LWC17 全球圖書館數位化(Digital Shiftin LibrariesWorldwide) 報告人：OverDrive 國際業務代表 Winnie Li

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Digital Shift in Libraries Worldwide
Winnie Li
國際事業總代表
2016年6月17日
全球圖書館數位化

1
大綱
I. Growth in eBook usage
電子書使用率成長
II. Shift from paper to digital
從紙本轉移到電子
III. Who is OverDrive & how does it work?
OverDrive 做些什麼? 如何運作?
IV.Libraries’ best practices in the digital era
在圖書館如何實踐數位化

2
大綱
OverDrive做些什麼? 如何運作?

3
*Statistica
1. In 2013, mobile phones surpassed PCs as the most common web access device
worldwide [Gartner]
2. The number of smartphones exceeds 1.82 billion units worldwide [Gartner]
3. Apple and Samsung make up almost 50% of the smartphone market [CMSWire]
網路及手機使用的快速成長

4
Source: eMarketer, Feb, 2016
77.00%
78.00%
79.00%
80.00%
81.00%
82.00%
83.00%
240
245
250
255
260
265
270
275
280
2014 2015 2016 2017 2018 2019 2020
Millions
US Mobile Phone Users and Penetration
Mobile Phone Users % of Population
1. Mobile phones have become primary media device.
2. More and more people in the US are relying on their mobile devices for reading.
3. This year, nearly one in 10 US internet users (11.7%) will go online exclusively
through a mobile device.
多數美國人使用的行動載具

5
Source: Taiwan Network Information Center (TWNIC), “A Survey on
Broadband Internet Usage in Taiwan”, Aug 27, 2015
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Mobile Phone
Desktop
Laptop
Tablet
Connected TV
Portable game consoles
Other
Mobile
Phone
Desktop Laptop Tablet
Connected
TV
Portable
game
consoles
Other
% of respondents 68.80% 56.30% 22.40% 17% 0.30% 0.10% 0.10%
% of respondents
台灣的使用網路行動載具狀況

6
美國出版商銷售量成長
2006: $54 million
> 1% of trade book sales
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2006 2007 2008 2009 2010 2011 2012 2013 2014
 Average 9% YoY Growth 2006 – 2008
 Revenue Tripled in 2009
 Average 125% YoY Growth 2009 - 2014
2014: $3.4 billion
26% of trade book sales

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2013 2014 2015
Revenue TWD 105,439,000 140,260,000 201,757,000
Number of Publishers 18 27 27
0
50,000
100,000
150,000
200,000
250,000
0
5
10
15
20
25
30
Revenue TWD Number of Publishers
Source: 財政部營利事業家數及銷售額資料庫, April 2016
單位：千元單位：家
台灣的電子書市場
• Average YoY Growth of 38.4%
• ~1% - 2% of trade sales in domestic market

8
大綱

9
American Library Association Digital Inclusion Survey:
• Virtually all libraries (98%) offer free public Wi-Fi access;
• Close to 90% of libraries offer basic digital literacy training,
and 62 % of libraries support training related to new
technology devices;
• 45% of libraries provide early-learning technologies for pre-
K children;
• Digital content offerings also continue to climb, with more
than 90 percent of public libraries offering e-books
Source: 2014 Digital Inclusion Survey National Report
圖書館提供讀者更多元的服務與協助

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8 Benefits of digital lending:
1. Positions the library as an innovator in the community
2. Reach and engage more readers in the community
3. Expand resources without dedicating additional space or staff
4. Allows library to continue to play a critical role in the community as technology and
reading preferences evolve
5. Anytime, anywhere access for your users
6. Users can personalize their reading experience (font, background, multilingual UI’s,etc.)
7. Automatic returns – no late fees
8. Titles can never be lost or stolen
© OverDrive, Inc. All RightsReserved.
打破圖書館的實體侷限

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2015 statistics of OverDrive:
• 169 million checkouts (24% increase)
• 16 libraries facilitated more than 1 million digital
checkouts from their individual collections
0
20
40
60
80
100
120
140
160
180
2012 2013 2014 2015
World Digital Checkouts
Yearly Checkouts (in million)
數位資源的大幅成長

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+34,000 libraries and schools worldwide
offer eBooks, audiobooks and more:
• 90+% of public libraries in USA and
Canada
85% in Australia
2,000+ in UK and Ireland
圖書館成為主要的數位資源提供者

13
大綱
OverDrive 做些什麼? 如何運作?

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OverDrive 做些什麼?
OverDrive is a global digital distribution platform for eBooks, audiobooks and
streaming video.

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OverDrive 服務的圖書館

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1. A unique virtual library for your library
 One-Step Checkout™
 Customized, responsive website
2. Selection from diverse catalog
 Purchasing is easy with our online collection
development portal
 Expert assistance available
3. Users can browse, check out and read titles on any
device, any time, anywhere
 Read or listen instantly in browser with
OverDrive Read and OverDrive Listen or by
using the top-rated, free OverDrive app
OverDrive 提供什麼服務給圖書館?

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如何執行
Titles can be accessed on a wide range of popular devices

18
大綱
圖書館數位化實踐的成功秘诀

19
1. Start, first 開始
2. Content
3. Technology
4. Training
5. Promotion

20
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Cuyahoga County Public Library Digital Circulation
第一步．從小館藏開始，慢慢地茁壯(特定主題、特定選書方向…等)

21
1. Start, first
2. Content 內容
3. Technology
4. Training
5. Promotion

22
紐約時報暢銷書榜的電子書增长情况

23

24

25

26
为全球讀者提供優質的閱讀內容

27© OverDrive, Inc. All RightsReserved.

