SAMH, Scotland’s leading mental health charity has today unveiled national hero and quadruple Olympic gold medalist Chris Hoy as Scotland’s first ambassador for mental health. The groundbreaking partnership between SAMH and Hoy places mental health firmly in the spotlight of the nation, and will be instrumental in encouraging everyone in Scotland to look after their mental health and well-being.
15. Get Active
Positive Steps
for Mental Health
Billy Watson
www.samh.org.uk
www.samh.org.uk
16. NATIONAL PROGRAMME: PHASE I
• National Awareness Raising Campaign
Community Engagement Projects
•
• Learning and Education Modules
• National Conference Event
WWW.SAMH.ORG.UK
17. National Awareness Raising Campaign
• Multi-Media social marketing campaign
• Promotion / preservation of good mental
health : 3 in 4 of population
• Alignment of good mental health with
physical health
WWW.SAMH.ORG.UK
18. Community Engagement Projects
• 10 pilot sites across Scotland
• Target of 1000 people engaged
• Inclusion, participation and routes out of
poor mental health
WWW.SAMH.ORG.UK
19. Learning and Education Modules
• Target national sports associations & bodies
• Accredited modules embedded in national
training programmes and certificates for
coaches and others
• Amateur to elite; youths to older people
WWW.SAMH.ORG.UK
20. National Conference Event
• Learning from Phase I 2009 – 2011
• Plan for sustainability
• Legacy preparation for 2014
Commonwealth Games
WWW.SAMH.ORG.UK
21. Support
• Partners : Multi Agency
• Strategic commitment
• £400,000 funding Phase I
WWW.SAMH.ORG.UK