Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media. Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature. Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?

2. Primary Audience
Our primary audience is the mass audience:
C – Income bracket C2-E
R - white
A – 12-24
G – male
S – straight
As we have produced our production and analysed it, we realised that the race was
white and the sexuality was straight as the mass market it mostly straight white males
aged 15-24. The VAL type of our primary audience when applied is experiencers and
strivers, they are young, fox thinkers and rely on digital products so therefore match
our mass market audience. When we apply Young and Rubicam’s 4C’s model, the
primary audience is explores and mainstream. Due to this they want to discover and
try out new products that are in trend. The Mosaic type that our primary audience is
are ties of community and Blue Collar Enterprise. They are focused on their family and
are enterprising rather than well educated. We still think that this is an appropriate
audience as it is mainly the mass market audience who watches horrors in order to get
visceral pleasure as a break from their everyday working class lives.

3. Secondary Audience
Our secondary audience is the niche audience
C – C1-A
R - all
A – 25-35
G - male
S – all
As we produced our production and analysed it, we realised that our narrative was
not sophisticated enough for the secondary niche audience, it was too simple.
However the male being the protagonist appeals to both a male and female as it is
challenging a convention. The VAL type in which applies to them is achievers and
from our production, they are not achieving anything as it is not challenging enough.
This also links with Young and Rubicam’s 4C’s model as they are reformers so they like
to be challenged as they are intellectual. If we apply Mosaic type, our audience are
urban intelligence so they have a higher income bracket and are more sophisticated.
We do not think that the secondary audience is suited as they are too sophisticated
for our simple narrative. Therefore our production would not appeal to them.

4. Changing target audience
Based on our feedback I wouldn’t change our target audience
as they gave a lot of positive feedback about our production.
They particularly liked the score and how it changed with
each scene, they also liked the quick cuts in the bathroom
scene. However, they did say that during the scene in the
bathroom we cut from the mirror to the bath, this confused
them. Also the writing on the mirror wasn’t readable and
would have been better if the shot was longer.