28
Traditional Chinese titles

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International favorites

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Learning resources

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Approximately 15% of our catalogue is now comprised of
international/non-English content
OverDrive now has local reps in Asia sourcing native content.
• Simplified Chinese
• Traditional Chinese
• Japanese
• Korean
• Russian
• Spanish
• French
• German
• Italian
• Arabic
* Title count as of April 2016. Availability subject to geographic sales rights.
1.3 M titles available for Taiwan.
非英語資源快速成長中

32
1. Start, first
2. Content
3. Technology 科技
4. Training
5. Promotion

33
OverDrive 提供的科技服務
As the leading supplier, we simplify the
experience for readers:
 eBooks, audiobooks and streaming
video all on one customized platform:
Expand your offerings with multiple
formats on a single website
 Compatible with most major devices,
including iPhone®, iPad®, Android™,
Windows® 8 and Chromebook™
 The largest catalog of eBooks,
audiobooks and streaming video to
meet all your readers’ needs

34
少兒和青少年圖書館專屬網頁
The eReading Room for Kids or Teens is a
safe environment within your digital
collection:
 Searches performed within the
eReading Room will return only
approved kid or teen content
 Can be split into two separate websites
– one for kids, one for teens – to ensure
your younger patrons are enjoying only
the most appropriate titles
 Kid and teen-friendly design provides a
welcoming atmosphere and unique
user experience
 Titles can be sorted by reading level and
other metrics
 Build a custom collection tailored to
your kid and teen users’ reading habits
 Filter-by-subject tool lets kids and teens
quickly find the kind of titles they want

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 Link directly to eBooks
 Overdrive APIs enable digital and physical
collections to be integrated, and searchable
through a single operation
 Title search, title information, holds and
checkouts all on the same website
通過OPAC一站式檢索圖書館目錄

36
OverDrive Marketplace reports
help librarians evaluate their digital collection’s
activity and make informed purchases, to
maximize their return on investment:
 Collection usage
 Website stats
 Purchases & subscriptions
 User stats
提供多角度的數據資料，提供館員服務政策的參考

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提供多角度的數據資料，提供館員服務政策的參考

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1. Start, first
2. Content
3. Technology
4. Training 教育訓練
5. Promotion

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支援與服務
 Direct support from our expert staff
Account Specialist – Website assistance, MARC
records, authentication options and more
Collection Development Specialist – Help navigate
OverDrive Marketplace and create curated lists –
your own personal shopper
 Training – On-demand training sessions
 Collection development tools and personalized advice
from our experienced team of librarians who can help
you choose the right content
 Partner Portal
Learning Center webinars
Free marketing and outreach materials

40
1. Start, first
2. Content
3. Technology
4. Training
5. Promotion 推廣方式

41
推廣你的數位資源
OverDrive provides libraries with customized
marketing materials and best practices to help increase
awareness of libraries’ digital services:
 Distribute and display printed materials in high-
traffic areas of your library and community
 Place a link on your homepage to direct users to
your digital content
 Special programming and events
 Helpful tutorials and ready-to-use resources for
your social media pages
 Promotion via press releases and email marketing

42
OverDrive-sponsored a Facebook campaign:
• Facebook ad ran from 3/21/2016 – 3/31/2016
• Reached 117,811 end users
• 5,000 website clicks
• 400% increase in patron activities
• 400% increase in daily checkouts
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
20-Mar
21-Mar
22-Mar
23-Mar
24-Mar
25-Mar
26-Mar
27-Mar
28-Mar
29-Mar
30-Mar
31-Mar
Unique Daily Patron Activity Circulation Acvitity By Day (Unique Checkouts)
運用社群媒體推廣數位資源

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Big Library Read & Book Clubs (唯一的全球性讀書俱樂部)
According to BookBrowse, 22% of readers belong to at least one digital
Book Club with friends and family (Book Clubs in the USA, July 2015).
The Book Club Model allows libraries to serve their communities through long and short-term
bulk sales. Now you can support your book clubs and community reading programs with eBooks.

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推廣你的數位資源
The San Antonio Public Library has installed
two OverDrive Media Stations at the San
Antonio International Airport
OverDrive Media Station allows
patrons to browse a custom
version of library’s digital catalog
via an in-library touchscreen

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OverDrive 兩年一度的年會活動
Our international user group conference for OverDrive partners
 Education and best practices from leading librarians
 Networking with OverDrive partner libraries and publishers
 Fun events and activities

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 74-foot 16-wheeler that travels North
 America promoting digital lending services
 Educates users and OverDrive partner staff members on accessing digital
content and operating devices
 650 events and 200,000+ visitors since 2008
展覽巴士主動推廣更多認識與體驗

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總結
A World Enlightened by Reading.
Digital content represents an exciting opportunity for
libraries to embrace change and continue to fill a crucial
role in their communities.
謝謝！
wli@overdrive.com

LWC17 全球圖書館數位化(Digital Shiftin LibrariesWorldwide) 報告人：OverDrive 國際業務代表 Winnie Li

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LWC17 全球圖書館數位化(Digital Shiftin LibrariesWorldwide) 報告人：OverDrive 國際業務代表 Winnie Li