Music video - colour pyschology

1. Colour correction &
colour psychology

2. Colour Correction
What is colour correction?
Colour correction involves altering the hue,
saturation and lightness of an images colour
balance.

3. Colour correction
Hue is the specific colour (eg/ red, blue, green…)

4. Colour correction
Saturation is the intensity of a hue (its purity,
which is diluted by adding grey to it)

5. Colour correction
Luminance = the brightness of a colour from
dark (black) to bright (white)

6. Colour correction
Why do we colour correct?

7. Colour correction
Why do we colour correct?
• To improve footage that hasn’t been properly
white balanced.

8. Colour correction
Why do we colour correct?
• To improve footage that hasn’t been properly
white balanced.
• To change the tone of a shot

9. Colour correction
Why do we colour correct?
• To improve footage that hasn’t been properly
white balanced.
• To change the tone of a shot
• To change how our viewers feel…..

10. Colours can make us feel…
Colour pyschology helps us to understand how
we respond to different colours on a
subconscious level.

11. Colour’s have associations for us
How does this colour make you feel?

12. Colour’s have associations for us
How does this colour make you feel?
• Anger
• Passion
• Warm

13. Colour’s have associations for us
How does this colour make you feel?

14. Colour’s have associations for us
How does this colour make you feel?
• Cool or cold
• Sad
• Calm

15. If you’re interested you should check
out more on http://visual.ly/the-
psychology-of-color

16. Task: check out the 2 videos

17. Think about the videos
colour palette
How does it make you feel?
Does this allude to anything in the lyrics?
How does it create meaning in our audience?