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Oracle analytics -IBANK
1. New wave analytics enable Australian financial
institution to improve customer focus and target
high performance
Summary
Customer-centricity is increasingly important to maintain market share and grow
in the competitive financial services industry. Transforming vast amounts of data
into useful information enables organizations to tailor a mix of products and
services customers truly value.
A leading Australian financial institution realized the potential of analytics to improve
service and advance its competitive position. The client is one of Australia’s largest
financial institutions and among the top 100 financial institutions in the world.