Indian IT, ITES industries have grown tremendously and today there are industries emerging that offer knowledge based services. The abundance of knowledge and the interest in global firms to tap the entrepreneurial capabilities in young entrepreneurs has resulted in an innovation culture emerging.

1. 11-Feb-12
iPOTT
Getting you there…
Product Startups – Survival of the Smartest
Indian IT, ITES industries have grown tremendously and today
Tech Trends there are industries emerging that offer knowledge based
services.
The abundance of knowledge and the interest in global firms
To visit this blog Click here. to tap the entrepreneurial capabilities in young entrepreneurs
has resulted in an innovation culture emerging. Although the
iPOTT being an end to end situation looks highly promising, there are certain
provider of innovative and cost uncertainties in market trends that have left a large number of
effective services in the areas of entrepreneurs with an anxiety and fear of possible failures.
knowledge management, sales We aim at providing an insight into these uncertainties and
enablement and consulting offers how it could prematurely terminate a product company. A few
a unique and unbiased platform of those include -
for software product companies
worldwide to reach their target • Venture Capital is not for all. Availability of finance or
markets funds to start a company could be an issue
• Forecasting Hardware and Software requirements,
scalability issues for startups
www.ipott.com • Changing Government policies
info@ipott.com • Changing market trends
• Technological constraints due to excessive dependence on
infrastructural capabilities for sustenance. Eg. Electricity
supply
An important factor challenging growth is ‘competition’. A
major risk associated with product development is ‘replication
of ideas’. To understand whether a product is unique or not,
market research is required. Access to all other startups’ or
entrepreneur’s business ideas and product portfolio across
the country is possible only when that reach has been
established through legitimate initiatives either at state or
national level. Access to such information is critical to enable
entrepreneur to assess his invention in a crowd. Patenting,
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2. iPOTT
Getting you there…
copyright and trademark awareness must be created to allow
for intellectual property protection. Having websites
dedicated to advertising the unique features of products is
Tech Trends critical to gain popularity on WWW.
We have blogs targeting a range of Internet marketing is powerful means to advertise oneself.
audience starting from potential Social networking websites create proximity to clients and
product innovators to CEOs expand client base. It could also be a means to acquire
channel partners who can help in penetrating into newer
Audience interested in knowing markets.
about Marketing Strategy, Indian
IT trends and Best Practices to be There are several incubators spread out in universities and in
adopted while kick-starting multinational firms where the startups can be initiated. But
company can utilize the have they taken adequate measures to reach the ‘right’
information provided in these entrepreneurs. Are the entrepreneurs aware of this facility?
blogs To improve connectivity and add to the visibility of business in
a crowd the following actions may be helpful:
To visit this blog Click here.
• Networking with peer entrepreneurs
Other links: • Associations with special interest groups
• Participation in exhibitions or promotions organized to
Go Goal promote startup culture.
• Affiliations with entrepreneurial community through
CEO Speak NASSCOM
• Keeping abreast with Chamber of Commerce initiatives
to connect Indian industries with Global companies
www.ipott.com
info@ipott.com
To be a cutting edge technology company it is necessary to
invest on right products at right time. This is a digital era that
is slowly converging towards mobile and hand held devices
creating space for innovations in that area. The World is going
green. Embedding Cleantech culture along with cloud could
help the company gain an edge in long run.
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