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ROI Of Social Media
1.
The ROI of
Social Media March 9, 2011
2.
3.
What do you
primarily use social media for personal, business, or both?
4.
What social media
tools do you use?
5.
How would you
rate your knowledge of social media? (one – highest, four – lowest)
6.
Do you think
social media is an important trend for your business?
7.
8.
9.
10.
Facebook 3,774,716,112 Twitter
183,876,953
11.
Youtube.com 1,238,702,433 Linkedin.com
56,542,414
12.
55 Minutes
a day on Facebook 65M Access Facebook on Mobile Phones
13.
94% of
people have turned their backs on traditional advertising.
14.
90% of
consumers trust product recommendations from personal acquaintances
15.
16.
17.
Marketing has changed
more in the last 5 years than in the previous 100 combined
18.
Age of Distraction
19.
20.
21.
22.
23.
24.
25.
Stage One: Launch
Approach: Executional Focus: Long-term Objective: Social Media Presence Results: Negligible
26.
Stage Two: Management
Approach: Tactical Focus: Mid-term Objective: Customer engagements Results: Increased traffic
27.
Stage Three: Optimization
Approach: Strategic Focus: Long-term Objective: Social Media ROI Results: Revenue growth
28.
29.
30.
31.
32.
33.
How to define
success?
34.
Top Social Media
Success Metrics Source: 2009 Business.com, Inc
35.
Engagement Clicked, bought,
downloaded, retweeted, liked
36.
Social Media Strategy
37.
Social Media Strategy
38.
39.
Source: Beth Kanter,
How Much Time Does it Take To Do Social Media?
40.
Listen
41.
42.
43.
80% Strategy 20%
Technology
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
Q & A
56.
When the winds
of change blow, some people build walls and others build windmills
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