Nominee for The Digital Insurer's Asian Start Up InsurTech Award

1. Digital Insurer
Presentation

2. 2
INSURANCE IS FACING
ITS UBER MOMENT
It’s time for insurers to reclaim their
sector
As new technology such as smart homes and autonomous vehicles
develops, general safety increases and risk decreases forcing insurers
to revise their strategic plans. The coming era of connected technology
has already brought risk transparency and dynamic pricing models to
the insurance sector, and with further trend shifts imminent, it’s time for
insurers to adapt in the short, medium and long term.
THE CHALLENGER:
The InsurTech industry
What’s more, a serious challenger is also occupying the market, the
InsurTech industry. It has already raised $2.12 billion since 2010 and the
new generation are taking it seriously – almost half of Gen Y consumers,
and 36% of the rest of the market in developing AsiaPac state that they
would be likely to buy insurance from a technology company.
Further, Gen Y customers have been found to communicate more with
their insurers and 37% use digital channels for this at least once a month,
understandably preferring technology companies with more convenient
interactions and greater brand value.
Trend Shifts:
Risk transfer -> Risk mitigation/avoidance
Statistic models -> Direct customer data
Single policy -> Shared ownership
Key Stats
InsurTech Industry raised $2.12 billion since 2010
Almost half of gen y consumers likely to buy from
InsurTech companies
37% use digital channels regularly to communicate
with insurers
Personalised
Video
Current
Market
Who are
Magpie
Magpie
Core Products
Deployment
Claims Forms
Trip Planner
Case Study 1
Case Study 2
Digital Future
Summary
Going Digital

3. 3
GOING DIGITAL
HOW CAN MAGPIE HELP INSURERS?
Customer experience from
transactional to engaged and
personalised
Increase policy conversion rates,
renewals, repeat purchases and
premium upgrades
Generate new source of revenue
through in-life online upsells +
cross-sells
PERSONALISED
DATA-DRIVEN
SERVICES
VALUE-ADDED
SERVICES
DIGITISED
SERVICES
ANALOGUE
SERVICES
Today insurers sell insurance as a product, tomorrow they will sell insurance as a service.
Insurance as a service has adjacent value-added services connected which create
personally identifiable data that can be used to further enhance the experience of the
customer and build relationships not just transactions.
It’s this access to personal data that will allow an insurer real competitive advantage
– not from a different feature or different price point, but from the realisation of hyper-
personalisation.
Case Study: Travel insurance as a product is uninspiring but a commodity, making it
often a grudge purchase. It is required for typically a few weeks per year and is entirely
transactional. For the rest of the year, there is no infrastructure built around engagement.
This creates no experience or relationship.
However, if you breathe life into that product by creating a service around it, for example
one where families could be provided with a personal safety wearable and an app that
allows them to set geo-fences for their children when at the airport, hotel and when out
and about on holiday, that creates a new, customer experienced-based brand that does
not exist at present.
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

4. 4
MAGPIE FOR
INSURERS
An alternate source of revenue
for insurers could be to develop
an ecosystem of services for the
customers in which the poilcy is part
of an offering.
Guido Sommella, Amissima Assicurazioni
SPEED
Magpie was specifically set up to bridge the gap
betweeninnovatorsandtheestablishedbusinesses,
many of whom are insurers who’s current time
taken to deploy new digital technology is having
negative or no impact as the time taken to execute
is slower than the change around them.
At Magpie we can rapidly deploy new digital
technology on behalf of our partners, helping them
gain pace on implementation from months and
years to days and weeks.
CUSTOMER FOCUSED
With an ecosystem that holds the consumer at
the centre, Magpie is proud to be able to help
our partners encourage usage while enhancing
their customers’ interactions with the business,
breathing life into traditional insurance services.
Not only do our engaging services increase
customer satisfaction, we can also help insurers
to keep their customers year on year through our
innovative add-ons such as personalised video and
in-app notification messages.
REVENUE
Many insurers opt to offer customers a low cost
bundle of services and then upsell and cross-sell
additional services, devices and features creating
consistent non-risk income.
The data insight provided by getting to know
customers through the app gives a new level of
knowledge to insurers about risk, and allows risk
mitigation and dynamic pricing to become possible.
INNOVATION
Creating a bespoke bundle of services is simple
with Magpie’s App Store for Business, choosing
from apps, digital devices and assistance services
and deploying all under one ‘always on’, white
labelled Life Manager app on their smartphone.
In-app notifications creates a brand new, low
cost sales and communications channel to your
customer base, especially important for Gen Ys.
Insurance companies could
(a) Verticalize - i.e., start
to sell to the customer the
services above and below
you in the food chain.
E.g., Pet wearables - Pet
insurance - Pet hospital,
vetinary practice or you
could (b) Horizontalize - i.e.,
sell services that are directly
related to that product e.g.,
Pet insurance and then sell
Pet grooming services, Pet
food, Pet toys etc. (c) Look
at new partenrships.
Andrew Livesley, RSA
Insurance
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

