Connected Edinburgh 2020: Opportunities and challenges for the technophiles and technophobes

2. Connected Edinburgh 2020:
opportunities and challenges for the
technophiles and technophobes

3. Context
• Where is Edinburgh
today?
• An outsider’s insight
• The future is mobile,
inevitably
DISCLAIMER: All views expressed are those of the speaker, and his alone. This presentation and the information provided
here have been done so for general information and should not be relied upon as a substitute for your own due diligence
before making any investment decision.

4. WHERE IS EDINBURGH TODAY?

5. Scottish Government’s
National Digital Infrastructure Action Plan
• Programme 1: Achieving a step
change by 2015
– 40 – 80Mbps for between 85% to
90% of premises.
• Programme 2: Achieving world‐class
by 2020
– 90% of homes and business to have
access to minimum of 100Mbps by
2020;With 40% access to 100Mbps
by 2015.
• Programme 3: Demonstrating and
delivering innovative and local
solutions
– Support Scottish bids for UK
Government’s Urban Broadband
Fund
• Programme 4: Increasing take‐up
and stimulating demand
– Rate of broadband take‐up by
people in Scotland should be at or
above the UK average by 2013, and
should be highest among the UK
nations by 2015.

6. Vision for developing ‘Smart’ Cities
based on Scottish Government concept
Digital
Infrastructure
Economy
Smart
Cities
Modern
Participation Public
Services

7. Edinburgh today: Mobile
Average 3G data use:
749 MB/Connection/Month
Source: OFCOM, all providers

8. Edinburgh today: Broadband
Broadband take up: 72.3%
Superfast Broadband take up: 10.9%
Average sync speed (Mbit/s): 15.7
Average data use: 30.2 GB/Connection/Month
Source: OFCOM, all providers

9. The most connected city in the UK
• Study looked at five
domains to understanding
how favourable business
conditions were in 74 UK
cities.
• Edinburgh ranked the
most connected city in
the UK.
• Ranked third overall, only
behind Cambridge and
Oxford.
Hyperlink to report: http://businessinsight.santandercb.co.uk/map‐feature/Final‐Town‐and‐Cities‐Index.pdf

10. AN OUTSIDER’S INSIGHT

11. We are experience life at the pace of Moore’s law, a concept coined by Gordon E. Moore, Intel co‐founder, who
identified in 1965 that the number of transistors that could be fitted on a microchip would double every 24
months. This has seen technology innovate at a rate that has meant that effectively every two years the previous
technology has become obsolete. As we now depend on technology for so much it means that the rate at which
we are updating our technology is being driven not by need but by capability.
Pace of change

12. The overall UK population and their
relationship with the internet

13. Where are the Silver Bullets?
Mobile Web HTML5 Apps Streaming

14. It’s all about the
business model
Reduce risk
through
knowledge

15. Business model driven
Reduce risk through knowledge
Concept Reality Delivery
Primary Stage Secondary Stage Third Stage
Implosion zone
Still early Stages,
But concept more
Concept Launch robust and
Planning Planning developed as an
integral part of the
business not an
What does success look add on.
like?
Does this pass?
Self New
Add
Business
Detail Assessment Model
90% of ventures who cannot articulate a This drops to about 20%
concept plan and a launch plan, for their for those ventures
idea will fail. where they can.
© Rob McLeod: Model for Business Planning

16. Overloaded
Copyright: Tritoncove Blogspot: http://tritoncove.blogspot.co.uk/2011_02_01_archive.html

17. Translators required
Technophobes Technophiles
Make it
relevant to
the business.
Make the
benefit clear.

18. DIGITAL EVOLUTION: THE FUTURE
IS MOBILE

19. It’s becoming personal
Jeffery Hammond saw 2012 as a “step back and see the
change” point. Early adopters go mobile!
Source: Forrester's Foresights Workforce Employee Survey, Q4 2012 in the 2013 Mobile Workforce Adoption Trends, as referenced at:
http://www.zdnet.com/surfing‐the‐mobile‐shift‐where‐are‐all‐the‐developers‐7000011852/

20. Smartphone Penetration
UK has one of the
highest levels of
penetration of
58% smartphones in the
world at 58% of the
population.
Source: OFCOM

21. Total Worldwide Sale of Apple iPhones
Since launch in 2007
40 Billion apps downloaded by January
2013. 775,000+ apps available
25 Billion apps downloaded by March
2012. 550,000+ apps available
iPhone 5
launched
5Billion apps downloaded.
225,000+ apps available
1Billion apps downloaded.
55,000+ apps available iPhone 4s
launched
App store launched
500 apps available iPhone 4
launched
iPhone 3GS
launched
iPhone 3G
launched

22. Samsung Galaxy S family sales hit
100 million in only 34 months

23. Mobile v Fixed Internet
Source: The Economist, Live and unplugged, 21 November 2012: http://www.economist.com/news/21566417‐2013‐internet‐will‐become‐mostly‐mobile‐medium‐who‐will‐be‐winners‐and‐losers‐live‐and

24. Mobile Trends
Source: Ericsson http://www.ericsson.com/ericsson‐mobility‐report

25. Mobile Trends
Source: Ericsson http://www.ericsson.com/ericsson‐mobility‐report

26. Mobile Trends
Source: Ericsson http://www.ericsson.com/ericsson‐mobility‐report

27. Mobile Trends
Source: Ericsson http://www.ericsson.com/ericsson‐mobility‐report

29. SUMMARY

30. What could Connectivity in Edinburgh
look like in 2020? If trends continue…
Projected Broadband take up: circa 88%
Projected Superfast
Broadband take up: circa 40‐50%
Projected Average sync speed (Mbit/s): >20
Ubiquitous 4G coverage by a Average data use: >50 GB/Connection/Month
range of providers

31. Always finish on a positive:
Edinburgh is the most connected city in the UK