2. What
would
you
change
about
this
Kickstarter?
• Blue
lib?
• Open
so:ware
guy
in
Hawaii?
3. Hokay
• Before
we
get
started,
each
team
please
take
a
good
photo
of
your
Lean
Canvas
as-‐is
and
post
it
to
Reddit.
4. Do
you
have
a
problem
worth
solving?
Let’s
play
the
old
“ask
a
few
potenHal
customers”
game
5. By
the
end
of
today,
you
must
interview
10
potenHal
customers
6. Create
Reach
out
to
Conduct
interview
potenHal
Record
results
interviews
script
customers
7. Everything
you
think
about
your
product
now
is
a
hypothesis.
Contact
with
customers
is
the
best
way
to
systemaHcally
test
these
hypotheses.
You
will
be
wrong
about
some
of
your
hypotheses.
You
will
learn.
8. Problem
Interviews
ObjecHves:
1. IdenHfy
your
early
adopters
2. Learn
how
they
currently
solve
these
problems
3. Talk
to
customers
to
understand
their
worldview
before
geUng
married
to
a
soluHon.
NoHce
that
we
didn’t
menHon
the
product
at
all.
9. Problem
Interviews
• In
the
Problem
Interview
you
are
specifically
looking
to
answer
the
following
quesHons:
Customer
Segments:
Who
has
the
pain?
• How
to
iden+fy
early-‐adopters?
Problem:
What
are
you
solving?
• How
do
customers
rank
the
top
3
problems?
What
is
their
pain
level:
must-‐have,
nice-‐to-‐have,
don’t-‐need?
How
do
customers
solve
these
problems
today?
10. Focus
On
Customers
And
Their
Problems
1.
Problem
2.
Customer
Segments
List
your
top
1-‐3
problems:
List
your
target
customers
and
users:
• Smooth
video
is
difficult
• People
filming
video
with
DSLRs
to
capture
without
• People
concerned
with
price
bulky
or
expensive
• People
concerned
with
portability
equipment.
Early
Adopters:
• ExisHng
equipment
is
List
the
characterisHcs
of
your
ideal
not
portable
customer.
• Owns
a
DSLR
and
GorillaPod
• Shoots
video
o:en
11. Hypotheses
1. Early
adopters
will
own
DSLRs
and
GorillaPods
2. Early
adopters
will
shoot
video
on
DSLRs,
and
post
that
video
to
Vimeo
3. ShooHng
smooth
rolling
video
will
be
ranked
#1
4. Cost
of
equipment
will
be
ranked
#2
5. Portability
will
be
ranked
#3
14. ConducHng
Interviews
• Prefer
phone
or
face
to
face
• Ask
for
20-‐30
minutes
of
their
Hme
• SHck
to
a
script
• At
least
2
people
interviewing
• Spend
5
minutes
documenHng
the
interview
immediately
15. How
to
find
prospects
1. First-‐order
personal
contacts
2. Forums
3. Meetups
4. See
sample
email
in
the
forum