5. 5
Become part of your customers’ everyday lives by expanding your
existing service and offering support in another life department –
Banking, Health, Personal Safety, Travel, Home and Vehicle… Many of
which precede or relate to an insurance claim.
We constantly refresh our services for with the latest market upgrades
ensuring our customers are always up to date with the
latest technologies.
Create bespoke bundles from our App Store which
we’ll make available on Google Play Store and Apple
Store at lightning speed.
Replace paper or telephone analogue services with
Magpie’s digitalised technology platform, drawing all
the service history together in one place to create a
unified view of customer service.
Reimagine customer contact with services such
as digital insurance claims or intelligent administration,
or utilise our proprietary Rules Engine to personalise customer journeys
and communications by combining customer-driven actions with
communications delivered through a range of channels.
The platform is flexible and allows an insurer to choose whether Magpie or
their own business is responsible for each area of the customer lifecycle:
from sales to service, development to payments.
All Magpie services generate interesting, contextual and relevant data as
a by-product which we utilise to optimise personalisation and provide
Big Data insight to our partners, in turn, helping them to improve their
operations. Using the data generated, insurers now have new sources of
valuable data, which they can use to understand their customers’ needs
and requirements on a different level, mitigating risk
and opening the door to a new, dynamic pricing
model. Deploying customer satisfaction surveys and
coupling the results with an understanding of app
usage is easy with Magpie state of the art, Gartner
rated data interrogation tools.
Our Personal Information Bank data cloud creates an
exciting new marketplace for partner and customer
to trade data. Customers, always remaining in
control of their personal information, can choose to
share information with our partners in exchange for
valuable benefits. It’s a mutual ‘Return on Information’: in
essence, this is marketing reinvented with a brand new consumer-centric
channel.
Magpie’s ‘always on’ Rules Engine allows for communications based
on an individual’s actions in real time, ensuring businesses never miss a
marketing opportunity again.
MAGPIE’S CORE PRODUCTS
Apps, Digital Services and Smart Tech
Platform as a Service
Insight as a Service
One to One Marketing as a Service
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

6. 6
GOING LIVE
WITH MAGPIE
Catering for businesses at different stages in their
digital journey, Magpie’s services can be deployed as an
SDK within an existing app, or as an off-the-shelf white
labelled solution, all with the support and aftercare
of our specialist technical teams around the globe.
1. Create
Choose services and devices to support
any area of a customer’s life (Travel,
Health, Finance etc.) from our app store.
Pick from our range of PaaS services to
digitise your analogue services - create
forms, flows, maps, digital cards, check-
ins etc.
2. Configure
Plug & Play
If you don’t have an app, we’ll brand our
Life Manager app for you and deploy for
sale on both app stores within 24 hours.
Embed
Use Magpie’s SDK to embed the services
into your existing app and give your
customers a new reason to download
and interact with it.
3. Integrate
Standalone
For Plug + Play partners. With
app-store approved services and
event-driven communications; you
can launch, test and learn without
commitment or pressure on your
internal IT.
Link
Already got an app? Use deep linking
to encourage downloads of your
Magpie app or use a deep link in the
Magpie app to encourage downloads
of your own app.
Integrate
Embed Magpie’s services into your
existing app - minimal IT work
required, but you will give customers a
new reason to interact and maximise
your ROI and engagement via cross-
sell services.
4. Go to Market
Freemium > Premium Upgrades
Include as part of wider propositions
App Marketplaces & Social Media
Online Sales
Add-ons to face to face transactions
5. Engage
Create a truly unique customer journey driven
by customer action, configurable by you or us…
with just a few clicks on our state of the art
Rules Engine.
6. Insight
Big Data, Little Data:
Using the market-leading tools we have
sourced and integrated into our solution, you
will understand your customers on a fairer,
deeper level than ever.
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

