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FINAL.AnnualReport2016.pptx

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FINAL.AnnualReport2016.pptx

  1. 1. Aloha & Welcome Native Hawaiian Hospitality Association’s Annual Report Breakfast December 16, 2016
  2. 2. 2016 NaHHA Board of Directors December 16, 2016 John Aeto – President Principal, The Kalaimoku Group Phil Sammer – Vice President & Treasurer General Manager, ʻIlima Hotel Jace McQuivey – Secretary Vice President & General Legal Counsel, Hawaiʻi Reserves, Inc.
  3. 3. 2016 NaHHA Staff December 16, 2016 Pohai Ryan – Executive Director Malia Sanders – Office Manager & Assistant to Executive Director
  4. 4. 2016 NaHHA Team December 16, 2016 Kaia Consulting – Public Relations, Marketing, Social Media JKL Consulting – Events Kāhea iHawaii Digital – Website Development & Mobile Applications Hiʻilani Shibata – Lead Cultural Trainer *Kumu Joe Recca – Waikīkī Cultural Historian
  5. 5. 2016 NaHHA Overview December 16, 2016
  6. 6. Affiliations & Outreach December 16, 2016
  7. 7. New Partners December 16, 2016  American Indian & Alaskan Native Tourism Association - AIANTA  Mayor’s Office of Culture and Arts - MOCA  Department of Land & Natural Resources  State of Hawaii – DLIR ETF Micro Grant  Association of Hawaiian Civic Clubs  Maui Chamber of Commerce  Pacific Rim Concepts  Military Joint Spouses  Expedia Hawaii  Enterprise Holdings  Maui County  May Day Waikiki  Duke’s Fest  ‘Aha Mele  Mele on the Rooftop  PA‘I Foundation  Star Beach Boys  Hawaiian Oceans  Big Wave Dave
  8. 8. Employment Training Fund December 16, 2016 Date Series/Module Time Location January 12, 2017 S7M1 – ALOHA 8:00a-10:00a Oʻahu – Waikīkī Community Center January 18, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia January 19, 2017 S7M3 – KULEANA 8:00a-10:00a Oʻahu – Waikīkī Community Center January 25, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial Mound February 2, 2017 S7M2 – MAHALO 8:00a-10:00a Oʻahu – Waikīkī Community Center February 8, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia February 9, 2017 S7M1 – ALOHA 8:00a-10:00a Oʻahu – Waikīkī Community Center February 22, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial Mound March 9, 2017 S7M3 – KULEANA 8:00a-10:00a Oʻahu – Waikīkī Community Center March 15, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia March 29, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial Mound March 30, 2017 S7M2 – MAHALO 8:00a-10:00a Oʻahu – Waikīkī Community Center
  9. 9. Mango Jam Honolulu December 16, 2016
  10. 10. Mango Jam Honolulu December 16, 2016
  11. 11. Mango Jam Honolulu December 16, 2016
  12. 12. IUCN – WCC 2016 December 16, 2016
  13. 13. IUCN – WCC 2016 December 16, 2016
  14. 14. IUCN – WCC 2016 December 16, 2016
  15. 15. American Indian Tourism Conference – AITC 2016 December 16, 2016
  16. 16. American Indian Tourism Conference – AITC 2016 December 16, 2016
  17. 17. American Indian Tourism Conference – AITC 2016 December 16, 2016
  18. 18. Hawaiʻi Tourism Conference December 16, 2016
  19. 19. Hawaiʻi Tourism Conference December 16, 2016
  20. 20. Hawaiʻi Tourism Conference December 16, 2016
  21. 21. Hawaiʻi Tourism Conference December 16, 2016
  22. 22. Business Development Workshop December 16, 2016
  23. 23. Business Development Workshop December 16, 2016
  24. 24. 2016 Public Relations & Social Media Report December 16, 2016 Presented by: Kaia Consulting
  25. 25. 2016 PR Objectives & Goals December 16, 2016 Presented by: Kaia Consulting  Increase social media presence  Promote NaHHA’s sponsorship roles  Position NaHHA as a thought leader in culture & hospitality  Promote NaHHA’s services and products
