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HootSuite Enterprise	
  
Revolutionizing Social Communication for Enterprise Teams	
  


hootsuite.com/enterprise
twitter.com/HootBusiness
Facebook.com/HootSuiteBusiness
	
  

twitter.com/HootBusiness    facebook.com/HootSuiteBusiness      slideshare.com/hootsuite   blog.hootsuite.com
Revolutionizing Social Communication

      	
  
      The world’s best brands manage top social
      networks using HootSuite...




                                     II. Celtuce wattle seed 




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Partnering with the Best

      	
                                  Charter	
  Member	
  -­‐	
  Cer<fied	
  Developer	
  Program	
  
                                          HootSuite	
  is	
  one	
  of	
  only	
  four	
  Charter	
  Members	
  of	
  
                                          LinkedIn’s	
  Cer:fied	
  Developer	
  Program	
  

                                          Exclusive	
  Launch	
  Partner	
  
                                          HootSuite	
  was	
  TwiNers	
  exclusive	
  launch	
  partner	
  for	
  their	
  
                                          Promoted	
  Tweets	
  product	
  

                                          Preferred	
  Development	
  Consultant	
  
                                          HootSuite	
  works	
  closely	
  with	
  Facebook	
  to	
  integrate	
  the	
  
                                          latest	
  func:onality	
  

                                          Launch	
  Partner	
  for	
  Google+	
  Pages	
  
                                          “[HootSuite	
  was]	
  selected	
  based	
  on	
  their	
  extensive	
  
                                          experience	
  helping	
  brands	
  and	
  businesses	
  manage	
  and	
  
                                          analyze	
  their	
  presence	
  on	
  social	
  networks.”	
  -­‐	
  Google	
  


twitter.com/HootBusiness   facebook.com/HootSuiteBusiness                 slideshare.com/hootsuite                blog.hootsuite.com
Building Great Audiences

      	
  



    Average
    Twitter
     User

     Average
    HootSuite
      User

                   …working together with
                   the top influencers.




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Around the World

      	
  




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
HootSuite Enterprise

      	
  
      HootSuite provides sophisticated tools for
      desktop management and reporting...




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
HootSuite Mobile

      	
  
      HootSuite has an enterprise-ready,
      industry leading desktop application...
 right-sized mobile
                                        …and
                                         applications running on
                                     all major mobile platforms.




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Unmatched Global Reach

      	
  


With more than
3 million of the
  worlds most
influential social
users, HootSuite
has unmatched
 global reach.




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Empowering Social Business

      	
  



        HootSuite is being




                                                                                          Develop
                                                                                          Researc nt	
  
        used across the




                                                        	
  
                                                   Sales
       social enterprise,




                                                                                                 me
                                                                                                  h	
  &	
  	
  
       driving engagement
          in all facets of
          organizations.


                                                                  Finance	
  &	
  
                                                                  Accoun<ng	
  


twitter.com/HootBusiness   facebook.com/HootSuiteBusiness      slideshare.com/hootsuite     blog.hootsuite.com
Pillars of Social Business

      	
  




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Pillars of Social Business

             	
                                                                                                                                    Op:ona




                                                                             Collabora<on	
  
                    Message	
  Scheduling	
                     ✔	
                             Message	
  Assignments	
                 ✔	
  
 Engagement	
  

                                                                                                                                                   	
  
                                                                                                                                                   Use	
  this
                    Geo	
  Targe:ng	
                           ✔	
                             Shared	
  Search	
  Streams	
            ✔	
       next	
  4	
  
                    Bulk	
  Messaging	
                         ✔	
                             Advanced	
  Team	
  Permissions	
   ✔	
            To	
  go	
  de

                    Real-­‐Time	
  Search	
                     ✔	
                             Enterprise-­‐wide	
  Scalability	
       ✔	
  

                    Quick	
  &	
  Custom	
  Repor:ng	
          ✔	
                             Limited	
  Permissions	
  seZng	
        ✔	
  
