1. 5
01st November 2011

2. 1. Google – The real life checkout
The real life checkout was launched by Google to show exactly
annoying checkout experiences online can be and promote there
analytics tool to make your website more user friendly.
This shows the online experience played out in real life….

3. 1. Google – The real life checkout
http://www.youtube.com/watch?v=3Sk7cOqB9Dk&feature=player_embedded

4. http://www.youtube.com/watch?v=O8jFHBXtZOs
2. Male Cancer Awareness Campaign
Glamour model, Rhian Sugden, is fronting a bold new
marketing campaign for the charity Male Cancer Awareness
Campaign (MCAC) which sees her touch herself on camera
with a dramatic twist. The educational viral film aims to
eliminate the embarrassment surrounding young men -
particularly 18-35 year olds - checking themselves and
understanding the early signs for testicular cancer. It has
been created by advertising agency JWT London and
directed by world renowned photographer and director
Rankin. Both JWT London and Rankin created the viral on a
pro-bono basis.

5. 2. Male Cancer Awareness Campaign

6. 3. E Bay Window Shopping
E Bay brought the concept of window shopping to a whole new level
by installing “shoppable” storefront windows….
It is known as the inspiration wall which allows direct transactions on
mobile devices using QR codes.

7. 3. E Bay Window Shopping
http://www.youtube.com/watch?v=bCM0bgnpEoU&feature=player_embedded

8. 4. The Volkswagon Beetle Relaunched
Volkswagon relaunch the beetle, same soul, different shell. The 2012
model is aiming at a more masculine audience .
They launched using traditional media but the campaign was brought
to life via an augmented reality app for iphone and tablet

9. 4. The 2012 Beetle
http://www.youtube.com/watch?feature=player_embedded&v=KRA0SZhKNyo

10. 5. Jordan Melo M8 –Projection Mapping
After launching Jordan MELO M8 on 12th October, Nike produced
something a little different with projection mapping, this time
throwing in water.
The whole thing is projected onto water fountains, which perfectly
complement the movement and desired effects to create
something pretty special for your eyes…

11. 5. Jordan Melo M8 –Projection Mapping
http://www.youtube.com/watch?v=naJVL5GfSCQ&feature=player_embedded