How to Improve Customer Engagement with Social Media
Ezy biz
1. Selling Tickets to Shows and
Events through Social Media
Facebook does not work in UAE…
Unless you do it right!
2. Case Study – 01
• Event : 03rd Annual Dubai Dance Festival June
02nd-05th
• Organizers approach Ezy Biz with just 28 days
to spare.
3. Objective
• The Organizers hoped to sell 1600 tickets to
the main item of the Dubai Dance Festival -
“ Believe Me I’am a Dancer”
• These 4 shows were held at Souk Madinat
Jumeirah, The First Group Theater.
4. Solution
• Used every possible feature of Facebook
• Create a Group Page
• Events
• Tagging Photos and Sharing Videos
• Notes
• Sending Messages
• Facebook Ads
15. Facebook Ads –Target Profiling
• Location - Country and City
• Age – We can select the exact age we are targeting at
• Birthday – we can place advertisements for each day
and 1.5 Million/365 =4100 persons in UAE will
receive a greeting from your Company.
• Sex
• Keywords - TV Shows, Movies, Hobbies, Books,
Sports, Music and Quotes
16. Facebook Ads –Target Profiling
• Education – University, High School or still studying.
• Work Place
• Relationship status – In a relationship, Its complicated (
God knows what this means!), Married or Single.
• Languages spoken - English, Hindi, Tamil, Phillipine
etc.,
• Connection – We can Target certain Groups, Pages,
Application Users and Event Attendees.
17. Results of the Dubai Dance Festival
• All 1600 seats were filled.
• Not a single Press, TV or Radio Advert.
• If 30% came from word of mouth the rest
came from the efforts on Social Media.
21. Key Learning from this Example
• People buy products only from those whom
they can Trust
• Website to be tested for Conversion
• Elements of Emotion to be built in the site