 Analy<cs	
  




                                                                             Security	
  
                    30+	
  Drag	
  and	
  Drop	
  Modules	
   ✔	
                               Secure	
  Profiles	
                      ✔	
  
                    Google,	
  TwiNer,	
  FB	
  &	
  Owly	
     ✔	
                             HTTPS	
                                  ✔	
  
                    Automated	
  Sharing	
                      ✔	
                             Financial	
  Compliance	
                ✔	
  


twitter.com/HootBusiness                    facebook.com/HootSuiteBusiness                      slideshare.com/hootsuite      blog.hootsuite.com
Engagement

      Streamline your social outreach and optimize your
      	
  
      brand visibility across social channels.
       •    Quickly find and interact
            with relevant conversations
            across all major networks

       •    Draft, review and schedule
            process for both instant and
            timed messages

       •    Search streams to track
            specific engagement types

       •    Message and task
            assignments for large,
            distributed teams

twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Collaboration

      Coordinate social media activity
      	
  
      across your entire organization. 
       •    Collaboratively post updates
            to multiple social networks
            via web & mobile

       •    Simple and robust controls
            to add or remove team
            members at any time

       •    Monitor and assign
            messages to various
            divisions for follow-up

       •    Scalable – Built to grow
            with your team

twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Security

      Industry leading tools to protect
      	
  
      your team and brand’s social assets: 
       •    Role-based team profiles
            include permission
            management

       •    Secure cloud-based
            infrastructure and HTTPS
            connections

       •    Secure customer profiles
            help prevent messages
            reaching the wrong
            recipient



twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Analytics

      Track your campaigns across
      	
  
      networks and meet objectives. 
       •    Over 30 social analytic
            report modules including
            Facebook Insights and
            Google Analytics

       •    Automatically send custom
            reports to multiple team
            members

       •    Leverage partner
            integrations to more digital
            marketing and analytics
            platforms


twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Integration Partners (API + SDK)

  	
  




twitter.com/hootbusiness   facebook.com/hootSuitebusiness   slideshare.com/hootsuite   blog.hootsuite.com
Education & Customized Training

  	
                                 	
  
                                     	
  
                                     	
  
                                HootSuite	
  
                           Professional	
  Services	
           Customized Training
                                     	
                         Programs and Support.


                    HootSuite	
  Enterprise	
  Training	
  
                                                                       Live Product-Specific
                                        	
  
                                                                       Training Sessions.


                           HootSuite	
  University	
  
                                                                                 On-Demand
                                        	
  
                                                                                 Webinars.



twitter.com/hootbusiness       facebook.com/HootSuiteBusiness     slideshare.com/hootsuite   blog.hootsuite.com
Overview: Support & Training	
  

      Onboarding and Training
      •    Setup: dedicated Account Manager
      •    HootSuite University: On-demand training
      •    Live Training: e.g. Using HootSuite for Customer Service
      •    Professional Services


      Ongoing Support
      •    Phone Support: Dedicated Account Manager
      •    Web Support: Tier-one Online Ticketing and Status
      •    Social Media Support: Support Rangers




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Professional Services	
  

      Let our team help your team succeed
      •    Ramp Up Social Media
           Management Capabilities

      •    Setup for Success with
           Dashboard Optimization

      •    Tailor ROI Measurement and
           Analytics Enhancements

      •    Solution-specific Team
           Training

      •    Add HootSuite as a Virtual
           Team Member(s)

twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
HootSuite University

      	
  
      Your online certification program and
      social media education center.

      Included:

       •     Online product training

       •     HootSuite Certification

       •     24 hour, on-demand
             educational resource




twitter.com/HootBusiness    facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Case Study

      	
  
      MTV
       •     Managing core accounts
             across the MTV portfolio

       •     Event-based teams for Music
             Video, Movie and Music
             Awards

       •     Resulted in topics becoming
             top trends worldwide and in
             specific geos

       •     Custom reports for various
             events and artists allowed
             deep trend exploration

twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Case Study

      	
  
      New York Public Library
       •     Build social brand for the
             library

