Business leaders need employee engagement data to drive strategic decision making. But, what data do they need, and are they getting it? Human Capital Media (HCM) Advisory Group, the research division of Talent Management magazine, discovered that 33 percent never assess absenteeism when measuring employee engagement — a critical engagement indicator. This webinar will describe what employment engagement factors organizations are assessing and how they are doing so based upon research by HCM Advisory Group. The presentation will include the 2012 top employee engagement challenges and the future of employee engagement analysis. Join this session to see how you stack up!

1. Employee Engagement Analysis: What Are We
Assessing and What Should We Assess?
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2. Employee Engagement Analysis: What Are We
Assessing and What Should We Assess?
Speaker: Stacey L.T. Boyle, Ph.D.
Vice President, HCM Advisory Group
Human Capital Media
Jerry Prochazka
Director, HCM Advisory Group
Human Capital Media
Moderator: Kellye Whitney
Managing Editor
Talent Management magazine
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6. Employee Engagement Analysis: What Are We
Assessing and What Should We Assess?
Kellye Whitney
Managing Editor
Talent Management magazine
#TMwebinar

7. Employee Engagement Analysis: What Are We
Assessing and What Should We Assess?
Stacey L.T. Boyle, Ph.D.
Vice President, HCM Advisory Group
Human Capital Media
Jerry Prochazka
Director, HCM Advisory Group
Human Capital Media
#TMwebinar

8. Survey Results for Learning Delivery
September 2012
Employee Engagement Analysis:
What Are We Assessing and
What Should We Assess?

9. Stacey Boyle, Ph.D.
Vice President, HCM Advisory Group
Jerry Prochazka
Director, HCM Advisory Group

10. Agenda
• Deployment
• Evaluation and Measures
• Disconnects
• Generational Engagement
• Q&A
Interested in benchmarking your organization on this topic?
Contact us! http://talentmgt.com/
9

11. Deployment

12. POLL: Which programs does your organization
deploy? (Select all that apply.)
• 1Survey Results for Learning Delivery
Recognition programs
2 Wellness programs
3 Work-life balance programs (e.g., flexible working)
4 Incentive programs
Stretch assignments (employees get a chance to work in different roles or on
5 different projects)
September 2012
6 Charity matching programs
7 Benefit programs (specifically for employee engagement)
8 Compensation programs (specifically for employee engagement)
9 Other
10 My company does not have any employee engagement programs

13. Employee Engagement Programs
Recognition programs 67%
Wellness programs 56%
Work-life balance programs 53%
Incentive programs 43%
Stretch assignments 38%
Charity matching programs 31%
Benefit programs 20%
Compensation programs 19%
Other 12%
None 12%

14. Measurement

15. POLL: Which of the following does your
organization MEASURE? (Select all that apply.)
1 Opportunity to grow and improve skills
2 Overall job satisfaction
3 Confidence in organization’s senior leaders
4 Excitement about one’s work
September 2012
5 Co-worker attitude and effort
6 Confidence in the organization’s future
7 Work-life balance
8 Satisfaction with recognition programs
9 Workplace safety
10 My organization does not evaluate employee engagement

16. Measuring employee engagement
Opportunity to grow and improve skills 64%
Overall job satisfaction 63%
Confidence in organization’s senior leaders 52%
Excitement about one’s work 52%
Co-worker attitude and effort 46%
Confidence in the organization’s future 44%
Work-life balance 40%
Satisfaction with recognition programs 33%
Workplace safety 25%
None 20%
Other 8%

17. Measuring Employee Engagement Effectiveness
Employee retention 73%
Individual performance 57%
Team performance 47%
Customer satisfaction 45%
Productivity 44%
Service quality 41%
Absenteeism 36%
Profit 23%
Customer loyalty 20%
Sustainable revenue growth 18%
Increased market share 13%
Other 13%

18. Measuring Engagement Impact
Answer Options Weekly Monthly Quarterly Yearly Never
Absenteeism 7% 11% 11% 20% 33%
Customer loyalty 3% 11% 14% 19% 33%
Survey Results for Learning Delivery
6% 14% 18%
Customer satisfaction 25% 24%
Employee retention 2% 16% 20% 37% 18%
September 2012
Individual performance 6% 8% 16% 45% 18%
Market share 2% 5% 12% 14% 39%
Productivity 10% 16% 14% 20% 27%
Profit 3% 17% 15% 15% 30%
Revenue growth 3% 16% 16% 15% 31%
Service quality 9% 18% 16% 17% 28%
Team performance 8% 13% 16% 22% 30%
Other 0% 3% 1% 8% 59%

19. Disconnects

20. Disconnects
Which of the following employee engagement programs does your organization deploy?
(Select all that apply.)
Answer Options Response Percent
Recognition programs 67%
Survey Results for Learning Delivery
Wellness programs 56%
Work-life balance programs (e.g., flexible working) 53%
Which of the following values and behaviors do you evaluate when you measure
employee engagement?
Response
Answer Options
Percent
Work-life balance 40%
Satisfaction with recognition programs 33%
Workplace safety 25%

21. Disconnects
• Fifty-six percent of responding organizations
deployed employee wellness programs.
• Less than 1 percent stated that they measure or
evaluate the effectiveness of those programs!

22. Wellness programs
• Is it about absenteeism?
– 60 % of organizations revealed that they do not report
employee engagement’s impact on absenteeism.
• How does having a robust wellness culture, where
employees connect their own health and wellness
to their job, impact employee
engagement?

23. Reporting Demographics

24. POLL: Do you report engagement by the following
demographics? (Select all that apply.)
Do you report engagement by the following demographics? (Select all that apply.)
1 We do not report engagement by any demographic
Survey Results for Learning Delivery
2 generation/age September 2012
3 gender
4 department/division
5 Other

25. Reporting engagement by demographics
We do not report
engagement by any 51%
demographic
department/division 45%
gender 14%
generation/age 14%
Other 11%

26. Generational Engagement

27. Generational Engagement
• Will all generations of workers
be affected by the same factors
when measuring employee
engagement?
• Does your organization
customize its engagement
programs and the metrics it
uses to evaluate effectiveness
by workforce generation?

28. Generational Engagement

29. Thank You!
@sboyle
@hcmjerry
sboyle@mediatecpub.com
jerryp@mediatecpub.com

30. Join Our Next TM Webinar
Creating a Top 100 Workplace Through
Constructive Leadership and Culture
Tuesday, May 1, 2012
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