11. Email Marketing 101 Advertiser Product or Service Marketer Mailing List & Transmission Capability Marketing Network Access to Network of Marketers Consumer Consumer
23. CAN-SPAM Principal Requirements From line must identify sender Subject line must not be deceptive. Adult Messages must provide notice . Requires Working Opt-Out Mechanism for Advertiser Postal Address for Advertiser
To put this in perspective, 1.5 billion, start counting one number per second right now – if you keep going without sleeping, count while you’re eating, etc., you can stop in 47.5 YEARS . This is how many spams get through EVERY DAY . I think they all end up in my inbox! Starts a vicious cycle between ISPs & Spammers (Spam increases, ISP filtering increases, spam increases, filtering increases, etc.), and legitimate marketers end up being victims as well, as many legitimate messages end up as “false positives”. =========================== A billion seconds ago it was 1972. A billion minutes ago the Roman Coliseum was dedicated. A billion hours ago our ancestors were living in the Stone Age. A billion dollars ago was only 4.4 hours at the rate Washington spends it.