       •     Increase social engagement

       •     Drive targeted traffic to web
             content

       •     Manage over 100 social
             media accounts with no
             dedicated staff

       •     Scheduling and workflow are
             fundamental to success

twitter.com/HootBusiness    facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Case Study

      	
  
      Guggenheim
       •     Launched partnership with
             YouTube, Intel and HP

       •     More than 500K followers
             worldwide

       •     Connected online and
             offline actions

       •     Allowed team to support
             both campaigns and live
             events in real time




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Case Study

      	
  
      Pepsi
       •     Managing successful global
             Facebook and Twitter
             accounts for Pepsi brands
       •     Event- and campaign-
             based engagement
       •     Higher productivity with
             limited resources
       •     Collaborative workflow for
             multiple products
       •     Ability to quickly act on or
             react to trends
       •     Measure and weight
             activity to inform planning


twitter.com/HootBusiness    facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Take Their Word For It

      	
  
                              “HootSuite is recognized as one of the world’s top
                                             social-media management systems.”

                                                                           Profit Magazine

                   HootSuite named in the top 10 tools for entrepreneurs in 2012

                                                                        Forbes Magazine

  "HootSuite is an essential tool for managing social networks by allowing
  teams to efficiently track conversations and measure campaign results."

                                                            Pete Cashmore, Mashable

twitter.com/HootBusiness   facebook.com/HootSuiteBusiness       slideshare.com/hootsuite   blog.hootsuite.com
Resources

      	
  

      Hootsuite.com

      Library.HootSuite.com

      Blog.HootSuite.com

      @HootSuite

      @HootBusiness




twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com
Thank You!	
  
 Request a demo hootsuite.com/enterprise
 	
  



twitter.com/HootBusiness   facebook.com/HootSuiteBusiness   slideshare.com/hootsuite   blog.hootsuite.com

