2. Sensory analysis is used to
evaluate food products
Sensory analysis is used in industry and
discovers details on:
Flavour and taste
Texture
Appearance – Colour, shape, size
Smell/Aroma
Sounds
3. Sensory Analysis studies three
main areas
What does the product taste like?
What are its sensory characteristics?
How does a change in production,
packaging or storage affect sensory
characteristics
4. Sensory analysis in the Food
Industry
Sensory analysis is used at several stages
during product development
Companies can compare a competitor’s
product
Improve products by modifying or changing
the ingredients
Check that the specification is being met
5. Industry continued
Monitor quality control by checking regular
samples against specification
Detect differences between products from
different runs or batches
Profile the characteristics of new products
Describe specific characteristics
6. Industry Continued
Demonstrate new products to marketing
team
Promote new or reformulated products to
consumers
Sensory analysis is carried out in controlled
conditions
7. Which senses are used in
Analysis?
Sight – Appearance
Smell and taste – Aroma and flavour
Touch – Texture and mouthfeel
Sound – Noise
9. Sensory Analysis Tests
Preference Tests – These supply
information about people’s likes/dislikes of
a product.
Discrimination Tests – Aim to evaluate
specific attributes ie Crunchiness
10. Preference Tests
Pair comparison/preference test – a test
which compares a pair of similar products
looking at specific characteristics
Hedonic tests – Test sample and grade
1=Dislike very much, 5=Like very much.
Samples analysed for lowest/highest score
Scoring tests – Samples are scored on a
scale between like and dislike
11. Discrimination Tests
Ranking – Decide on attribute to be ranked
eg Crunchiness, allow people to evaluate
samples and place them in rank order
Star Diagram – Allows food products to be
evaluated using a range of attributes
12. Star Diagram
The test can be used to:
Evaluate differences in similar products
Gauge consumer response
Analyse specific attributes
Check a product meets its specification
Compare similarities in a range of products
Show opportunities for product development