Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Hawkins kaiser module_4
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4. Testing Benefit Alignment Business Success Matching a company's capabilities with the wants of customers and consumers in order to achieve the objectives of both parties. Source: Marketing Plans by Malcolm McDonald and Marketing Management by Kotler. After all, you’re testing how well your benefit aligns with the consumer’s needs. Product Features (Benefits) Consumer Segment Needs Alignment
Bullet 1 -- Do experts in the field agree that the science is possible, or do you have to invent a “new physics” to make it happen? Can you/have you put together a breadboard that demonstrates the device is likely to work as advertised? Bullet 2 -- Can you at least show theoretical studies that indicate the technology will be better than what already exists? The technology “S” curve may help. Bullet 3 -- Can you estimate how long the development is likely to take, and how much it will cost? Most radically new ideas take longer and cost more than expected. Are there competitors who have a significant head start? Bullet 4 -- Technology/product platforms have a greater chance of developing into a large multi-product businesses and thus are favored by investors. Bullet 5 -- Your idea may be wonderful but if you need “other stuff” to build it or make it work you may have a big problem. For example: Even if you have a way to significantly reduce the cost/hp of auto fuel cells, unless someone is developing the hydrogen fueling station infrastructure you probably won’t have much of a business. Bullet 6 -- How far can you/your existing team take the development? Can you hire others to help? Would it be better to outsource the development? Do you need/can you find a strategic partner?