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International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064 
Volume 2 Issue 8, August 2013 
www.ijsr.net 
A Study on Stress Management among Employees
at Sakthi Finance Limited, Coimbatore
R. Gomathi1
, R. Deepika2
1
Assistant Professor, Department of Management Studies, Surya Engineering College, Erode
2
Admin Executive, Beta Technologies Pvt. Ltd, Coimbatore, India
Abstract: Stress has become a major concern of the modern times as it can cause harm to employee’s health and performance. Work
related stress costs organization billions of dollars each year through sickness, turnover and absenteeism. So it becomes necessary for
every organization to know the factor causing stress among the employees as well as how they cope up with stress to make the employee
more participative and productive. This research study was conducted to find out the factor causing stress among employees and to know
how they cope up with stress. The Research design used was a descriptive research. The primary data has been collected through a
questionnaire method. The sample design used in the study was Convenience Sampling Technique with a sample size of 60. The
collected data has been analysed through various tools like Percentage Analysis, Chi- Square Test & ANOVAs, and Factor Analysis.
Keywords: Stress, Coping Strategies, Employee Health, Performance
1. Introduction
The present world is fast changing and there are lots of
pressures and demands at work. These pressures at work
lead to physical disorders. Stress refers to individual’s
reaction to a disturbing factor in the environment. It is an
adaptive response to certain external factor or situation or
what can be called environmental stimuli as reflected in an
opportunity, constraint, or demand the outcome of which
is uncertain but important. The main purpose of stress
management is to manage and reduce the stress through
suitable coping up techniques. This study would help the
management as well as the employees to identify the
factors causing stress and coping strategies to be followed.
2. Stress Management
Stress is an experience that creates physiological and
psychological imbalances within a person. It is a body
reaction to any demands or changes in its internal and
external environment, such as temperature, pollution,
humidity and working conditions, it leads to stress. In
these days of competition when one wishes to surpass
what has been achieved by others, leading to an imbalance
between demands and resources, it causes psychological
stress. Thus, stress is a part and parcel of everyday life.
Selye has defined stress as “the non-specific response of
the body to any demand made upon it”.
3. Managing Stress
Every responds to stress in a different way, it is only by
understanding the nature of individual responses that you
can start fighting stress yourself and others. Reduction or
elimination of stress is necessary for psychological and
physical well being of an individual. Efficiency in stress
management enables the individual to deal or cope with
the stressful situations instead of avoidance. Strategies
like tie management, body-mind and mind-body
relaxation exercise, seeking social support help individual
improve their physical and mental resources to deal with
stress successfully.
Apart from helping employees adopt certain coping
strategies to deal with stress providing them with the
service of counselor is also useful. Many strategies have
been developed to help manage stress in the work place.
Some are strategies for individuals, and other is geared
toward organizations.
3.1 Coping Strategies at the Organizational Level
 Organizational Role Clarity
 Job Redesign
 Stress Reduction and Stress Management
Programmes
 Supportive organizational climate
 Counselling
3.2 Coping Strategies by Individuals
 Relaxation
 Time management
 Meditation
 Support group
 Exercise
 Distraction
4. Review of Literature
The earlier studies made on stress among the employees
are briefly reviewed here. Arthur (1987) says that stress is
inherent to managerial work, role conflict and role
ambiguity are two primary causes of the stress
experienced by managers. Some form of goal setting
program, variable performance appraisal system and a
formalized reward system will do much to reduce level of
managerial stress. Madhu et al. (1990) conducted a study
on role stress: differential influences of some antecedent
factors. 173 managerial personnel from steel organization
and 76 from petroleum organization participated in the
study. It was found that the petroleum organization has
acclimate which would assist the employees in stress
reduction where as the steel organization may not have
developed such a climate. Tharakan (1992) studied on
158
International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064 
Volume 2 Issue 8, August 2013 
www.ijsr.net 
occupational stress and job satisfaction among working
women. He observed that professional women
experienced greater work related stress than non-
professional women. The expectation of technocrats was
much higher than the non-technocrats.
5. Company Overview
Sakthi Finance Ltd was promoted by Dr.N.Mahalingam
during the year 1955 in the name of “The Pollachi Credit
Society Private Limited”. The company later converted
into a Public Ltd as “Sakthi Finance Limited” on 27th
July
1967. The company came out with its first public issue of
equity shares in 1984 and rights issue in 1986. The second
& third rights issues were floated in 1933 and 1995 with
over wheeling response from investors.