  26. 26. 2016 Highlights December 16, 2016 Presented by: Kaia Consulting  New social media calendar & pro-active content planning  Cultural tourism news segments on Hawaii News Now – Merrie Monarch week (April)  Aloha Initiative  Mango Jam  IUCN  Kipa Aloha Sessions at Hawaii Tourism Conference  Pohai’s appointment on AIANTA board
  27. 27. Broadcast (TV & Radio) December 16, 2016 Presented by: Kaia Consulting  March 28 & 30 and April 1 (Hawaii News Now Sunrise) Cultural Tourism features  June 13 (Hawaii News Now) Aloha Initiative interview  July 1 (KZOO) Mango Jam Honolulu interview  July 19 (KHON) – Mango Jam Honolulu interview  September 26 (KITV) – Kipa Aloha sessions at HTC & NATIVE Act signing  November 11 (Hawaii News Now) – Pohai’s AIANTA appointment
  28. 28. Print December 16, 2016 Presented by: Kaia Consulting January - Hawaii Business magazine “Change Agents” May 17– Pacific Business News “Tourism industry needs more cultural knowledge, NaHHA says” Sept. 1 – Star-Advertiser “Conservation summit turnout soars” Nov. 18 – Pacific Business News “People on the Move – Pohai Ryan”
  29. 29. Print December 16, 2016 Presented by: Kaia Consulting 0 200000 400000 600000 Hawaii Business Magazine PBN Star-Adv Reach
  30. 30. Social Media & Monthly E-Newsletter December 16, 2016 Presented by: Kaia Consulting  Increased Instagram followers  Proactive content planning for Facebook  Shift in E-newsletter content with focus on Events Kahea  Kuʻi Ka Pahu – monthly newsletter
  31. 31. Social Media December 16, 2016 Presented by: Kaia Consulting 1008 1089 1201 1284 1304 1339 1347 1376 1388 1393 198 202 230 325 376 449 489 583 597 612 45 45 45 45 45 45 46 47 51 50 0 200 400 600 800 1000 1200 1400 1600 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Social Media Likes Facebook Likes Instagram Likes Twitter Likes
  32. 32. Social Media December 16, 2016 Presented by: Kaia Consulting 996 3412 24560 19489 15902 11652 10418 13817 8934 7017 562 656 2001 1674 3347 2448 1641 1474 2995 1108 623 0 5000 10000 15000 20000 25000 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Total Reach Facebook Reach Twitter Impressions
  33. 33. More to come in 2017… December 16, 2016 Presented by: Kaia Consulting  Opportunities for award nominations  Opportunities for radio partner for PSAs  20th Anniversary PR campaign and activities  AIANTA relationship
  34. 34. Events Kāhea Report December 16, 2016 Presented by: JKL Consulting
  35. 35. What is the Events Kāhea? December 16, 2016 Presented by: JKL Consulting Each Wednesday NaHHA issues its Events Kāhea featuring events, activities, and historic facts relating to Hawaiʻi and the Hawaiian culture. To be eligible for posting, Events must include the following:  Have a Native Hawaiian Cultural component for posting within the State of Hawaii  Have a Native Hawaiian or Polynesian Cultural component for postings in the Continental US  Be a “Special Event” not something that happens as part of a regular schedule of events  Include a photo in jpg or png format  Include text regarding the event, pdf copies not accepted  Emailed to info@nahha.com no later than the Monday prior
  36. 36. What does the Events Kāhea consist of? December 16, 2016 Presented by: Kaia Consulting  Event Kāhea consists of  Historical fact relating to a particular wahi pana (place)  Event listings from: Oʻahu Maui Hawaiʻi Island Kauaʻi Continental United States  Events must have a Hawaiian culture component (i.e. Hawaiian music performance, Hawaiian crafts workshop, etc.)
