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IADB-REDLAS Servicification of Latin American Natural Resources Chains

Servicification of Natural Resources Chains - Advancing Public Policies towards Latin American Competitiveness.
Presented by Humberto Luiz Ribeiro (Cornell University) on May 28th, 2015 in Montevideo - Uruguay.
Seminar hosted by IDB (Interamerican Development Bank) and REDLAS (The Latin American Network for Research on Services – RED Latinoamericana de Investigación en Servicios)

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IADB-REDLAS Servicification of Latin American Natural Resources Chains

  1. 1. Servicification of Natural Resources Advancing Public Policies towards LatAm Competitiveness PRESENTER: Humberto Ribeiro EVENT: REDLAS – Interamerican Development Bank Montevideo – Uruguay DATE: May 28, 2015
  2. 2. Cornell University: Any Person, Any Study • “Extinction is the rule. Survival is the exception.” Carl Sagan Cornell Professor of Astronomy and Space Sciences from 1968 to 1996 2
  3. 3. Services & Production • Services strengthening represent systemic competitiveness for any economy • Intensification in Services in Natural Resources supply chains are a great opportunity for Latin America: » for increased competitiveness of the existing Natural Resources supply chains; and » for consolidating new specialized Service Providers leveraging the regional vocation (New Multilatinas!!) • Recent research shows continued lack of Innovation in Latin America, resulting in low productivity in the region » Among all sectors in Latin America, Services have demonstrated the worst productivity of all » Nevertheless, Knowledge Intensive Service Providers had productivity performance much higher than the others 3
  4. 4. Innovation Supply Chains becomes more complex 4 Basic Production • Regional markets Extended Reach • Transportation to take better products to farther markets in larger scale World class Competition • Innovation and differentiation to sustainably conquer new markets Customer as King • Empowerment of the end-consumer Management Production Efficiency Scattered Production, SG&A, Legal, Compliance, etc Finance Financing Production Financing Customers Logistics One-way Reverse Logistics in GVCs Information One direction supply- chain information Customer feedback Chain proactivity Branding Advertising & Channels Research & Feedback Holistic Social Engagement Fidelization Training Support & Warranty Experience Gover nance Sustain ability Social MediaSome Services Dimensions
  5. 5. When the Product is Intangible 5 Intangible Product Distribution (Logistics, Web) Financing Branding Information
  6. 6. Services Classification 0 to 4 - Goods 5 - Constructions and construction services 53 - Constructions 54 - Construction services 6 - Distributive trade services; accommodation, food and beverage serving services; transport services; and electricity, gas and water distribution services 61 - Wholesale trade services 62 - Retail trade services 63 - Accommodation, food and beverage services 64 - Passenger transport services 65 - Freight transport services 66 - Rental services of transport vehicles with operators 67 - Supporting transport services 68 - Postal and courier services 69 - Electricity, gas and water distribution (on own account) 7 - Financial and related services; real estate services; and rental and leasing services 71 - Financial and related services 72 - Real estate services 73 - Leasing or rental services without operator 8 - Business and production services 81 - Research and development services 82 - Legal and accounting services 83 - Other professional, technical and business services 84 - Telecommunications, broadcasting and information supply services 85 - Support services 86 - Support services to agriculture, hunting, forestry, fishing, mining and utilities 87 - Maintenance, repair and installation (except construction) services 88 - Manufacturing services on physical inputs owned by others 89 - Other manufacturing services; publishing, printing and reproduction services; materials recovery services 9 - Community, social and personal services 91 - Public administration and other services provided to the community as a whole; compulsory social security services 92 - Education services 93 - Human health and social care services 94 - Sewage and waste collection, treatment and disposal and other environmental protection services 95 - Services of membership organizations 96 - Recreational, cultural and sporting services 97 - Other services 98 - Domestic services 99 - Services provided by extraterritorial organizations and bodies 6 • According to UN Central Products Classification 2.0 Source: http://unstats.un.org/unsd/cr/registry/regcst.asp?Cl=25 accessed Feb. 9, 2015
  7. 7. Global Product & Trade $53,050 $22,543 $4,720 $18,604 $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 Services Goods GWP 2013 (U$ Bi) Trade 2013 (U$ Bi) (U$ Billion) Sources: United Nations Conference on Trade and Development - http://unctad.org/en/conferences/gsf/2013/Pages/Data-on-services.aspx accessed Feb. 9, 2015 The World Bank - http://data.worldbank.org/ accessed Feb 9, 2015 (8.9%) (82.5%) • Despite strong growth of Services Trade in recent years, Trade of Services still represent a small percentage (less than 10%) of global Services Production. That differs from Trade of Goods, which already represents over 80% of Goods Production 7
  8. 8. Value Chain intermediate Services rising 8 Source: http://www.intracen.org/itc/sectors/services/ accessed in May-20-2015 • On the other hand, when Trade of Goods is analyzed in detail, Services arise as the most relevant item in Global Trade, as reported Trade of Goods mascaraed embedded Services in the supply chains
  9. 9. Global Servicification and Latin AmericaTradability Services Tradability is booming since WTO & Internet Services Trade grew more than 10 times in the last 30 years GVCs With globalization growth, supply chains become more and more GVC (Global Value Chains) OpportunityorRisk? Servicification can provide great gains to LatAm’s regional NR supply chains Will that happen with Local Talent and Entrepreneurship? Will that create opportunities for New Multilatinas to arise? 9 • Servicification can be defined as “Increase on the usage of Services in Supply Chains” • With high increase in Services Tradability, and expansion of Global Value Chains, companies must question their positioning, mitigating risks and seizing opportunities
  10. 10. Discussion: Public Policies fostering NR Competitiveness • Public Policies must contemplate the new Global scenario, realigning competitive strategies that foster development and prosperity • Topics » Tradability » Innovation » Entrepreneurship » Outsourcing » Formalization » Certification & Metrics » Education » Labor Relations » Infrastructure » Tax structure » Incentives » … 10
  11. 11. Humberto Luiz Ribeiro Visiting Scholar Emerging Markets Institute S. C. Johnson Graduate School of Management Cornell University humberto.ribeiro@cornell.edu 11