Company’s business currently involves acceptance of the
deposits, non-convertible debentures, hire purchases
financing of commercial vehicles, machinery etc.
Mortgage financing and other finance related activities
with its main focus on the financing of used commercial
vehicles are its main lending activities. At present the
company has 35 branches. The major area of application
of funds of Sakthi Finance Limited as deployment in hire
purchase business and the major source of income to
company was derived from the financial charges on hire
purchase. The company was having a good operational
efficiency and showing a positive growth year by year on
all parameter. They registered with RBI department of
Non-Banking Supervision.
5.1 Various Departments in Sakthi Finance Ltd
 Customer Acquisition and Retention (CARE)
 Customer Appraisal Process (CAP)
 Customer and Asset Management Process (CAMP)
 Finance and Accounts
 Human Resource(HR)
 Enterprise Wide Solutions (EWS)
 Office of Strategic Management (OSM)
5.2 Services of Sakthi Finance
 Vehicle Financing
 Commercial Vehicle Financing
 Equipment Financing
 Deposits / NCDs
6. Objective of the Study
 To study the various factors causing stress among the
employees.
 To study the coping up techniques as how they
overcome stress.
 To give constructive suggestion to the management as
how to minimize stress.
7. Research Methodology
The research design undertaken for this study was
Descriptive Research. The data was collected from both
primary and secondary sources. The sample size chosen
for this study is 60. The sampling method used to identify
the representative sample was “Convenience Sampling”.
Initially pilot study has been conducted among 10
respondents in Sakthi Finance Ltd using structured
questionnaires and the opinions were recorded using
likerts five point scale and the result was validated using
Cronbach’s Alpha Test.
7.1 Cronbach’s Alpha Test
Table 1: Reliability Statistics
Cronbach’s Alpha
Cronbach’s Alpha Based on
Standardized Items
N of Items
.782 .802 50
In this study, the following analysis had been used by the
researcher.
 Simple Percentage Analysis
 Factor Analysis
 Chi-Square Test
 ANOVA
8. Data Analysis and Findings
8.1 Percentage Analysis:
Most of the respondents moderately agreed that they will
not get depressed when someone finds fault in their job.
Most of the respondents are not always overloaded with
work & they are moderately agreed that they are not get
irritated because of routine work system. Most of the
respondents moderately agreed that they are clear with job
objectives. Most of the respondents agreed that the culture
value system followed in the organization is good. Most
of the respondents are getting adapted to the new
technology easily. Most of the respondents moderately
agreed that the company allows them to learn their work
and supports them in all aspects and time pressure is not a
constraint to complete the work. Most of the respondents
felt that the work place is quite airy. Most of the
respondents felt that the work place is free from pollution.
8.2 Factor Analysis:
H0: The factor analysis is not valid.
H1: The factor analysis is valid.
Table 2: KMO and Bartlett’s Test
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy.
.649
Bartlett's Test of Sphericity
Approx. Chi-Square 1028.869
Df 435
Sig. .000
From the factor analysis it can be interpreted that the
relationship factor, time factor, psychological factor,
personal factor and working environmental factor had a
high impact on managing the stress.
159
International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064 
Volume 2 Issue 8, August 2013 
www.ijsr.net 
8.3 Chi-Square test:
The following table 2 represents the Chi- square
analysis.
Table 3: Chi-Square Analysis Table 
Variable 1 Variable 2 DF C.V
Pearson
Chi-
square
(2-sided)
Result
Educational
Qualification
Adaptation
to New
Technology
8 9.202 .326 No
Designation
Co-
operation
from
Superiors
10 8.955 .0536 No
Designation
Work
Pressure
20 16.714 .671 No
Educational
Qualification
Planning of
Work
6 1.446 .963 No
Age group of
the
respondents
Balancing
both Life &
Work
6 8.042 .235 No
It is found from Chi square analysis (Table 2) that there is
no significant relationship between the educational
qualification and adaptation to new technology and
planning of work, and there is no significant relationship
between designation and Co-operation from superiors and
work pressure and there is no significant relationship age
group of the respondents and balancing both life & work.
