developing the target market for their
product mainly in Europe.
• To provide training to selected women in various
export houses
• Helping Suvidha Women to obtain Export License and
formulate export procedures.
• Help them in promotion of their products in various
trade fairs and colleges.

18. “A brief visit to Rohtak”

19. Testimonials
“ The earlier income generated through my small shop was not
enough for my family, but after this workshop, not only I have
become the leader of SHG but I am also earning Rs 4200/- a month
by selling household products in and around nearby villages”
- Sheila Devi, Small shop owner, Girward village
“ Rural women employment & development centre would certainly
help women to utilize their time and generate extra income . It will
improve their social status”
- Dilhbagh Singh, Panch, Sunaria village

20. Criteria 1: Understanding Market
Based Economic System
Objective Achieved
Sunaria
Giraward
- Identifying the potential products - Focus on distribution channel
(e.g. Souvenir , Table linen….)
development and market development
- Gap in demand & supply were rather that product development.
understood in depth and practical
solution sought
- Explore markets & marketing tie-up
with export house for contract work
Measurement of Results
Since this project was so widespread, it was evaluated by various stakeholders
like LPS, Villages local body, & Our advisory board members.
17

21. Criteria 2: Education & Training
Objective Achieved
Sunaria
Giraward
- Training
by Shri B P Jain - Necessary communication skills &
vocational & Cultural Centre
product knowledge.
- Visit to cottage industry sponsored - Specific training by the company.
by HEART NGO
- Exposure to the global competitive
environment in export house (ORINA
IMPEX Noida)
- Benchmarking of quality standards
Measurement of Results
Since this project was so widespread, it was evaluated by various stakeholders like
LPS, Villages local body, & Our advisory board members.
19

22. Criteria 3: Entrepreneurs Success
Factor
Objective Achieved
Sunaria
Giraward
- Leader emerging who are sharing - Realization of income generating
their expertise & getting into opportunities in distribution system.
contract work
- Make or Buy decision.
- Scouting for opportunities in the - Developing a village women as the
export job work.
resource person.
- Investing of funds in Business
- Tips on display & merchandising
- Expanding their product basket to
include local products
- Teaching them the basic concept of
branding (uniform packaging)
Measurement of Results
Since this project was so widespread, it was evaluated by various stakeholders
like LPS, Villages local body, & Our advisory board members.
18

23. Criteria 4: Financial Management
Objective Achieved
Sunaria
Giraward
- Help them to establish SHG for - Help them to establish for Micro
Micro Financing for job work
Financing for SHG procurement with
the help of Haryana Gramin Vikas
- Information about obtaining loan
Bank
from bank & different financial
- There project has been submitted to
institution
State Bank of India for sanctioning of
- Teaching
them
about
basic loan
accounting practices
- Teaching them about basic accounting
- Teaching them the merit of practices
investment
- Teaching them the merit of investment
Measurement of Results
Since this project was so widespread, it was evaluated by various stakeholders
like LPS, Villages local body, & Our advisory board members.
15

24. Criteria 5: Ethical Business
Practices
Objective Achieved
Sunaria
- Conformity to the contract
agreement
- Awareness about child labour
- Rights against sexual harassment
-Establishment of crèche
Giraward
- Conformity
to
the
contract
agreement
- Awareness about child labour
- Rights against sexual harassment
- Never to adulterate locally procured
goods
Measurement of Results
Since this project was so widespread, it was evaluated by various stakeholders
like LPS, Villages local body, & Our advisory board members.
17

25. Criteria 6: Long-term sustainability
Objective Achieved
Sunaria
Giraward
- Tie-up with export house to obtain job - Tie-up with HLL Shakti & other local
work.
brands.
- Tie-up with local boutique for job work.
- Organize regular training programmes to
help women to sell high-value products.
- LPS commitment to display the product
on consignment basis in their centre.
- Emerging entrepreneurs in second tier .
(the women who are manufacturing local
- Emerging entrepreneurs.
products)
- Self-sustaining & focus on profitability
Measurement of Results
Since this project was so widespread, it was evaluated by various stakeholders
like LPS, Villages local body, & Our advisory board members.
18

26. Criteria 6: Long-term Team
sustainability
Objective Achieved
- SIFE SMS has a defined code of conduct for office bearers.
- Process transparency
- Proper Documentation
- Mentoring of Juniors
- All the records of expense statement are certified by CA.
- We have an active database of our contact persons in various fields and to
keep them actively involved, we invite them regularly in various forum.
- Faculty advisor appointed for the period of two years to maintain
continuity.
- Junior team members are involved in all the aspects of the project so that
they are well aware of the processes.

27. Planning for future
Vocational
Education
Trade
Preparing for
vocational
education
RWE&D
Centre
Financial
Support
Health Care
Day Care
Employment
Entrepreneurship
Development

28. Mr. Manoj Agarwal (IAS)
DOUD, Govt of Delhi
Mr.Rajesh Jain
MD, LPS India Ltd
Mr. Vikas Singhai
VP, WNS Global Sol.
Business Advisory Board
Mr. Rajat Jain
Director, Deneb Consultants
Mr. K K Goyal
Director, SISI
Mr. R K Gupta
Director, Indian Red Cross Society
Mrs. Sandhya Jain
MD, BPJV&C Centre
“All members of Advisory Board are providing help to us in every matter of the
project – We are thankful to them for their cooperation”

29. Media Coverage
Viraat Vaibhav (50,000)
Hari Bhoomi (20,000)
Meri Delhi (47,500)
Sandhya Times (1,25,000)

30. Financial Statement
Income
LPS India Ltd
Contribution from students & Team
members
Contribution from faculty
Amount
(Rs)
Expenses
Traveling Expenses
- experts traveling to villages
130,000
- training of Rohtak women in Delhi
export house
40,000
Rural women employment &
development Centre
15,000 - Infrastructure like fans, carpets etc
- Sewing machines
- Renovation of the centre
75,000
Stationary & Telephone expenses
8,000 - Banners & pamphlets
- Workshop materials
35,000
Contribution from Synergy fund
(Student Body)
Other expenses
25,000 - Raw materials
- Payments to the experts
Contribution from Alumni
10,000 Carry forward to next year
Total Income
Amount
(Rs)
188,000
Total Expenses
35,000
3,000
188,000

31. Future goals for next year
Current Projects:
-An operational export division catering to international buyers for
Suvidha NGO.
- Rural women employment & development centre should be fully
operational in Sunaria & Girawad village.
- More number of centres in villages of Haryana and may be outside
Haryana.
- Also we would tie up with companies to outsource simple jobs like
packaging, printing etc to our RWE&D Centre.

32. Future goals for next year
New Projects:
- There is growth in the rural tourism sector in the coming years
which is also reflected by UNDP & Central grants whereby they
identify villages for rural tourism and offer grants to develop the
infrastructure. The next year project will concentrate on the rural
tourism and we will focus to develop a village in a Northern State as
destination for rural tourism.
- There is surplus milk production in these areas which is not
utilized for income generation. Our emphasis to begin with will be
production of value-added milk products like paneer, ghee, khoya
and distribute them in the nearby areas. Perhaps, in later years, help
them to setup milk processing unit.

33. Query Session