  37. 37. Event promotion December 16, 2016 Presented by: JKL Consulting  January (5)  Events Listed: 118  Subscribers: 2,319  Engagement/Action: 1,797  February (4)  Events Listed: 108  Subscribers: 2,374  Engagement/Action: 1,550  March (5)  Events Listed: 136  Subscribers: 2,380  Engagement/Action: 1,812  April (4)  Events Listed: 138  Subscribers: 2,495  Engagement/Action: 1,570  September (4)  Events Listed: 118  Subscribers: 2,791  Engagement/Action: 1,365  October (4)  Events Listed: 114  Subscribers: 3,371  Engagement/Action: 1,892  November (5)  Events Listed: 144  Subscribers: 3,424  Engagement/Action: 2,813  May (4)  Events Listed: 81  Subscribers: 2,806  Engagement/Action: 1,857  June (5)  Events Listed: 95  Subscribers: 2,778  Engagement/Action: 2,350  July (4)  Events Listed: 113  Subscribers: 2,819  Engagement/Action: 1,965  August (5)  Events Listed: 140  Subscribers: 2,823  Engagement/Action: 2,216
  38. 38. Subscriber Engagement December 16, 2016 Presented by: JKL Consulting 118 108 136 138 81 95 113 140 118 114 144 2319 2374 2380 2495 2806 2778 2819 2823 2791 3371 3424 1797 1550 1812 1570 1857 2350 1965 2216 1365 1892 2813 0 500 1000 1500 2000 2500 3000 3500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Events Listed Subscribers Engagement/Action
  39. 39. December 16, 2016 Five Minute Break
  40. 40. December 16, 2016 Presented by: iHawaii Digital, LLC 2016 Digital Marketing Report
  41. 41. December 16, 2016 Presented by: iHawaii Digital, LLC NaHHA Digital Objectives 2016  Increase digital visibility of NaHHA’s digital brand:  Aggressive SEO for nahha.com  Increase visitors  Develop and create multiple digital products associated
  42. 42. December 16, 2016 Presented by: iHawaii Digital, LLC NaHHA.com  www.nahha.com  Re-designed in 2015  Growth of 300% in visitors since re-design  Visually appealing  Ease of function and use  Reflects NaHHA’s mission
  43. 43. December 16, 2016 Presented by: iHawaii Digital, LLC NaHHA Digital Details  NaHHA.com  SEO – every page of Nahha.com is optimized monthly to ensure that they are coming up 1st in Google search engines and 1st page Yahoo & Bing for Hawaiian Culture Training.
  44. 44. December 16, 2016 Presented by: iHawaii Digital, LLC NaHHA Digital Details nahha.com 0 5000 10000 15000 20000 25000 30000 2015 2016 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
  45. 45. December 16, 2016 Presented by: iHawaii Digital, LLC IUCN 2016 Mobile App IUCN Train Honolulu, Hawaii (808) 628-6374 info@nahha.com The Native Hawaiian Hospitality Association is the lead Hawaiian Culture training organization for the IUCN Volunteer participants. IUCN Train is the digital platform that supports the Native Hawaiian Training for IUCN Congress Volunteers & Attendees. It is also a built in Oahu travel guide and resource for Hawaiian Culture, language and places.
  46. 46. December 16, 2016 Presented by: iHawaii Digital, LLC YouTube Channel online training
  47. 47. December 16, 2016 Presented by: iHawaii Digital, LLC Kipa Aloha at Hawaii Tourism Conference 2016 Kipa Aloha Honolulu, Hawaii (808) 628-6374 info@nahha.com The Native Hawaiian Hospitality Association Kipa Aloha Session within the Hawai'i Tourism 2016 Conference. Showcasing Hawaiian Culture and practices with educational sessions from cultural practitioners and educators throughout Hawai'i. This app provides information moolelo, manao and best practices of past, present and future visitor experiences.
  48. 48. December 16, 2016 Presented by: Hiʻilani Shibata Cultural Education & Training Report March 2016 to present
  49. 49. December 16, 2016 Presented by: Hiʻilani Shibata Trainings, Events, & Inquiries 0 2 4 6 March April May June July August September October November Events other than trainings Completed Trainings Inquiries
  50. 50. December 16, 2016 Presented by: Hiʻilani Shibata Trainings, Events, & Inquiries
  51. 51. December 16, 2016 Presented by: Hiʻilani Shibata Highlights  Morning news segment on Rapid Ohiʻa death during Merrie Monarch Festival.  HTA Taiwan/China Mission, conducted cultural trainings in 4 cities.  Beach Boy trainings for 3 different stands.  One training on Kona by Keala Kadooka.  IUCN webinar to an international audience, 500 person volunteer in person training.  AIANTA conference  Grand total of people that have taken our trainings:
  52. 52. December 16, 2016 Presented by: Hiʻilani Shibata Looking forward…  HTA Maʻemaʻe webinars  Online cohort for those in the Hospitality Industry that want to learn more in depth Hawaiian Culture concepts.  Revisit those who have taken trainings from 2015  More trainings through ETF and other venues.
  53. 53. December 16, 2016 Closing Remarks
  54. 54. Mahalo for your continued support of NaHHA and all of our programs! December 16, 2016
  55. 55. For more information Visit www.nahha.com 310 Paoakalani Ave. Room 201-A (808) 628-6374 info@nahha.com December 16, 2016

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