8.4 ANOVA:
The below table of ANOVA shows that there is a
significant mean difference between age of the
respondents with regularity in spending time for relaxation
and there is significant mean difference between age of
the respondents with time spent to balance both life and
work.
Table 4: ANOVA Test
Variable
1
Variabl
e 2
Sourc
e
D
F
S
S
MS
F-
Rati
o
Resu
lt
Age of
the
Responde
nts
Regular
ity in
spendin
g Time
for
Relaxati
on
Betwe
en
Group
s
2
1
5
7.50
2
8.26
6
Yes
Withi
n
Group
s
57
5
1
.908
Age of
the
responde
nts
Time
Spent to
balance
both life
& Work
Betwe
en
Group
s
2
5.
2
2.61
8
3.32
0
Yes
Withi
n
Group
s
57
4
4
.789
9. Recommendations
The employees must give importance to time management
techniques thereby they can complete their work within
the specified time. Many tasks can be delegated to
subordinates without losing effectiveness so that we can
reduce the overload of work. Adopt the work to home
transition strategy. It means instead of carrying the
pressures of the work to home, the suggestion is to start
the unwinding process during the work day and enter the
home in a relaxed and peaceful mind. Giving counseling
to the employees when they face problems, because
counseling is the discussion of a problem that usually has
emotional content with an employee in order to help the
employee cope within better. The organization must
introduce Employee Assistance Programmes (EAPs) and
stress control workshops accordingly to the level of
employees, because there is a strong relation between the
level of stress and level of employees. EAP includes
counseling employees who seek assistance on how to deal
with alcohol and drug abuse, managing personal finances,
handling conflicts at the work place, dealing with marital
and other family problems, and coping with health
problems. Engaging the bored employee in aerobic
exercise, because it stimulates the brain and the body.
Also the employee must do meditation and yoga in their
daily life.
10. Conclusion
Stress in the work place has become the black plague of
the present century. Much of the stress at work is caused
not only by work overload and time pressure but also by
lack of rewards and praise, and more importantly, by not
providing individuals with the autonomy to do their work
as they would like. Since the company is finance oriented,
the management should arrange some stress managing
programmes for their employee periodically. Organization
must begin to manage people at work differently, treating
them with respect and valuing their contribution. If we
enhance the psychological well being and health of the
employees, in the coming future the organization would
make more revenue as well as employee retention.
Because it is said that, “A Healthy Employee is a
Productive Employee”.
11. Future Enhancements
The scope of the present study is limited, and hence there
is an ample opportunity for the researcher to focus more
other variables relative to stress.
12. Abbreviations Used
MS: Mean square
SS: Sum of squares
C.V: Calculated value
DF: Degrees of freedom
L.O.S: Level Of Significance
T.V: Table Value
160
International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064 
Volume 2 Issue 8, August 2013 
www.ijsr.net 
References
[1] Stephen P. Robbins, “Organizational Behaviour”,
Prentice Hall, U.K.1999
[2] Aswathappa. K, “Organizational Behaviour”,
Himalaya Publishing House
[3] Cooper. C. L. and Marshall. J, “Understanding
Executive Stress”, The McMillan Press Ltd, 1978
[4] Kothari. C. R, (2004) ‘Research Methodology –
methods and techniques”, New Age International
Publishers
[5] Paul Hersey, Kenneth H. Blanchard, Dewey E.
Johnson – “Organizational Behaviour”, Prentice Hall
of India Pvt. Ltd, 1998. Lazarus, R.S., 1966,
Psychological Stress and Coping Process. McGraw
Hill, New York
[6] Latha, G. And Panchanatham, N., 2007, Job Stress
Related Problems and Coping Strategies. J. Com.
Gui. Res., 24(3):235-242
[7] Bhatia, P. And Kumar, A., 2005, Occupational Stress
and burn out in industrial employees. Indian Psy.
Rev., 64(4): 191-198
[8] Chand, P., 2006, Psychological factors in the
development of work stress. J. Com. GUI. Res.,
23(2): 178-186
Authors Profile
R. Gomathi, received BBM, MBA & M.Phil
degrees from Bharathiar University,
Coimbatore in 2001, 2003 & 2008 respectively.
During 2005-2009 she was working with
Bharathiar University Arts & Science College,
Gudalur, and The Nilgiris as a Lecturer in Management
Department. Now she is associated with Department of
Management Studies in Surya Engineering College, Erode
as an Assistant Professor.
