Businesses everywhere are embracing the power of data and technology. Here we will see how gaining access to big data strategy consulting will give your business a competitive advantage.

2. Introduction
In big data analytics huge volumes of data
are examined. Basically, companies today
want to be highly objective and data-driven,
which is why they are harnessing the power
of big data. Big data strategy consulting is
carried out by means of cutting-edge
software systems. This enables businesses
to lower the time consumed by analytics
and results in rapid decision making.

3. Big Data Analytics to Enhance Customer Acquisition and
Retention
In 2015, Coca-Cola was able to fortify its data
strategy by developing a digital-led loyalty
program. Data from consumer input is also
helping them create more relevant content
for different audiences. Their director of data
strategy confirms that big data analytics is
what has been driving customer retention at
the giant beverage corporation.

4. Big Data Analytics for Targeted Advertising
A good example of a popular brand that
employs big data analytics for targeted
advertising is Netflix. With subscribers
numbering more than 100 million, the
company captures tremendous data, which
is used to give them insights on content that
interests the subscriber most and enables
them to share customized suggestions.

5. Big Data Analytics to Impel Product Development and
Innovations
Amazon employs big data strategies to move into a
large market. A prime example of how big data
has helped them improve innovation is Amazon
Fresh and Whole Foods, an expansion of their
grocery service, which was started based on data
insights.