Den svenska marknaden av Andreas Lundgren, Marknadschef, IBM. Presentationen hölls på IBM Business Partner Summit 2018.

1. IBM Global Business Partners
Let’s put smart to work.Andreas Lundgren, IBM
Marknaden

2. 2
12,854
2017 Global C-suite
Study respondents
2,148 Chief Executive Officers
2,102 Chief Financial Officers
2,139 Chief Human Resources Officers
2,258 Chief Information Officers
2,091 Chief Marketing Officers
2,116 Chief Operations Officers
2,047 Face-to-face meetings
10,807 Live phone interviews
3,144 North America
1,014 Middle East Africa
Middle East
and Africa
1,032 South America
3,457 Europe
1,709 China
1,171 Japan
1,327 Asia-Pacific

3. ©2015 IBM Corporation3
“The biggest threat is new competitors
that aren’t yet classified as competitors.”
Piotr Ruszowski, CMO, Mondial Assistance, Poland

4. ©2015 IBM Corporation4
“The biggest threat is new competitors
that aren’t yet classified as competitors.”
Piotr Ruszowski, CMO, Mondial Assistance, Poland
58%
More competition from
within industry
2017
2015
More competition from
other industries
54%
26%
29%

5. ©2015 IBM Corporation5
New permutations are
emerging out of “old”
industries
CxOs expect industry convergence to have the
biggest impact on their business

6. ©2015 IBM Corporation6
CxOs expect competition in their industry to heat up
“In the wake of digital
disruption, our enterprise has
shifted its strategy to investing
in digital startups as this will
drive information sharing and
innovation.”
Takao Wada
President and Representative Director
PERSOL TEMPSTAFF CO., LTD., Japan Reinventors/Practitioners/
Aspirationals
Deep
Industry knowledge
by leaders is important

7. ©2015 IBM Corporation7
of CxOs plan to expand their partner
network

8. ©2015 IBM Corporation8
of CxOs are experimenting with different
business models or thinking of doing so

9. ©2015 IBM Corporation9
Co-opetition
Co- Creation
Reinventors are far more effective at using data
and insights to discover customer opportunities
Customer feedback loops to quickly develop new
services
A culture that rewards both fast failure and
successful innovation
“The most important
initiative our
organization will
undertake in the near
future is creating new
business models in
partnership with other
companies, and then
replicating and
scaling them.”
Chief Financial Officer
Electronics, Brazil

10. 10
While market factors dominate, importance of people
skills is rising as global skills gap widens
Most important external forces that will impact my enterprise in 2 – 3 years
2013
10
Market factors
2015 2017
Technological factors
People skills
Regulatory concerns
Macro-economic factors
Socio-economic factors
Environmental issues
20122010200820062004
Globalization
Geopolitical factors
69%
63%
61%

11. Den svenska marknaden

13. Sveriges självbild
har fått sig en
törn
Svenska företag har en hög digital
kompetens och är duktiga på att ta
fram strategier, men när det kommet
till genomförande hör företagen till
den sämsta fjärdedelen, enligt Boston
Consulting Group, BCG
Sverige är uruselt på samverkan
mellan privat och offentlig
verksamhet enligt OECD som rankar
Sverige 27:a.
Genomförande och realisering av
innovationer kan vara bättre.
”Ni har alla pusselbitar,
men lägger inte pusslet”

14. What’s trending?!

15. Tillväxten 2018
0,7%
1,8% 2,1%
2,5%
1,3%
1,6%
2013 2014 2015 2016 2017 2018p
IT-budget
Källa: Radar Ecosystem Specilists

16. Tillväxten 2018
3,2%
3,7%
4,6% 4,8%
3,8%
4,4%
2013 2014 2015 2016 2017 2018p
Verksamhetsfinansierad IT
Källa: Radar Ecosystem Specilists

17. Svenska IT-organisationers Strategiska
Prioriteringar
Förvalta befintliga applikationer
Styra egen IT-organisation (governance)
Uppfylla branschspecifika lagar och regler
Stärka verksamhetens konkurrenskraft
Förändra hur IT produceras/levereras
Stödja innovation i verksamheten
Stödja verksamhetsförändringar
Öka digitaliseringsgrad i kärnverksamheten
Optimering, automatisering, effektivisering
Verksamhetseffekt högre prioriterat än traditionella ”IT-uppgifter”
Källa: Radar Ecosystem Specilists

18. Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap
Reaktiv position mot kund
Adresserar kundens IT-organisation
Levererar standardtjänst eller kompetens
Traditionell IT-affärsmodeller (T&M)
Låg grad av tredjeparts-innovation
Proaktiv förståelse av kundens verksamhet
Adresserar verksamhetsprocesser
Värdebaserade affärsmodeller
Mix av egna och tredjeparts-lösningar
Typ av levererat värde
Källa: Radar Ecosystem Specilists

19. Teknik eller resurser genom transaktion Affärsutveckling genom partnerskap
Market outback
Tillväxt < 5%
Vinstmarginal < 5%
Kundnöjdhet 3,3
Market frontier
Tillväxt > 8%
Vinstmarginal > 10%
Kundnöjdhet 3,9
IT-tjänsteleverantörernas befintliga positioner
Källa: Radar Ecosystem Specilists

20. IBM Global Business Partners
IBM - The Cognitive Solution and Cloud platform company
Let’s put smart
to work.