R. Deepika, received B.com (CA) degree from
Bharathiar University, Coimbatore in 2010 and
MBA from Anna University, Chennai in 2012.
Now she is working as an Admin Executive in
Beta Technologies Pvt.Ltd, Coimbatore.
161

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A Study on Stress Management among Employees at Sakthi Finance Limited, Coimbatore

  • 1. International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064  Volume 2 Issue 8, August 2013  www.ijsr.net  A Study on Stress Management among Employees at Sakthi Finance Limited, Coimbatore R. Gomathi1 , R. Deepika2 1 Assistant Professor, Department of Management Studies, Surya Engineering College, Erode 2 Admin Executive, Beta Technologies Pvt. Ltd, Coimbatore, India Abstract: Stress has become a major concern of the modern times as it can cause harm to employee’s health and performance. Work related stress costs organization billions of dollars each year through sickness, turnover and absenteeism. So it becomes necessary for every organization to know the factor causing stress among the employees as well as how they cope up with stress to make the employee more participative and productive. This research study was conducted to find out the factor causing stress among employees and to know how they cope up with stress. The Research design used was a descriptive research. The primary data has been collected through a questionnaire method. The sample design used in the study was Convenience Sampling Technique with a sample size of 60. The collected data has been analysed through various tools like Percentage Analysis, Chi- Square Test & ANOVAs, and Factor Analysis. Keywords: Stress, Coping Strategies, Employee Health, Performance 1. Introduction The present world is fast changing and there are lots of pressures and demands at work. These pressures at work lead to physical disorders. Stress refers to individual’s reaction to a disturbing factor in the environment. It is an adaptive response to certain external factor or situation or what can be called environmental stimuli as reflected in an opportunity, constraint, or demand the outcome of which is uncertain but important. The main purpose of stress management is to manage and reduce the stress through suitable coping up techniques. This study would help the management as well as the employees to identify the factors causing stress and coping strategies to be followed. 2. Stress Management Stress is an experience that creates physiological and psychological imbalances within a person. It is a body reaction to any demands or changes in its internal and external environment, such as temperature, pollution, humidity and working conditions, it leads to stress. In these days of competition when one wishes to surpass what has been achieved by others, leading to an imbalance between demands and resources, it causes psychological stress. Thus, stress is a part and parcel of everyday life. Selye has defined stress as “the non-specific response of the body to any demand made upon it”. 3. Managing Stress Every responds to stress in a different way, it is only by understanding the nature of individual responses that you can start fighting stress yourself and others. Reduction or elimination of stress is necessary for psychological and physical well being of an individual. Efficiency in stress management enables the individual to deal or cope with the stressful situations instead of avoidance. Strategies like tie management, body-mind and mind-body relaxation exercise, seeking social support help individual improve their physical and mental resources to deal with stress successfully. Apart from helping employees adopt certain coping strategies to deal with stress providing them with the service of counselor is also useful. Many strategies have been developed to help manage stress in the work place. Some are strategies for individuals, and other is geared toward organizations. 3.1 Coping Strategies at the Organizational Level  Organizational Role Clarity  Job Redesign  Stress Reduction and Stress Management Programmes  Supportive organizational climate  Counselling 3.2 Coping Strategies by Individuals  Relaxation  Time management  Meditation  Support group  Exercise  Distraction 4. Review of Literature The earlier studies made on stress among the employees are briefly reviewed here. Arthur (1987) says that stress is inherent to managerial work, role conflict and role ambiguity are two primary causes of the stress experienced by managers. Some form of goal setting program, variable performance appraisal system and a formalized reward system will do much to reduce level of managerial stress. Madhu et al. (1990) conducted a study on role stress: differential influences of some antecedent factors. 173 managerial personnel from steel organization and 76 from petroleum organization participated in the study. It was found that the petroleum organization has acclimate which would assist the employees in stress reduction where as the steel organization may not have developed such a climate. Tharakan (1992) studied on 158