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Hootsuite enterprise

  • 1. HootSuite Enterprise   Revolutionizing Social Communication for Enterprise Teams   hootsuite.com/enterprise twitter.com/HootBusiness Facebook.com/HootSuiteBusiness   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 2. Revolutionizing Social Communication   The world’s best brands manage top social networks using HootSuite... II. Celtuce wattle seed twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 3. Partnering with the Best   Charter  Member  -­‐  Cer<fied  Developer  Program   HootSuite  is  one  of  only  four  Charter  Members  of   LinkedIn’s  Cer:fied  Developer  Program   Exclusive  Launch  Partner   HootSuite  was  TwiNers  exclusive  launch  partner  for  their   Promoted  Tweets  product   Preferred  Development  Consultant   HootSuite  works  closely  with  Facebook  to  integrate  the   latest  func:onality   Launch  Partner  for  Google+  Pages   “[HootSuite  was]  selected  based  on  their  extensive   experience  helping  brands  and  businesses  manage  and   analyze  their  presence  on  social  networks.”  -­‐  Google   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 4. Building Great Audiences   Average Twitter User Average HootSuite User …working together with the top influencers. twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 5. Around the World   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 6. HootSuite Enterprise   HootSuite provides sophisticated tools for desktop management and reporting... twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 7. HootSuite Mobile   HootSuite has an enterprise-ready, industry leading desktop application... right-sized mobile …and applications running on all major mobile platforms. twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 8. Unmatched Global Reach   With more than 3 million of the worlds most influential social users, HootSuite has unmatched global reach. twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 9. Empowering Social Business   HootSuite is being Develop Researc nt   used across the   Sales social enterprise, me h  &     driving engagement in all facets of organizations. Finance  &   Accoun<ng   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 10. Pillars of Social Business   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 11. Pillars of Social Business   Op:ona Collabora<on   Message  Scheduling   ✔   Message  Assignments   ✔   Engagement     Use  this Geo  Targe:ng   ✔   Shared  Search  Streams   ✔   next  4   Bulk  Messaging   ✔   Advanced  Team  Permissions   ✔   To  go  de Real-­‐Time  Search   ✔   Enterprise-­‐wide  Scalability   ✔   Quick  &  Custom  Repor:ng   ✔   Limited  Permissions  seZng   ✔   Analy<cs   Security   30+  Drag  and  Drop  Modules   ✔   Secure  Profiles   ✔   Google,  TwiNer,  FB  &  Owly   ✔   HTTPS   ✔   Automated  Sharing   ✔   Financial  Compliance   ✔   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 12. Engagement Streamline your social outreach and optimize your   brand visibility across social channels. •  Quickly find and interact with relevant conversations across all major networks •  Draft, review and schedule process for both instant and timed messages •  Search streams to track specific engagement types •  Message and task assignments for large, distributed teams twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 13. Collaboration Coordinate social media activity   across your entire organization. •  Collaboratively post updates to multiple social networks via web & mobile •  Simple and robust controls to add or remove team members at any time •  Monitor and assign messages to various divisions for follow-up •  Scalable – Built to grow with your team twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 14. Security Industry leading tools to protect   your team and brand’s social assets: •  Role-based team profiles include permission management •  Secure cloud-based infrastructure and HTTPS connections •  Secure customer profiles help prevent messages reaching the wrong recipient twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 15. Analytics Track your campaigns across   networks and meet objectives. •  Over 30 social analytic report modules including Facebook Insights and Google Analytics •  Automatically send custom reports to multiple team members •  Leverage partner integrations to more digital marketing and analytics platforms twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 16. Integration Partners (API + SDK)   twitter.com/hootbusiness facebook.com/hootSuitebusiness slideshare.com/hootsuite blog.hootsuite.com
  • 17. Education & Customized Training         HootSuite   Professional  Services   Customized Training   Programs and Support. HootSuite  Enterprise  Training   Live Product-Specific   Training Sessions. HootSuite  University   On-Demand   Webinars. twitter.com/hootbusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 18. Overview: Support & Training   Onboarding and Training •  Setup: dedicated Account Manager •  HootSuite University: On-demand training •  Live Training: e.g. Using HootSuite for Customer Service •  Professional Services Ongoing Support •  Phone Support: Dedicated Account Manager •  Web Support: Tier-one Online Ticketing and Status •  Social Media Support: Support Rangers twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 19. Professional Services   Let our team help your team succeed •  Ramp Up Social Media Management Capabilities •  Setup for Success with Dashboard Optimization •  Tailor ROI Measurement and Analytics Enhancements •  Solution-specific Team Training •  Add HootSuite as a Virtual Team Member(s) twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 20. HootSuite University   Your online certification program and social media education center. Included: •  Online product training •  HootSuite Certification •  24 hour, on-demand educational resource twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 21. Case Study   MTV •  Managing core accounts across the MTV portfolio •  Event-based teams for Music Video, Movie and Music Awards •  Resulted in topics becoming top trends worldwide and in specific geos •  Custom reports for various events and artists allowed deep trend exploration twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 22. Case Study   New York Public Library •  Build social brand for the library •  Increase social engagement •  Drive targeted traffic to web content •  Manage over 100 social media accounts with no dedicated staff •  Scheduling and workflow are fundamental to success twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 23. Case Study   Guggenheim •  Launched partnership with YouTube, Intel and HP •  More than 500K followers worldwide •  Connected online and offline actions •  Allowed team to support both campaigns and live events in real time twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 24. Case Study   Pepsi •  Managing successful global Facebook and Twitter accounts for Pepsi brands •  Event- and campaign- based engagement •  Higher productivity with limited resources •  Collaborative workflow for multiple products •  Ability to quickly act on or react to trends •  Measure and weight activity to inform planning twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 25. Take Their Word For It   “HootSuite is recognized as one of the world’s top social-media management systems.” Profit Magazine HootSuite named in the top 10 tools for entrepreneurs in 2012 Forbes Magazine "HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results." Pete Cashmore, Mashable twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 26. Resources   Hootsuite.com Library.HootSuite.com Blog.HootSuite.com @HootSuite @HootBusiness twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
  • 27. Thank You!   Request a demo hootsuite.com/enterprise   twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com