7. 7
Customer commences claim from within the App. Reduces
time, hassle, errors & costs for both insurer & customer.
VS
The mobile claim form goes directly from the customer’s phone
to the “Desk.com” agent platform, including attachments and is
converted to a ‘standard’ Insurance claim form. A confirmation
email/notification is sent to the customer.
The claim form is handled by the Insurance claims team in the
usual way from this point.
The claim is approved and the customer paid. The customer
may receive updates or requests for additional information prior
to payment of a claim.
MOBILE CLAIMS
JOURNEY
1
2
3
4
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

8. 8
TRIP PLANNER
Trip Planner lets users keep track of, and manage their travel itineraries
(business or personal) by forwarding booking confirmations to the app and
getting flight, airport, duty free and useful destination information such as local
guides, restaurants and leisure.
When insurance companies offer their customers Trip Planner as part of the
Life Manager app, they become aware and included in travel arrangements
when they previously have been excluded.
This allows the opportunity to:
Provide travel insurance
Offer FOREX in the currency of the travel destination
Sell other relevant underwritten services such as Emergency Cash or
card fraud insurance
Promote smart luggage tags and tracking devices
Suggest personal safety services for child travellers
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

9. 9
PERSONALISED
VIDEO MESSAGING
Personalised video is an effective sales tool creating a brand new sales channel.
Open rates, view rates & call to action all significantly higher than email & post.
100% consistent and compliant, without sales agents’ costs.
Every video can be personalised to a customer’s own situation.
Can simply explain more complex services, e.g. policy benefits, features, T&C
Can be used as call to action or upsell.
Cost effective as no agent costs or commissions.
Frees up call centre agents for selling other services.
Accessible through the Magpie Life Manager App.
Customer can view video at a convenient time for them, not be disturbed by an unsolicited call.
We are entering a
‘Post Advertising
Era’ Video is here
and now
S. Kennedy
Magpie CEO
Video Data
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

10. 10
In Asia, Magpie’s latest insurance projects have come about from our deal with a marketing firm which spans across a number of different sectors. In this
case, 2 telecomms are looking to offer free value added services to their new customers and Magpie are digitising these services.
Digital Motorbike Insurance
Mapgie app helps customers locate the insurer’s branches, give easy access to contact details
and provides a number of personal safety services.
Health Insurance
Magpie app provides the customer with a digital solution to obtaining “hospital cash” towards
care bills, along with a service where they can store medical information and an electronic
membership card they can show to prove they are covered.
INSURERCASE STUDY
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

11. 11
In India, we have accumulated thousands of new insurance customers for our partners
via a programme that has been running for just over a year. The Fone Essential
ecosystem connects insurers with customers who have just bought a phone or
changed their call plan, using these events as a trigger for conversation.
From the App Store, Fone Essential customers get insurance, mobile anti-virus and
anti-theft and a digital documents store all powered by Magpie. Clients wanting to
add tangible value to their proposition can add an anti-loss device that connects the
phone with the wallet, enabling one to be searched for with the other.
Working with large manufacturers and network providers such as Aircel, Airtel and
Karbonn, the programme currently converts at a rate of 4,000 people per month and
is rapidly expanding.
CASE STUDY
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

12. 12
THE DIGITAL
FUTURE
The digital future is not limited to apps. With
intelligent digital assistants and conversational
commerce across social media on the cusp of
becoming ubiquitous, the industry has two more
digital challenges to contend with in the very near
future and there will be more.
Magpie has already developed a voice-activation
prototype and is tackling these next
advancements in technology so
that insurers can rest in the
knowledge that their business
is in safe, digital hands.
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary

13. 13
Re-imagine life
Create lasting customer relationships
via the palm of their hand
Digital entrepreneurs are re-imagining almost
every aspect of business. Let us help you
think and act like digital entrepreneurs.
Stephen Kennedy, CEO at Magpie
www.magpieint.com
Personalised
Video
Case Study 1
Deployment
Trip Planner
Magpie
Core Products
Going Digital
Claims Forms
Who are
Magpie
Current
Market
Case Study 2
Digital Future
Summary