  • 2. International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064  Volume 2 Issue 8, August 2013  www.ijsr.net  occupational stress and job satisfaction among working women. He observed that professional women experienced greater work related stress than non- professional women. The expectation of technocrats was much higher than the non-technocrats. 5. Company Overview Sakthi Finance Ltd was promoted by Dr.N.Mahalingam during the year 1955 in the name of “The Pollachi Credit Society Private Limited”. The company later converted into a Public Ltd as “Sakthi Finance Limited” on 27th July 1967. The company came out with its first public issue of equity shares in 1984 and rights issue in 1986. The second & third rights issues were floated in 1933 and 1995 with over wheeling response from investors. Company’s business currently involves acceptance of the deposits, non-convertible debentures, hire purchases financing of commercial vehicles, machinery etc. Mortgage financing and other finance related activities with its main focus on the financing of used commercial vehicles are its main lending activities. At present the company has 35 branches. The major area of application of funds of Sakthi Finance Limited as deployment in hire purchase business and the major source of income to company was derived from the financial charges on hire purchase. The company was having a good operational efficiency and showing a positive growth year by year on all parameter. They registered with RBI department of Non-Banking Supervision. 5.1 Various Departments in Sakthi Finance Ltd  Customer Acquisition and Retention (CARE)  Customer Appraisal Process (CAP)  Customer and Asset Management Process (CAMP)  Finance and Accounts  Human Resource(HR)  Enterprise Wide Solutions (EWS)  Office of Strategic Management (OSM) 5.2 Services of Sakthi Finance  Vehicle Financing  Commercial Vehicle Financing  Equipment Financing  Deposits / NCDs 6. Objective of the Study  To study the various factors causing stress among the employees.  To study the coping up techniques as how they overcome stress.  To give constructive suggestion to the management as how to minimize stress. 7. Research Methodology The research design undertaken for this study was Descriptive Research. The data was collected from both primary and secondary sources. The sample size chosen for this study is 60. The sampling method used to identify the representative sample was “Convenience Sampling”. Initially pilot study has been conducted among 10 respondents in Sakthi Finance Ltd using structured questionnaires and the opinions were recorded using likerts five point scale and the result was validated using Cronbach’s Alpha Test. 7.1 Cronbach’s Alpha Test Table 1: Reliability Statistics Cronbach’s Alpha Cronbach’s Alpha Based on Standardized Items N of Items .782 .802 50 In this study, the following analysis had been used by the researcher.  Simple Percentage Analysis  Factor Analysis  Chi-Square Test  ANOVA 8. Data Analysis and Findings 8.1 Percentage Analysis: Most of the respondents moderately agreed that they will not get depressed when someone finds fault in their job. Most of the respondents are not always overloaded with work & they are moderately agreed that they are not get irritated because of routine work system. Most of the respondents moderately agreed that they are clear with job objectives. Most of the respondents agreed that the culture value system followed in the organization is good. Most of the respondents are getting adapted to the new technology easily. Most of the respondents moderately agreed that the company allows them to learn their work and supports them in all aspects and time pressure is not a constraint to complete the work. Most of the respondents felt that the work place is quite airy. Most of the respondents felt that the work place is free from pollution. 8.2 Factor Analysis: H0: The factor analysis is not valid. H1: The factor analysis is valid. Table 2: KMO and Bartlett’s Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .649 Bartlett's Test of Sphericity Approx. Chi-Square 1028.869 Df 435 Sig. .000 From the factor analysis it can be interpreted that the relationship factor, time factor, psychological factor, personal factor and working environmental factor had a high impact on managing the stress. 159
  • 3. International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064  Volume 2 Issue 8, August 2013  www.ijsr.net  8.3 Chi-Square test: The following table 2 represents the Chi- square analysis. Table 3: Chi-Square Analysis Table  Variable 1 Variable 2 DF C.V Pearson Chi- square (2-sided) Result Educational Qualification Adaptation to New Technology 8 9.202 .326 No Designation Co- operation from Superiors 10 8.955 .0536 No Designation Work Pressure 20 16.714 .671 No Educational Qualification Planning of Work 6 1.446 .963 No Age group of the respondents Balancing both Life & Work 6 8.042 .235 No It is found from Chi square analysis (Table 2) that there is no significant relationship between the educational qualification and adaptation to new technology and planning of work, and there is no significant relationship between designation and Co-operation from superiors and work pressure and there is no significant relationship age group of the respondents and balancing both life & work. 8.4 ANOVA: The below table of ANOVA shows that there is a significant mean difference between age of the respondents with regularity in spending time for relaxation and there is significant mean difference between age of the respondents with time spent to balance both life and work. Table 4: ANOVA Test Variable 1 Variabl e 2 Sourc e D F S S MS F- Rati o Resu lt Age of the Responde nts Regular ity in spendin g Time for Relaxati on Betwe en Group s 2 1 5 7.50 2 8.26 6 Yes Withi n Group s 57 5 1 .908 Age of the responde nts Time Spent to balance both life & Work Betwe en Group s 2 5. 2 2.61 8 3.32 0 Yes Withi n Group s 57 4 4 .789 9. Recommendations The employees must give importance to time management techniques thereby they can complete their work within the specified time. Many tasks can be delegated to subordinates without losing effectiveness so that we can reduce the overload of work. Adopt the work to home transition strategy. It means instead of carrying the pressures of the work to home, the suggestion is to start the unwinding process during the work day and enter the home in a relaxed and peaceful mind. Giving counseling to the employees when they face problems, because counseling is the discussion of a problem that usually has emotional content with an employee in order to help the employee cope within better. The organization must introduce Employee Assistance Programmes (EAPs) and stress control workshops accordingly to the level of employees, because there is a strong relation between the level of stress and level of employees. EAP includes counseling employees who seek assistance on how to deal with alcohol and drug abuse, managing personal finances, handling conflicts at the work place, dealing with marital and other family problems, and coping with health problems. Engaging the bored employee in aerobic exercise, because it stimulates the brain and the body. Also the employee must do meditation and yoga in their daily life. 10. Conclusion Stress in the work place has become the black plague of the present century. Much of the stress at work is caused not only by work overload and time pressure but also by lack of rewards and praise, and more importantly, by not providing individuals with the autonomy to do their work as they would like. Since the company is finance oriented, the management should arrange some stress managing programmes for their employee periodically. Organization must begin to manage people at work differently, treating them with respect and valuing their contribution. If we enhance the psychological well being and health of the employees, in the coming future the organization would make more revenue as well as employee retention. Because it is said that, “A Healthy Employee is a Productive Employee”. 11. Future Enhancements The scope of the present study is limited, and hence there is an ample opportunity for the researcher to focus more other variables relative to stress. 12. Abbreviations Used MS: Mean square SS: Sum of squares C.V: Calculated value DF: Degrees of freedom L.O.S: Level Of Significance T.V: Table Value 160
  • 4. International Journal of Science and Research (IJSR), India Online ISSN: 2319‐7064  Volume 2 Issue 8, August 2013  www.ijsr.net  References [1] Stephen P. Robbins, “Organizational Behaviour”, Prentice Hall, U.K.1999 [2] Aswathappa. K, “Organizational Behaviour”, Himalaya Publishing House [3] Cooper. C. L. and Marshall. J, “Understanding Executive Stress”, The McMillan Press Ltd, 1978 [4] Kothari. C. R, (2004) ‘Research Methodology – methods and techniques”, New Age International Publishers [5] Paul Hersey, Kenneth H. Blanchard, Dewey E. Johnson – “Organizational Behaviour”, Prentice Hall of India Pvt. Ltd, 1998. Lazarus, R.S., 1966, Psychological Stress and Coping Process. McGraw Hill, New York [6] Latha, G. And Panchanatham, N., 2007, Job Stress Related Problems and Coping Strategies. J. Com. Gui. Res., 24(3):235-242 [7] Bhatia, P. And Kumar, A., 2005, Occupational Stress and burn out in industrial employees. Indian Psy. Rev., 64(4): 191-198 [8] Chand, P., 2006, Psychological factors in the development of work stress. J. Com. GUI. Res., 23(2): 178-186 Authors Profile R. Gomathi, received BBM, MBA & M.Phil degrees from Bharathiar University, Coimbatore in 2001, 2003 & 2008 respectively. During 2005-2009 she was working with Bharathiar University Arts & Science College, Gudalur, and The Nilgiris as a Lecturer in Management Department. Now she is associated with Department of Management Studies in Surya Engineering College, Erode as an Assistant Professor. R. Deepika, received B.com (CA) degree from Bharathiar University, Coimbatore in 2010 and MBA from Anna University, Chennai in 2012. Now she is working as an Admin Executive in Beta Technologies Pvt.Ltd, Coimbatore. 161